Marketing by Christian school
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Marketing by Christian school

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Marketing by Christian school Marketing by Christian school Presentation Transcript

  • Practical Principles forEffective Christian School Marketing
  • What Is Marketing?
  • Marketing is an integrated communications-based process through which individuals and communities areinformed or persuaded that existing and newly-identified needs and wants may be satisfied by the products and services of others. wikipedia.org
  • Marketing is the analysis of customers, competitors, anda company, combining this understanding into an overall understanding of what segments exist, deciding ontargeting the most profitable segments, positioning yourproducts, and then doing whats necessary to deliver on that positioning. marketingprofs.com
  • the act of buying or selling in a market.the total of activities involved in the transfer of goods from the producer or seller to the customer or buyer, including advertising, shipping, storing, and selling. dictionary.com
  • Marketing is the act of getting and keeping customers.
  • Marketing Plan
  • Vision MissionCore Values Objectives StrategiesAction Plans
  • VisionHow will your Christian school change the world?
  • To help all people live healthy lives. Bristol-Myers Squibb Company
  • We are a global family with a proudheritage passionately committed to providing personal mobility for people around the world. Ford Motor Company
  • Changing educationfor the glory of God. Alpha Omega Publications
  • Mission Why does your Christian schoolexist? What opportunities or needs can you address?
  • At Microsoft, we work to help people and businesses throughout the world realize their full potential. This is our mission.Everything we do reflects this mission and the values that make it possible. Microsoft
  • To bring inspiration andinnovation to every athlete in the world. NIKE, Inc.
  • Educate, Inspire,and Change Lives Alpha Omega Publications
  • Core ValuesWhat important principles will guide your Christian schools decision making/actions?
  • Dependable
  • Innovative
  • Respect
  • Civic Responsibility
  • Integrity Commitment Excellence DynamicChristian Education Alpha Omega Publications
  • ObjectivesWhat do you need to accomplish? What will you measure?Verb + Noun + Date = Objective
  • Increase school enrollment 15% by 8/23/10
  • Increase unique visitors toschool website 50% by 12/31/10
  • Increase student retention 10% by 8/23/10
  • StrategiesHow will your Christian school be built?What will make it successful over time?
  • Search Engine Marketing
  • Virtual School Extension
  • Email Marketing
  • Action PlansWhat specific projects and actions will betaken this year to achieve the objective?
  • Launch new website by 1/1/10
  • Schedule open house for 8/31/10
  • Implement email marketing program by 12/14/09
  • Marketing Tools
  • Analytics & Optimization
  • The simplest definition of Analytics is "the science of analysis." A simple and practicaldefinition, however, would be how an entity (i.e., business) arrives at an optimal or realistic decision based on existing data. wikipedia.org
  • Why?
  • How?
  • Google Analyticsgoogle.com/analytics
  • Unique URLs
  • Unique 800 Numbers
  • Website
  • Benefits
  • Cost Effective
  • Reach
  • Measureable
  • Keys to Success
  • Clear Goals
  • Relevant Content
  • Call to Action
  • Steps
  • Domain Name
  • Hosting Provider
  • Sitemap
  • Content Management System
  • Theme
  • Content
  • Launch Website
  • Tools
  • WordPresswordpress.org
  • Drupaldrupal.org
  • Joomla!joomla.org
  • Google Webmaster Central google.com/webmasters
  • AOP School Messengeraopschools.com/blog/school-messenger
  • Email Marketing
  • E-mail marketing is a form of directmarketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. wikipedia.org
  • Steps to Success
  • Develop Email Strategy
  • Choose Email Service Provider
  • Add Email Subscription Form to School Website
  • Stay Consistent
  • Resources
  • AWeberaweber.com
  • CampaignMonitorcampaignmonitor.com
  • ConstantContactconstantcontact.com
  • Advanced Email Marketing Jim Sterne bit.ly/17XW0u
  • The Quiet Revolution in Email Marketing Bill Nussey bit.ly/6Fz8c
  • Permission Marketing: Turning Strangers IntoFriends And Friends Into Customers Seth Godin bit.ly/xXZQF
  • Search Engine Optimization (SEO)
  • Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposedto search engine marketing (SEM) which deals with paid inclusion. wikipedia.org
  • Pay Per Click Advertising (PPC)
  • Pay per click (PPC) is an Internetadvertising model used on websites, in whichadvertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonlycharge a fixed price per click rather than use a bidding system. wikipedia.org
  • Steps to Success
  • Create Keyword List
  • Create on Page SEO Template
  • Create Ad Network Accounts
  • Create Ads
  • Run Ads
  • Analyze Results &Make Adjustments
  • Tools
  • Google Adwords adwords.google.comadwords.blogspot.com
  • Yahoo! Advertisingadvertising.yahoo.com
  • Microsoft adCenteradcenter.microsoft.com
  • Facebookfacebook.com/advertising
  • HubSpotwebsite.grader.com
  • Aaron Wallseobook.com
  • Social Media
  • Social media are media designed to bedisseminated through social interaction, createdusing highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using Internet- andweb-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). wikipedia.org
  • Steps to Success
  • Identify Priority Social Networks
  • Create ContentSyndication Strategy
  • Create Facebook Fan Page
  • Create Twitter Account
  • Add Social Links to School Website
  • Tools
  • Facebook Groups
  • Facebook Fan Page
  • Twitter
  • YouTube
  • Tangle
  • LinkedIn
  • Additional Marketing Initiatives
  • Open Househttp://bit.ly/k72hx
  • Surveys
  • Communication Plan
  • Partnerships
  • Additional Resources
  • MarketingSherpamarketingsherpa.com
  • eMarketeremarketer.com
  • Quantcastquantcast.com
  • Harvard Business Publishing harvardbusiness.org
  • Stay Connected via Twitter twitter.com/aopschools twitter.com/rfiv
  • Stay Connected via Facebook aopschools.com/facebook facebook.com/rohngibson
  • Questions?
  • Practical Principles forEffective Christian School Marketing
  • Website Analysis
  • Practical Principles forEffective Christian School Marketing