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Global Advertisers - The Ultimate Choice In Outdoor Advertising - Campaign - Titan Eye+

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Titanic impact for Titan Eye + …

Titanic impact for Titan Eye +

Titan Eye+, the third major line of consumer business from Titan Industries Ltd, kicked off sale campaign in the market to re-define the industry and the marketplace with exciting offers. The group plans to make a big noise and bigger sales about their promotional offer of 25% discount on Titan eye +

To give equal and prominent mileage to all the 20 stores of across Mumbai, Titan Eye has engaged Global Advertisers, to reach out to customer across Mumbai. The campaign has been designed to grab instant attention and provoke the interest level of school-going teenagers to retired senior citizens. Therefore mix media tools such as Hoardings, Unipole, Station Branding, Bus shelters, Back Panel, Glow sign has been used to target commuters in suburbs to multiply walk-ins and inquiries at Titan Eye stores.

The 25% Offer gives customers an opportunity to refresh their look for the summers by offering an irresistible range of stylish frames and sunglasses at very attractive prices.

To give maximum eye balls and recall value to this one month (May to June 2011) campaign, large canvases of Hoardings spread across in various areas such as: Vasai to Tardeo, Thane and Vashi are displaying the message loud and clear.

“Global Advertisers is consciously creating a niche and core competence around the retail advertising arena within the broader gamut of OOH advertising. We have planned the entire campaign with one clear focus - to bring 100% attention to 25% discount offer” says Mr. Sanjeev Gupta, CEO, Global Advertisers.”

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Transcript

  • 1. HOARDINGS & UNIPOLES
    ALL OVER MUMBAI
    RAILWAY MEDIA
    RAILWAY BOARDS
    BUS MEDIA
    The Ultimate Choice in
    Outdoor Advertising
    BUS BACK PANELS & BUS SHELTERS
    GLOW SIGN BOARDS
    SIZE : 8x5 BACKLIT (3 PILLARS 3 SIDED)
    POLE KIOSKS
    SIZE : 3x4 (THANE – VASANT VIHAR)
    AIRPORT BRANDING
    SIZE : 40X8 (DOMESTIC AIRPORT)
  • 2. Titan Eye+, India’s leading and most respectable name in designer spectacles, has introduced “25% off Exchange offer” in the market The company has engaged Global Advertisers, Mumbai‘s most innovative outdoor agency, to reach out to customer across Mumbai.
    To ensure that the communication reaches the potential consumers 24x7, Global has used larger than life canvases generating high impact and higher brand awareness. And most importantly, has been successful in making the offer the talk of the town.
    Global Advertisers has used mix media tools special quality display material to massively highlight elegant designs of spectacles in its outdoor campaign. As a result, everyone is stopping to look at the offer instantly. No wonder, large canvases of Hoardings spread across in all areas such as: Borival, Andheri, Tardeo, Santacruz, Kandivali, Vasai, Thane, and Vashi are displaying message loud and clear.
    Global has also engaged Unipole, Bus shelters, Back Panel, Glow sign at Chruchgate targeting commuters in suburbs to multiply walk-ins and inquiries. And also to complement first of its kind outdoor campaign using multiple creative tool of outdoor advertising.
    In short, Global has incorporated innovative media formats – a fusion of outdoor and ATL activities that has generated more than desired awareness & buzz about the offer. Moreover, the campaign promises to strengthen company’s brand equity and image in the long run.
     
    The Ultimate Choice in
    Outdoor Advertising
  • 3. HOARDINGS
    AND
    UNIPOLES
    The Ultimate Choice in
    Outdoor Advertising
    The Ultimate Choice in
    Outdoor Advertising
  • 4. ANDHERI
    The Ultimate Choice in
    Outdoor Advertising
    KANDIVALI
  • 5. KANDIVALI
    The Ultimate Choice in
    Outdoor Advertising
    MALAD
  • 6. BORIVALI
    The Ultimate Choice in
    Outdoor Advertising
    VASHI
  • 7. VASAI
    The Ultimate Choice in
    Outdoor Advertising
    VASAI
  • 8. DOMESTIC
    AIRPORT
    The Ultimate Choice in
    Outdoor Advertising
  • 9. BUS MEDIA
    The Ultimate Choice in
    Outdoor Advertising
    The Ultimate Choice in
    Outdoor Advertising
  • 10. B
    U
    S
    S
    H
    E
    L
    T
    E
    R
    The Ultimate Choice in
    Outdoor Advertising
  • 11. B
    U
    S
    S
    H
    E
    L
    T
    E
    R
    The Ultimate Choice in
    Outdoor Advertising
  • 12. BACK
    PANEL
    The Ultimate Choice in
    Outdoor Advertising
  • 13. BACK
    PANEL
    The Ultimate Choice in
    Outdoor Advertising
  • 14. POLE
    KIOSK
    The Ultimate Choice in
    Outdoor Advertising
  • 15. POLE
    KIOSK
    The Ultimate Choice in
    Outdoor Advertising
  • 16. RLY
    STAT
    ION
    BRANDING
    The Ultimate Choice in
    Outdoor Advertising
  • 17. RLY
    STAT
    ION
    BRANDING
    The Ultimate Choice in
    Outdoor Advertising
  • 18. THANK YOU
    The Ultimate Choice in
    Outdoor Advertising
    SHRI RAM TRADE CENTRE, 6TH FLOOR, S.V.P. ROAD, BORIVALI (W), MUMBAI – 92
    • TEL.: 2893 9400 • FAX : 2893 9404
    • www.globaladvertisers.in • info@globaladvertisers.in