02 advertising

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02 advertising

  1. 1. Advertising Nimish D
  2. 2. Marketing & The Marketplace
  3. 3. Basic Marketing System Communication Goods/Services Industry Market Money Information
  4. 4. Value & Benefits
  5. 5. Value Delivery
  6. 6. Factors Influencing Strategy
  7. 7. Legal Issues
  8. 8. Societal Classification of New Products
  9. 9. Product – Market Expansion
  10. 10. International Marketing Model

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