Magazines GO social

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Presentatie voor Bladwijzer, vereniging voor Nederlandse tijdschriftuitgevers. Maart 2011

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Magazines GO social

  1. 1. 17-03-2011 Vereniging Bladwijzer Magazines GO social
  2. 2. About meSanne Eva Walvisch ©1978, #023Currently founding MobylizrProjects: Layar | Margriet | Libelle | Viva | GraziaConcept & strategy: Viva.nl | Flaironline.nl | Shopgids.nlMobilista | Digitalista | Medianatic | Socialitic
  3. 3. Today:Mobile is rising
  4. 4. Today:Social is rising
  5. 5. Tomorrow
  6. 6. a day made of glass
  7. 7. Social isnot about this
  8. 8. or this...
  9. 9. It’s about PEOPLE
  10. 10. location... flickr.com/photos/noppyfoto
  11. 11. ...context
  12. 12. ...and timing
  13. 13. It comes with new devices
  14. 14. It asks for sharing
  15. 15. ...content
  16. 16. It’s online gone offline
  17. 17. Nick Cannon alters reality
  18. 18. It’s about engaging with costumers
  19. 19. Why?• Your readers, your social capital• Build a strong 24/7 connection• Amaze, engage, involve and cocreate• Be there or be square• Become future proof
  20. 20. HowBuild relationships the old-fashioned way• Listen• Flirt• Take care• Spoil• Seduce• Engage
  21. 21. Now:Go and make babies

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