sanjeevchainani Icecreammarket india-sample-090703031302-phpapp01


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sanjeevchainani Icecreammarket india-sample-090703031302-phpapp01

  1. 1. Ice Cream Market - IndiaDecember 2008
  2. 2. Executive Summary Estimated worth USD XX mn in 2008, expected to grow to USD YY mn in 2009 Market North and west account for a% of total sales High profit margins ranging between b-c% LE Drivers: Opportunity to capitalize on low consumption levels; growing institutional sales Drivers & Challenges: Competition with the unorganised sector on price and quality, and lack of well- Challenges P developed cold chain facilities M Trends SA Large investments in advertising Diversification of product portfolio targeting specific consumer segments Partnerships and franchises pursued to boost distribution Falling costs of raw materials offsetting rising milk and sugar prices A brand is the market leaderCompetition B and C brand are other strong players The premium segment is dominated by U ICE CREAM MARKET – INDIA.PPT 2
  3. 3. •Market Overview•Drivers & Challenges•Trends•Competition•Key Developments ICE CREAM MARKET – INDIA.PPT 3
  4. 4. The industry is growing steadily with the northern and westernregions accounting for the largest consumptionOverview Size and Growth•Size and Growth USD mn Worth USD XX mn in 2008 V 250 a% Growing at a% p.a. in 2005-2008 U 200 Z Forecast to increase by b% to reach USD YY X Y 150 LE mn in 2009 100 P•Characteristics 50 Northern and western regions together 0 SAM account for c% of total market consumption Profit margins range from u% to v% depending on the product segment w% of ice cream sales occur during the 2005 2006 Geographic Distribution 2007 2008 e 2009 f summer months of April-June North x% of sales is through street vendors a% Vanilla is the highest selling flavour and together with strawberry and chocolate it West d% accounts for y% of the market b% East c% SouthSource: ICE CREAM MARKET – INDIA.PPT 4
  5. 5. Drivers & Challenges Challenges Low quality products and competitive pricing from unorganized sector Drivers Lack of cold chain facilities Low consumption levels Developing institutional channel ICE CREAM MARKET – INDIA.PPT 5
  6. 6. Key Trends Product diversification to target LE Large scale advertising specific segments MP Trends SA Benefits derived from falling Franchises and strategic partnerships to enhance costs distribution ICE CREAM MARKET – INDIA.PPT 6
  7. 7. X is the market leader with strong competition from U,V and W Major Players Market share •Fiercely competitive due to attractive economics with profit margins ranging u% Unorganized between a-b% •Organized sector comprises X, Y, Z and a LE number of regional brands •Amul is the market leader and is at the forefront of targeting the rural market MP v% Organized A •For most national players viz. U, V and W, Company U revenue from ice cream accounts for a small portion of their total revenues •Premium segment: S X is the single largest premium ice cream Company Z f% a% b% Company V brand c% New entrants include X,Y and Z e% d% Company W Company Y Company X A well established unorganized sector creates a fiercely competitive environment for A well established unorganized sector creates a fiercely competitive environment for the larger players the larger playersSource: ICE CREAM MARKET – INDIA.PPT 7
  8. 8. Thank you for the attentionThe Ice Cream Market report is a part of Research on India’s Food & Beverage Industry Series.For more detailed information or customized research requirements please contact:Gagan Uppal Gaurav KumarPhone: +91 22 4098 7530 Phone: +91 33 4064 6214E-Mail: E-Mail: gaurav.kumar@netscribes.comResearch on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quickinsights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries onAbout NetscribesNetscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment &business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a truevalue proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growthobjectives.Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India,Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is thesole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. ICE CREAM MARKET – INDIA.PPT 8