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Social media is a hot topic for businesses and individuals alike—but what does it really mean for business? Do you need a strategy for social media, and if so, what does that mean? In this session, you’ll learn how to build a social media strategy, get an overview of major social media platforms and their primary uses, and understand the risks and benefits of participating. Case studies of successful business social media implementations round out the session, bringing to life how social media can effect change for the better and truly build your business.