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Online branding for esuccess
Online branding for esuccess
Online branding for esuccess
Online branding for esuccess
Online branding for esuccess
Online branding for esuccess
Online branding for esuccess
Online branding for esuccess
Online branding for esuccess
Online branding for esuccess
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Online branding for esuccess

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Different types of media for communicating with customers online for achieving online success

Different types of media for communicating with customers online for achieving online success

Published in: Education
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Transcript

  • 1. Online branding for eSuccess
    Done by
    m.Santoshanand
    Ii MBA, DMS- PU
  • 2. INTRODUCTION
    Your Brand is your identity on web and the differentiation from your competitors.
    Online branding decides the perception of target audience
  • 3. Medium to Communicate Right Message
    Ecommerce Storefront
    Domain Name
    Logo
    Consistency
    Appeal to the target Market
    Innovation
  • 4. Ecommerce Storefront
    Build unique shopping experience
    Have unique and innovative website template
    Must have self explanatory images
  • 5. Domain Name
    Name of the Ecommerce store
    Used for effective online strategy
    Must have a unique name, easy to remember
    Add words highlighting the type of products sold to be able to googled.
  • 6. Logo
    An Appealing logo creates lasting impression in minds of logo
    Meaningful logo always helps in online branding
    Logos have created successful online businesses
    Logos must be supported with page / brand specific images
    Display logos at all prominent pages of the website
  • 7. Consistency
    Target the visitor through multiple online channels
    Be consistent in terms of your approach, message and treatment to the viewer
  • 8. Appeal to Target Market
    Focus on a section of a large customer segment
    Communicate your message clearly and precisely
    Make them realize the benefit of visiting your store
  • 9. Be Innovative
    Understand the likes and dislikes of target audience
    Keep a close eye on your visitors and track their movement.

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