0
Copyright©2012TheNielsenCompany.Confidentialandproprietary.
7
THE UPSCALE POWER PLAY
Upscale Hispanics will generate 37% o...
CONCLUSIONS &
KEY IMPLICATIONS
Copyright©2012TheNielsenCompany.Confidentialandproprietary.
36
KEY IMPLICATIONS
Marketers have a unique opportunity to ide...
THANK YOU
FOLLOW US ON TWITTER: @AHAA @NIELSEN
IF YOU HAVE QUESTIONS – PLEASE CONTACT THE TEAM
BEHIND THE STUDY THROUGH AH...
America's New Upscale Segment: Latinos_05-30-2013_final
America's New Upscale Segment: Latinos_05-30-2013_final
America's New Upscale Segment: Latinos_05-30-2013_final
America's New Upscale Segment: Latinos_05-30-2013_final
America's New Upscale Segment: Latinos_05-30-2013_final
America's New Upscale Segment: Latinos_05-30-2013_final
America's New Upscale Segment: Latinos_05-30-2013_final
America's New Upscale Segment: Latinos_05-30-2013_final
America's New Upscale Segment: Latinos_05-30-2013_final
America's New Upscale Segment: Latinos_05-30-2013_final
America's New Upscale Segment: Latinos_05-30-2013_final
America's New Upscale Segment: Latinos_05-30-2013_final
America's New Upscale Segment: Latinos_05-30-2013_final
America's New Upscale Segment: Latinos_05-30-2013_final
America's New Upscale Segment: Latinos_05-30-2013_final
America's New Upscale Segment: Latinos_05-30-2013_final
America's New Upscale Segment: Latinos_05-30-2013_final
America's New Upscale Segment: Latinos_05-30-2013_final
America's New Upscale Segment: Latinos_05-30-2013_final
America's New Upscale Segment: Latinos_05-30-2013_final
America's New Upscale Segment: Latinos_05-30-2013_final
America's New Upscale Segment: Latinos_05-30-2013_final
America's New Upscale Segment: Latinos_05-30-2013_final
America's New Upscale Segment: Latinos_05-30-2013_final
America's New Upscale Segment: Latinos_05-30-2013_final
America's New Upscale Segment: Latinos_05-30-2013_final
America's New Upscale Segment: Latinos_05-30-2013_final
America's New Upscale Segment: Latinos_05-30-2013_final
America's New Upscale Segment: Latinos_05-30-2013_final
America's New Upscale Segment: Latinos_05-30-2013_final
America's New Upscale Segment: Latinos_05-30-2013_final
America's New Upscale Segment: Latinos_05-30-2013_final
America's New Upscale Segment: Latinos_05-30-2013_final
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America's New Upscale Segment: Latinos_05-30-2013_final

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AHAA expands its thought leadership platform well into 2014 with a series of studies to educate marketers on the increased need to segment properly for higher ROI and not treat the vast Hispanic market as one size fits all.

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Transcript of "America's New Upscale Segment: Latinos_05-30-2013_final"

  1. 1. Copyright©2012TheNielsenCompany.Confidentialandproprietary. 7 THE UPSCALE POWER PLAY Upscale Hispanics will generate 37% of the Hispanic spending power in 2013, $500 Billion out of $1.3 Trillion. © Nielsen 2013. Prepared by Nielsen for the use of the Association of Hispanic Advertising Agencies. This information may not be used for other purposes without written permission from Nielsen. 37%
  2. 2. CONCLUSIONS & KEY IMPLICATIONS
  3. 3. Copyright©2012TheNielsenCompany.Confidentialandproprietary. 36 KEY IMPLICATIONS Marketers have a unique opportunity to identify the needs of an evolving Upscale Hispanic household: • with an interest in building net worth, • simplifying their lives, • while benefiting from a bicultural lifestyle, • streamlining their multi-generational responsibilities • and enriching their American Dream. Fast growing Latino Upscale segment reins nearly 40% of Hispanic Spending Power
  4. 4. THANK YOU FOLLOW US ON TWITTER: @AHAA @NIELSEN IF YOU HAVE QUESTIONS – PLEASE CONTACT THE TEAM BEHIND THE STUDY THROUGH AHAA’S STAFF MEMBERS ONLY UPCOMING UPSCALE WEBINAR: • Nielsen and AHAA will be sharing the complete Upscale study in an in-depth webinar in June -STAY TUNED GRACIAS
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