Online branding for eSuccess Done by m.Santoshanand Ii MBA, DMS- PU
INTRODUCTION Your Brand is your identity on web and the differentiation from your competitors. Online branding decides the perception of target audience
Medium to Communicate Right Message Ecommerce Storefront Domain Name Logo Consistency Appeal to the target Market Innovation
Ecommerce Storefront Build unique shopping experience Have unique and innovative website template Must have self explanatory images
Domain Name Name of the Ecommerce store Used for effective online strategy Must have a unique name, easy to remember Add words highlighting the type of products sold to be able to googled.
Logo An Appealing logo creates lasting impression in minds of logo Meaningful logo always helps in online branding Logos have created successful online businesses Logos must be supported with page / brand specific images Display logos at all prominent pages of the website
Consistency Target the visitor through multiple online channels Be consistent in terms of your approach, message and treatment to the viewer
Appeal to Target Market Focus on a section of a large customer segment Communicate your message clearly and precisely Make them realize the benefit of visiting your store
Be Innovative Understand the likes and dislikes of target audience Keep a close eye on your visitors and track their movement.