Marketing by Christian school

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Marketing by Christian school

  1. 1. Practical Principles forEffective Christian School Marketing
  2. 2. What Is Marketing?
  3. 3. Marketing is an integrated communications-based process through which individuals and communities areinformed or persuaded that existing and newly-identified needs and wants may be satisfied by the products and services of others. wikipedia.org
  4. 4. Marketing is the analysis of customers, competitors, anda company, combining this understanding into an overall understanding of what segments exist, deciding ontargeting the most profitable segments, positioning yourproducts, and then doing whats necessary to deliver on that positioning. marketingprofs.com
  5. 5. the act of buying or selling in a market.the total of activities involved in the transfer of goods from the producer or seller to the customer or buyer, including advertising, shipping, storing, and selling. dictionary.com
  6. 6. Marketing is the act of getting and keeping customers.
  7. 7. Marketing Plan
  8. 8. Vision MissionCore Values Objectives StrategiesAction Plans
  9. 9. VisionHow will your Christian school change the world?
  10. 10. To help all people live healthy lives. Bristol-Myers Squibb Company
  11. 11. We are a global family with a proudheritage passionately committed to providing personal mobility for people around the world. Ford Motor Company
  12. 12. Changing educationfor the glory of God. Alpha Omega Publications
  13. 13. Mission Why does your Christian schoolexist? What opportunities or needs can you address?
  14. 14. At Microsoft, we work to help people and businesses throughout the world realize their full potential. This is our mission.Everything we do reflects this mission and the values that make it possible. Microsoft
  15. 15. To bring inspiration andinnovation to every athlete in the world. NIKE, Inc.
  16. 16. Educate, Inspire,and Change Lives Alpha Omega Publications
  17. 17. Core ValuesWhat important principles will guide your Christian schools decision making/actions?
  18. 18. Dependable
  19. 19. Innovative
  20. 20. Respect
  21. 21. Civic Responsibility
  22. 22. Integrity Commitment Excellence DynamicChristian Education Alpha Omega Publications
  23. 23. ObjectivesWhat do you need to accomplish? What will you measure?Verb + Noun + Date = Objective
  24. 24. Increase school enrollment 15% by 8/23/10
  25. 25. Increase unique visitors toschool website 50% by 12/31/10
  26. 26. Increase student retention 10% by 8/23/10
  27. 27. StrategiesHow will your Christian school be built?What will make it successful over time?
  28. 28. Search Engine Marketing
  29. 29. Virtual School Extension
  30. 30. Email Marketing
  31. 31. Action PlansWhat specific projects and actions will betaken this year to achieve the objective?
  32. 32. Launch new website by 1/1/10
  33. 33. Schedule open house for 8/31/10
  34. 34. Implement email marketing program by 12/14/09
  35. 35. Marketing Tools
  36. 36. Analytics & Optimization
  37. 37. The simplest definition of Analytics is "the science of analysis." A simple and practicaldefinition, however, would be how an entity (i.e., business) arrives at an optimal or realistic decision based on existing data. wikipedia.org
  38. 38. Why?
  39. 39. How?
  40. 40. Google Analyticsgoogle.com/analytics
  41. 41. Unique URLs
  42. 42. Unique 800 Numbers
  43. 43. Website
  44. 44. Benefits
  45. 45. Cost Effective
  46. 46. Reach
  47. 47. Measureable
  48. 48. Keys to Success
  49. 49. Clear Goals
  50. 50. Relevant Content
  51. 51. Call to Action
  52. 52. Steps
  53. 53. Domain Name
  54. 54. Hosting Provider
  55. 55. Sitemap
  56. 56. Content Management System
  57. 57. Theme
  58. 58. Content
  59. 59. Launch Website
  60. 60. Tools
  61. 61. WordPresswordpress.org
  62. 62. Drupaldrupal.org
  63. 63. Joomla!joomla.org
  64. 64. Google Webmaster Central google.com/webmasters
  65. 65. AOP School Messengeraopschools.com/blog/school-messenger
  66. 66. Email Marketing
  67. 67. E-mail marketing is a form of directmarketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. wikipedia.org
  68. 68. Steps to Success
  69. 69. Develop Email Strategy
  70. 70. Choose Email Service Provider
  71. 71. Add Email Subscription Form to School Website
  72. 72. Stay Consistent
  73. 73. Resources
  74. 74. AWeberaweber.com
  75. 75. CampaignMonitorcampaignmonitor.com
  76. 76. ConstantContactconstantcontact.com
  77. 77. Advanced Email Marketing Jim Sterne bit.ly/17XW0u
  78. 78. The Quiet Revolution in Email Marketing Bill Nussey bit.ly/6Fz8c
  79. 79. Permission Marketing: Turning Strangers IntoFriends And Friends Into Customers Seth Godin bit.ly/xXZQF
  80. 80. Search Engine Optimization (SEO)
  81. 81. Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposedto search engine marketing (SEM) which deals with paid inclusion. wikipedia.org
  82. 82. Pay Per Click Advertising (PPC)
  83. 83. Pay per click (PPC) is an Internetadvertising model used on websites, in whichadvertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonlycharge a fixed price per click rather than use a bidding system. wikipedia.org
  84. 84. Steps to Success
  85. 85. Create Keyword List
  86. 86. Create on Page SEO Template
  87. 87. Create Ad Network Accounts
  88. 88. Create Ads
  89. 89. Run Ads
  90. 90. Analyze Results &Make Adjustments
  91. 91. Tools
  92. 92. Google Adwords adwords.google.comadwords.blogspot.com
  93. 93. Yahoo! Advertisingadvertising.yahoo.com
  94. 94. Microsoft adCenteradcenter.microsoft.com
  95. 95. Facebookfacebook.com/advertising
  96. 96. HubSpotwebsite.grader.com
  97. 97. Aaron Wallseobook.com
  98. 98. Social Media
  99. 99. Social media are media designed to bedisseminated through social interaction, createdusing highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using Internet- andweb-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). wikipedia.org
  100. 100. Steps to Success
  101. 101. Identify Priority Social Networks
  102. 102. Create ContentSyndication Strategy
  103. 103. Create Facebook Fan Page
  104. 104. Create Twitter Account
  105. 105. Add Social Links to School Website
  106. 106. Tools
  107. 107. Facebook Groups
  108. 108. Facebook Fan Page
  109. 109. Twitter
  110. 110. YouTube
  111. 111. Tangle
  112. 112. LinkedIn
  113. 113. Additional Marketing Initiatives
  114. 114. Open Househttp://bit.ly/k72hx
  115. 115. Surveys
  116. 116. Communication Plan
  117. 117. Partnerships
  118. 118. Additional Resources
  119. 119. MarketingSherpamarketingsherpa.com
  120. 120. eMarketeremarketer.com
  121. 121. Quantcastquantcast.com
  122. 122. Harvard Business Publishing harvardbusiness.org
  123. 123. Stay Connected via Twitter twitter.com/aopschools twitter.com/rfiv
  124. 124. Stay Connected via Facebook aopschools.com/facebook facebook.com/rohngibson
  125. 125. Questions?
  126. 126. Practical Principles forEffective Christian School Marketing
  127. 127. Website Analysis
  128. 128. Practical Principles forEffective Christian School Marketing

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