Maximizing the Use of Social Media and Technology at AIRI Institutes

Maximizing the Use of Social Media and Technology at AIRI Institutes
Wednesday, October 5, 2011

A few questions…

Which do you recognize?

Does your organization…
Encourage web visitors to share site content via social networks?
Push consistent messaging out via social media channels?
Monitor conversations in social media about your organization/mission?
Encourage web visitors to “like” you on Facebook?
Maintain an organization campaign presence on major social media sites?

-- Edge Research & Convio, 2011

Do you know…
What percentage of adult internet users use social networking sites like Facebook & LinkedIn?
A: 25%
B: 45%
C: 65%
 Correct Answer
“Fully 65% of adult internet users now say they use a social networking site like MySpace, Facebook or LinkedIn, up from 61% one year ago. The frequency of social networking site usage among young adult internet users under age 30 was stable over the last year – 61% of online Americans in that age cohort now use social networking sites on a typical day, compared with 60% one year ago. However, among the Boomer-aged segment of internet users ages 50-64, social networking site usage on a typical day grew a significant 60% (from 20% to 32%).”
-- Pew Internet, August 2011

Which is bigger…
The number of Facebook users…
Or the population of the U.S.?
U.S. Population: 312 Million
Facebook active users: 750 Million

Use hashtags?
Do you know what a hashtag is?

Facebook

How does Facebook work?
Profiles, Groups, Pages, oh my!
Info
Wall, Posting
Photos & Video
Likes & Comments
Tagging
iFrames
Events
Subscribe
Custom URLs
Profile Picture
Apps & plug-ins
750 million active users

For example:

Five Key Tips:
Be a constant presence – 15 minutes every morning?
Be “real.” Set your goal to create community. Program expansion and/or fundraising may follow.
Allow community members to comment… and then respond to them!
Invite people to “like” you. Invite them to “share” content.
Use Facebook’s tools.

twitter

How does Twitter work?
Microblogging – 140 characters
Tweets
Handles
Hashtags
Retweets, Favorites
Followers
Short URLs
Private messages
Lists
Klout score
1 billion tweets each week

For example:

Five Key Tips:
Be a constant presence.
Use and track bit.ly’s.
Research hashtag trends, and use them.
Deliver content people will want to tweet & retweet.
Follow other users – especially users with high Klout scores (www.klout.com) – and retweet them. They may return the favor.

How does LinkedIn work?
Professional network
Job posting, searching, networking
Connections
Groups
Discussions
Updates
Profile views
Account levels
100 million professionals

For example:

Five Key Tips:
Encourage all current & past staff/alumni to use your official “Company” in their profile.
Openly invite people to “follow” the “Company.”
Create a “Group” for staff, students, alumni, etc. Enable open discussions.
Research qualified staff candidates… and find volunteers, speakers, donors, etc.
Be selective in what you share.

Other tools to consider

YouTube – youtube.com
SlideShare – slideshare.net
Google+ – plus.google.com
Quora – quora.com
Other tools to consider:

Internal tools

Intranet
Protected, staff-only internal website
Pro’s:
Single (or limited) publisher/s of information
Easily accessible (not tech-heavy)
Branded to organization
Fully customizable to your needs
Share confidential information
Con’s:
Requires time and money for tech & content development
Not interactive

Intranet

Wikis
Collaborative workspace that promotes sharing
Pro’s:
Quick, convenient exchange of ideas
Trackable changes
Transparency among users
Historic record of resources and protocol
Con’s:
Can be less intuitive for non-tech-savvy users
Navigation can become cumbersome
If not heavily used, may not be worthwhile

Forums
Community allowing people to post and discuss
Pro’s:
Easily moderated
Allows you to trade opinions and expertise
Encourages interaction & discussion
Con’s:
Limited navigation ability
Relies on community for content
Requires large user base

Forums

Document management/editing
Listservs
Groupware platforms
Instant Messengers
Other tools to consider:

Fears and concerns

Science-specific Concerns
Scientists may fear talking publicly about proprietary data and “getting scooped.”
What to do?
“Open notebook science”
Social media before vs. after publishing data
This is not unlike scientific publication... Peer review and citations are very similar to interactions on Twitter, Blogs, Digg’ed, etc.
-- Neurobiology postdoctoral student, Retrospectra Blog, 2011

What could go wrong?
…but anything can be made positive!
“Upon owning up to their mistake, the Red Cross got several donations from people who thought the mixed-up tweet was understandable, and they even got some PR from the brewery mentioned in the offending tweet.
So, take a lesson from the Red Cross: if you make a mistake on Twitter, own up to it. It’s fine if you want to delete an inappropriate tweet, but if you acknowledge that you deleted it, you’ll show your community that you’re trustworthy, and, most importantly, that you’re just human.”
-- Media Bistro

It’s a wild world out there…
But it’s not going away anytime soon… So you might as well get on board.

Final thoughts

Simple rules can be the hardest
KISS Principle – “Keep it simple, stupid.”
Be open and honest… be “real”
Be a constant presence
Create community
Release control

Thank you!
Julie Ziff Sint
Senior Account Executive
jzsint@sankynet.com
@jzsint
Paul Habig
Executive Vice President
phabig@sankynet.com
@paulhabig
www.sankynet.com

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Maximizing the Use of Social Media and Technology at AIRI Institutes

by SankyNet on Oct 12, 2011

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Maximizing the Use of Social Media and Technology at AIRI Institutes — Presentation Transcript