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Today research visibility is very important in an otherwise crowded digital environment. Here the concept of visibility generated and visibility earned is explained.

Today research visibility is very important in an otherwise crowded digital environment. Here the concept of visibility generated and visibility earned is explained.

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  • What was intriguing to me was how the author has researched through curated content – letters, notebooks, etc. – the social media of the day? There were many examples of quotes from soldiers fighting in various Empire Wars…from the Crimean, The Boer, and so on. I can’t imagine for one moment that a private in the infantry at Sebastopol believed for one moment that his letters home would be used in this way. But why wouldn’t academics want to refer to it. I was curious about who was curating all this material. Who will maintain and curate everything we know today as “social content”? The task is non-trivial and orders of magnitude greater than the journal article and peer-review processes that we have in place. In the books area this is different. You absolutely could create a book from blogs. It really amuses me how you can if you want to, throw the kitchen sink at the book in terms of the content that you’re going to use. And a good editor will help you craft this into something digestible, which ultimately is reviewed once it’s printed or digitised…either through advance copies for review and/or in the trade press. However, although this is without question academic output it’s not the same as a piece of primary scientific research, which must be reviewed by your peers in advance of publication.

Research visibilty-sgd Research visibilty-sgd Presentation Transcript

  • Visibility of research in digital world S G Deshmukh ABV-Indian Institute of Information Technology & Management , Gwalior FDP on Multivariate and Advanced Data Analysis in Marketing 27 Sep 2013 1
  • Objectives of FDP  To raise the interest of faculty in integrating various issues into their teaching  To support them by offering opportunities to learn from others experiences  To give faculty quick access to existing knowledge base of ABV-IIITM which participant would identify as relevant  To encourage the production of new knowledge  To assist faculty to reach their career goals, 2
  • Acknowledgement This presentation is based on extensive information sharing sessions with  Prof Abid Haleem (Jamia) ,Prof N K Sharma (IITK), Dr Jitesh Thakkar (IITKh) Thankful to numerous research scholars and faculty members from various institutes participating in our FDPs (more than 200) for making us realize the importance of visibility of research in current scenario 3
  • Prelude.. You may look at some of presentations available at http://www.slideshare.net/SanjeevDeshmukh/presentations 4
  • Speaking points..  About research.. Why research  Imperatives & Implications 1: Shelf life 2: Digitization of outcome 3: Sharing & Connectivity 4: Collaboration 5: Open Access  Various tools for visibility  Closing remarks..5
  •  Book by Amartya Sen (2005)  We like debate, discussions and like to put in our views  Intellectual pluralism ! 6
  • IT is making world flatter ! (Thanks to Friedman)  Outsourcing dominated paradigm  Team work and leadership assumes new meaning  Geography has become history: Time and distance are no longer the important variables  Mobile dense and multimedia rich environment has accelerated digital environment.  Connectivity has made the global village possible  Working on-line, flexi-time, tele/videoconferencing, and continuous learning are changing the traditional notions of how work gets done.  Internet is changing the way we communicate with – Source : Fridman, T L, The World is flat: Farrar, Straus & Giroux , 2005 7
  • Observations..  Transformation taking place  The way we communicate has changed. Research is no exception to this !  Traditional ways of conducting research and disseminating outcomes have also changed. 8
  • What is happening today..  An increasing focus on interdisciplinary/ multidisciplinary/transdisciplinary research;  An increasing focus on problems, rather than techniques;  Greater emphasis on collaborative work and communication;  Greater emphasis on more diverse and informal modes of communication 9
  • “Everyone wants one, no one knows what it is, and no one knows how to get one” Philip Altbach, Boston College, US on the “World Class University 10
  • What makes a world class university ? Key pillars:  Teaching  Knowledge Transfer  Global outlook  Research. 11
  • • 92 per cent said that faculty output (publications) was a must have/nice to have • 91 per cent said that faculty impact (citations) was a must have/nice to have • 86 per cent said they wanted faculty/student ratios • 84 per cent wanted income from research grants • 79 per cent wanted peer “reputation” measure Thomson Reuters’ stakeholder survey : Key findings: 12
  • THE: World university ranking template www.timeshighereducation.co.uk/world-university-rankings/ Sn Factor Weightage 1 International outlook 7.5 % 2 Research : Volume, Income, Reputation 30.0 % 3 Citations: Research influence 30.0 % 4 Industry Income: Innovation 2.5 % 5 Teaching: Learning environment 30.0% 13
  • Importance of Resesrch  For rise in academic hierarchy  For enhancing quality of pedagogy  For increase in reach  For gaining acceptance in the academic community  For making some difference & impact  For gaining visibility ! 14
  • Why to do research ? Sn Reason 1 Developing knowledge relevant to the strategic objectives of the academic entity (university, Institute etc.) 2 Maintaining research competence 3 Maintaining subject matter competence 4 Pushing the boundaries of knowledge through path-breaking research 5 Participating in the global knowledge system (requires the ability to operate as both a source of knowledge and a sink for knowledge) 6 Conducting contract research in return for funding 7 Training researchers 15
  • Criteria of Good Research  Good research is systematic  Good research is logical  Good research is empirical  Good research is replicable  Good research is visible ! 16
  • 17 Criteria of good research  Good research is systematic- structured with specified steps taken in specified sequence in accordance with well-defined rules  Good research is logical: logical reasoning makes research more meaningful in the context of decision making  Good research is empirical: dealing with concrete data that provides the basis for external validity to research results.  Good research is replicable  Good research is also visible : sharing with community, peers and the society at large
  • Credit: Prof N K Sharma(IITK) 18
  • Interesting developments  World is flat  Communication is anytime, anywhere, anyone !  Sharing and collaboration  Urge and desire for recognition ! 19
  •  Our thinking & way of working is shaped by environment and the context within which we operate 20
  • Digital environment  Onslaught of IT : mobile, laptop, web, electronic media ,social media  Online banking, Credit/debit card, e-commerce,  PAN card, Aadhar Card,  Online community 21
  • Digital environment ?  Web 1.0  Mp3.com  Britannica Online  Personal website  Publishing  Stickiness  Web 2.0  Napster  Wikipedia  Blogging  Participation  Syndication 22
  • Research : Previous generation and generation Y  F2F interaction with supervisor  Hard copy format  Long publication cycle time  Long lead time for postage  Individualized environment  Single sourcing  9 to 5 basis ?  F2F and online interaction  Soft copy format  Shorter publication time  Instantaneous posting !  Collaborative environment  Crowdsourcing  24 x 7 basis 23
  • Today’s researcher  IT savvy  Spends more time online  Responds positively to criticism  Positively engaged with the topic  Open to share and collaborate  Has multiple-sources of guidance  Comfortable in multi-tasking  Has 24 x7 approach ? 24
  • Today’s research  Literature review, Methodology, Analysis enabled by IT and collaborative tools  Turnaround time for Ph D has reduced  Shelf life of an idea condensed  Time-to-publish has drastically reduced 25
  • Today’s supervisor  IT savvy  Open to collaboration  Open to experimentation  Willing to network  Need for visibilty 26
  • Observations..  Developments at the global level are taking place very rapidly , thanks to IT  Unless there is serious research, it is difficult to keep track of these developments and translate these outcomes into classroom  Global integration triggered integration of academics 27
  • Observations..  Role of the academic remains as one of critiquing, challenging, and engaging in debate. This role is as important as producing practically useful research.  What counts as knowledge will remain as contested and needs to be debated and negotiated between the profession, policy makers, practitioners and academics, while preserving the researcher’s role 28
  • Above quote from an article by G. Small in Nature, vol. 479, page 141 Summarizes how new technologies are changing the way in which the research dialogues are being conducted:  “In an era of budget cutting, early-career scientists will have to be effective ambassadors for the profession. This might manifest in conversations with family members or with strangers sitting next to us on a plane, or it might mean posting videos on YouTube or blogging about our on going research.  The days of scientists communicating only with each other, in the languages of our individual disciplines, … are rapidly coming to an end.” 29
  • Reading a book.. I read a book once… 30
  • But journals are different…aren’t they?  As a researcher, you want citations, readers, impact,…  Can cite anything (relevant)  blogs, tweets, presentations (SlideShare), YouTube channels, video clips:  But the original article itself has barely changed  Visibility ? 31
  • Remark..  “…that if you are passionate about a topic and argue your perspective in a compelling manner, you can begin to generate a following…If people find your opinions and perspective interesting, they will do a lot of the work for you. By design, social media is a conversation. When you post information, people like, comment on, or forward your thoughts. This means that not only can you put ideas out there but you can learn a lot as well.”  Boost your career with social media: tips for the uninitiated, http://blogs.hbr.org/hmu/2011/12/boost-your-career-with-social.html 32
  • Visibility defined..  vis·i·bil·i·ty (vz-bl-t)n. pl. vis·i·bil·i·ties  1. The fact, state, or degree of being visible.  2. The greatest distance under given weather conditions to which it is possible to see without instrumental assistance.  3.a. The capability of being easily observed: an executive with high visibility.  b. The capability of providing a clear, unobstructed view: a windshield with good visibility. 33
  • Why visibility..  it is crucial to make sure that your research is visible on the internet.  If your papers are available on the Web, it is more likely that other researchers will read your papers and cite you. 34
  • Visibility ..  You can use it to enhance your personal brand as a “Researcher”  Establish your expertise, or  Demonstrate your digital fluency 35
  • Imperative 1: Shelf life  Web enabled world: Millions of ideas getting generated, developed and disseminated  Faster publishing cycle  Web enabled submission, review and publication process  Shelf life of an idea has shortened considerably 36
  • Implications  You have to update continuously and must know the state-of-the-art  You have to innovate continuously  Literature review aided by IT tools: search engines, indexing services !  You have to be visible to the community 37
  • Imperative 2: Digitization of research 38
  • Search in Web of Science 39
  • 40
  • Implications  You can not afford to be invisible in the digitized world  Someone is going to measure you and make you visible !  You are constantly indexed, searched  You are also under constant onslaught of new and emerging ideas ! 41
  • Imperative 3 : Sharing & connectivity !  Sharing of information  Professional networks  Social networks 42
  • Implications  Sharing of information/Knowledge made easy through IT  You must share and connect  Your collaborator may be anywhere in the globe available 24 x 7 basis  Power & influence of social media as a binder! 43
  • Remark.. “New digital technologies are predisposing scholars to an open scholarship of content, knowledge and learning” (Katz, 2010). 44
  • Visibility through social media  Social media are tools for social interaction using Web /mobile technologies (Wikipedia).  These technologies, often referred to as Web 2.0 , provide services that support users in generating and publishing their own content.  Social interactions developed as a result of this activity can support engagement with communities of practice through networking and other co-operative and collaborative 45
  • Researchgate www.researchgate.net  A network for researchers  One can share and disseminate  Contributions in terms of publications, downloads, datasets etc. 46 Pegrum, M., "'I link therefore I am': network literacy as a core digital literacy", E- learning and Digital Media 7(4), 346-354 2010 doi:10.2304/elea.2010.7.4.346
  • Measures of visibility  Number of followers  Number following  Downloads  Citations  Number of questions asked/answered 47
  • Visible components of research outcome : Visibility generated  Individual Academic & Research Output  Institutional Academic & Research Output  Collaborations: How many people are we collaborating? the collaboration index.  Share in local, regional, National and Global knowledge resources  Patents, prototypes, new ventures  Advisory and policy making role  Conferences, seminars, Research papers, books and then organized course material Measuring this output through SCOPUS, h index, impact factor SNIP, SJR, Google scholar, etc. 48
  • Visible individual research output  Organized Course Materials, monographs  Manuals/Edited Volume  Proceedings of Invited Lectures, Seminar, Workshop, etc.  Proceedings of Conference; refereed & non-refereed  Technical Reports  Thesis  Patents, prototypes  Audio & Audio-Video Materials 49
  • Visible institutional research output  Research papers in refereed journals  Research papers in non-refereed journals  Open access publications  Institutional journal publications  National / International Journals  Research Books  Seminar; National, International  Workshops / Training programs  Conferences; National, International  Patents filed and received  Industry projects undertaken 50
  • Imperative 4:Collaboration  Institutional collaboration  Focusing on core strengths  No duplication of facilities  Synergy of expertise 51
  • Implications  Sharing of resources through collaboration  Learning to work in a team based approach  Opportunity for joint visibility  Comfortable in interdisciplinary work  Project management approach 52
  • Interesting figures.. About 25,000 peer-reviewed journals are published worldwide, in all disciplines and all languages http://www.ulrichsweb.com/ulrichsweb/ They publish about 2.5 million articles per year Most universities and research institutions can only afford to subscribe to a fraction of those journals. http://fisher.lib.virginia.edu/cgi-local/arlbin/arl.cgi? task=setupstats That means that all those articles are accessible to only fraction of their potential users which means that research is having only a fraction of its potential usage and visibility ! 53
  • Observation.. Research is achieving only a fraction of its potential productivity and progress. Research that is freely accessible on the web has 25% - 250% greater research impact 54
  • Imperative 5: Open access  Open access improves educational experience  Open access democratizes access to research  Open access advances research  Open access improves visibility and impact of scholarship ! 55
  • Why open access? • Authors and institutions • Visibility; increased communication; international exposure and peer-recognition • Cost of publishing and use – affordability? • Readers : Accessibility, affordability • Good Publishers getting converted into OA • Oxford University Press – Oxford Open  Journal of Nucleic Acids, Journal of Botany • Springer – Open Choice • Blackwell – Online Open • Elsevier – hybrid model for six Physics Journals 56
  • Implications  Pentabytes of data circulating the web  Information needed fast  Information flows freely  Researchers “networked” socially  New tools and new metrics of citations  Directory of open access journals www.doaj.org  Example: International J of Management & Strategy 57
  • How Emerald measures visibility *?  Citations/Usage  Inclusion of research in courseware/ Training material  Implementation in Practice  Transformation of Research for new audience  Awards *Source http://www.emeraldinsight.com/authors/impact/index.htm 58
  • Altmetrics : a tool for visibility ! altmetrics is the creation and study of new metrics based on the Social Web for analyzing, and informing scholarship. www.altmetrics.org Supplement to traditional peer-reviewed metrics Looks at downloads “Crowdsource peer-review” Many tools currently available:  Google Scholar Profile/citations  Mendeley  Total-Impact  ReaderMeter 59
  • Visibility through..  Crete a web site  Post your papers thru social networking sites such as academia.edu, resesrchgate.com  Use archiving services such as ArXiv or Citeseer (according to the copyright policy)  Publish in open access journals 60
  • Tools for visibility..  Formal dialogues : skype, Elluminate  Informal interactions: google chats, facebook  Documentation: Dropbox, google drive , Mendeley, Zetero  Space for reflection: 750words.com, blogs  Engaging with community: researchgate, academia, LinkedIn  Keeping informed about conferences/developments : RSS feeds, podcasts, webinar 61
  • Visibility..  Visibility generated Visibility generated by yourself through various tools  Visibility earned Visibility earned by you from the external sources 62
  • Visibilty generated…  Blog for researchers  Communication and collaboration tools for researchers  Facebook for researchers 63
  • Visibilty generated..  Google Scholar for researchers  iTunesU for researchers  LinkedIn for researchers  Mendeley for researchers  RSS feed for researchers  Skype for researchers  SlideShare for researchers  YouTube for researchers 64
  • Visibility generated for institution/university  Research profile of institute/university  Affiliation with other researchers of the institute/university  Established repository of knowledge and systemic procedure embedded in the institute 65
  • Visibilty generated through scholarly resources  E-journals  Reviews  Pre-prints and working papers  Encyclopedias, dictionaries, and annotated content  Data  Blogs  Discussion forums http://www.arl.org/sc/models/models-pubs/search-form.shtml 66
  • Researcher and social media  Researchers have always exchanged, shared and disseminated information through various media: brain storming sessions, conferences, workshops, symposiums, doctoral consortia etc, -Researchers have always built a network of peers, friends, seniors  Range of social media tools to facilitate and support existing behaviours and practices –  easy and free to use, user friendly ! 67
  • Why use social media? ..1..  Help to build your research profile – ‘showcase’ yourself and your work thus facilitating visibility  Allows to build network, Help to explore and leverage research opportunities ,Help to get early feedback  Facilitate your online visibility  Enhances research - according to CIBER (2010)  Disseminating findings, Identifying Research Opportunities  Finding collaborators  “Social media presents some opportunities for better, faster research and dissemination” (CIBER 2010) CIBER. 2010. Social media and research workflow? http://www.ucl.ac.uk/infostudies/research/ciber/Charleston- 2010.pdf Brabazon, T. 2010. A community of scholars. http://www.timeshighereducation.co.uk/story.asp? sectioncode=26&storycode=413384 68
  • Why use social media? ..2..  The connection with: Other researchers and Ph D students, both internal and external Research community Experts Industry Society  Growing need to communicate research findings to public – these tools make it easier 69
  • Why use social media? ..3..  May save time – use it to harvest the ‘wisdom of crowds’ and find resources through your network  It can help overcome the syndrome of “isolation of doing research”  Engages you with a community that cares about what you care about and in turn share with them “We don’t have a choice on whether we do social media, the question is how well we do it”. – Erik Qualman  70
  • How to do it: Your digital identity  Have an identity for ‘online presence’ or ‘digital footprint’. This is your Aadhar Card !  Institutional – e.g. information on institute/university webpages (www.iiitm.ac.in)  Professional – e.g. LinkedIn profile, Academia  ReserarchGate  Social media - e.g. Facebook, Twitter  Slideshare , Authorstream 71
  • Digital Identity  A hypothetical example  Dr TechnoWatch  Joined xxx in 1995;, a huge multinational.  Technowatch Community (Leader since 2000 focusing on emerging trends, technologies, and business issues.  Current Title: Principal Resesrch Consultant - Social Insights, Corporate Market Insights  My Identity  Profile = LinkedIn  Community =TechnoWatch  Blogs : Typepad = hhh ; Tumblr = pppp  Twitter ID = Technowatch  Facebook = pppzzz  Scopus Author Code : 17181009 72
  • Example: Blogs Blogs are a great way to share information Test your ideas out with a wide audience Learn from others Form new relationships Build / manage your online personal brand Example : http://vogtsresearchmethods.blogspot.in/ 73
  • Some digital platforms..1. 1. IAMSCIENTIST  The crowdfunding platform iAMscientist is essentially a Kickstarter for research projects. Donors to proposed projects typically receive tokens of gratitude like signed books or patent options, though members must first be invited and are usually from science, engineering and medicine backgrounds. It’s free to use, though like Kickstarter, a percentage-based fee is applied to successfully funded projects. 2. EPERNICUS Professional social network Epernicus allows research scientists to create profiles and connect with past and present colleagues. More importantly, the site allows researchers to locate others who possess the skills and expertise required for current projects. Members can label their assets, materials and methods, labeling their competency level in each, and questions can be posted on the site’s discussion board, BenchQ. 74
  • Some digital platforms..2.. 3. MENDELEY An academic social network and reference management tool, Mendeley also provides researchers with a desktop application for managing citations and PDF files. Many of the site’s members are doctoral students working on long-term group projects, though the site is open to all researchers. The site’s primary goal is to provide free and open source material to academic researchers. 4 ZOTERO Zotero assists researchers in more easily evaluating sources. The tool offers oa variety of interactive and tagging features that work on both personal and community levels. Among its features are open source reference management software that assists in the management of bibliographic data and other materials. In Zotero Groups, you can share work or sources, collaborate publicly or privately n ongoing projects and find other researchers with similar interests. 75
  • Google Scholar: friend  Available free  Can search in the same way as Google.  Searches for scholarly information including journal articles.  Adequate coverage.  Links to other articles that have cited that article.
  • Google Scholar: foe  Results ranking unclear.  No list of journals covered.  Does not index all records from databases.  Includes non-academic sources such as blogs.  May not always get the full text.
  • Google Scholar A searcher at the initial stages of research who is unwilling to search multiple databases or do not have sophisticated tools is likely to achieve better results by using Google Scholar.  Use Google Scholar in conjunction with other academic search tools at your disposal
  • Visibility earned : research impact 79
  • Visibility earned: Quality of Research based on Citation Report : Scopus /web of science  Total citations: 127  Average citations/year : 10.58  H-Index: 18 Authors Title Journal Total citation Average Citations Per year Suresh Pvs, Rao PV, Deshmukh SG A Genetic Algorithmic Approach  for Optimization of Surface  Roughness Prediction Model International Journal Of Machine Tools & Manufacture 42(6), 675-680, 2002 127 10.58 80
  • Visibility earned..  During first six months  Over 420 full text article requests  Over 320 full pages viewed by over 60 different visitors to the website  Visitors were from 12 different countries  After three years  500-600 visitors per month  1500- 1700 downloads per month  Visitors from 25 countries, with the US accounting for 20% of traffic.  Citations are up , Over 290 members on LinkedIn, 81
  • Visibility earned with industry  Transfer of knowhow from you to industry  Translating the needs of industry  Establishing a dialogue with industry  Sharing of research outcomes  Building case studies 82
  • Visibility earned with society  Relevance of your research to society  Synchronization with the societal view ? 83
  • Impact of research  Academic impact  Economic and societal impact  Conceptual  Capacity building Measures of visibility required  84
  • Issues for considerations.. 1. How research and its visibility are evaluated today will not be the same in five years time. 2. What are good indicators of visibilty? What can we measure? What should we be measuring? 3. How should we be measuring them? What do they mean? 4. Measurements in future will allow for greater granularity. 85
  • Closing remarks..  There are various imperatives for making a researcher visible  To be an effective researcher, one must be able make presence visible !  In contemporary world, researcher must also be comfortable in connecting and making himself visible  For this Social media offers an interesting scope86
  • References  Digital Researcher http://www.vitae.ac.uk/researchers/315321/Digital- Researcher.html  Cann, A., Dimitriou, K., Hooley, T., "Social Media : A guide for researchers", (February), 2011 http://www.rin.ac.uk/our-work/communicating-and-disseminating- research/social-media-guide-researchers  Pegrum, M., "'I link therefore I am': network literacy as a core digital literacy", E-learning and Digital Media 7(4), 346-354 2010 doi:10.2304/elea.2010.7.4.346  Research Information Network, "If you build it, will they come? How researchers perceive and use web 2.0", 2010 http://www.rin.ac.uk/our-work/communicating-and-disseminating- research/use-and-relevance-web-20-researchers  iGoogle http://www.google.com/ig 87
  • Recommended books.. 88
  • Thank you & stay in touch.. deshmukh.sg@gmail.com http://www.slideshare.net/SanjeevDeshmukh http://sgdeshmuk.blogspot.in/ 89