Sanoma in a nutshell
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Sanoma in a nutshell

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Sanoma Media Netherlands is the media company with the broadest, most diversified and leading portfolio in the Netherlands. With our strong brands, we have a strong market position in all parts of the ...

Sanoma Media Netherlands is the media company with the broadest, most diversified and leading portfolio in the Netherlands. With our strong brands, we have a strong market position in all parts of the media industry: magazines, television stations, events, customer media, e-commerce sites and apps.

Our portfolio consists of more than 100 different A-brands, including AutoWeek, Donald Duck, delicious., Flow, Grazia, Kieskeurig, Libelle, LINDA., Margriet, Net5, NU.nl, SBS 6, SchoolBANK, Startpagina, Tina, Viva, vtwonen and Veronica.

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  • Sanoma is part of the listed Sanoma Group, a media and education company that provides information and entertainment for millions of people in many European countries.
  • We build on our existing strong brands and create new business models around content and communities. Instead of approaching it from the perspective of a product or brand, our activities we apply a customer-oriented watching. So we can offer a wide range of services, products and channels. Our objective is: it must connect to the needs, values ​​and interests of our customers - when, where and how they wish also.

Sanoma in a nutshell Sanoma in a nutshell Presentation Transcript

  • Sanoma Media Netherlands in a nutshell November 2013
  • Magazine publishing Newspaper publishing Learning Finland Television Sweden International market leader in media and education Online operations Radio Russia The Netherlands Poland Chech Republic Belgium Hungary Croatia
  • Sanoma Media Netherlands in figures #1 media company #1 in consumer magazines #1 in digital #3 in TV *Behind Google. Source: DDDM October2013 3
  • Strategy
  • The future of media is multichannel
  • Content, data and technology are essential
  • Consumers determine pace and direction of media transformation
  • Majority of daily media interactions are screenbased = 90% Smartphones PCs Tablets S TV = 10% Radio Source: Google Newspapers Magazines
  • Strategy  Focus in printportfolio  ‘Pure-play digital’ portfolio in a separate international unit  Synergy with SBS  Customer centric approach 9 4 December 2013 FOCUS SYNERGY GROWTH
  • 70+ magazines
  • 100+ sites
  • 70+ apps
  • 5 Events
  • 3 TV-channels
  • Content marketing
  • E-commerce
  • Ventures
  • TV Ventures PRINT Insights Content Marketing Total marketing solutions EVENTS DIGITAL e-commerce
  • Sanoma Media Netherlands vs. the market TV 29 % Source: Nielsen AdDynamix, gross expenditures 2012 DIGITAL 32 % MAGAZINES 43 %
  • Integrated communication solutions Extensions Digital Brands Content Customers Knowledge Services for advertisers Mobile and tablet devices 20 Traditional print media Key Sanoma assets Multichannel publishing process Services for consumers TV
  • USP’s + Strong brands + Direct contact + Inspiring content + Leading insights + Media, sales and distribution power + Unique reach -------------------------------------Integrated communication solutions 21