<ul><li>What makes user to click ? </li></ul>
<ul><ul><li>Human Memory </li></ul></ul><ul><ul><li>The Canonical perspective </li></ul></ul><ul><ul><li>Role of Experienc...
Human memory <ul><li>Studies on human memory and information processing- Baddeley  </li></ul><ul><li>Human  can remember o...
<ul><li>Put 3-4 items on menu or 3-4 tabs on a screen </li></ul><ul><li>If u have  more than 3-4 items- </li></ul><ul><li>...
The Canonical   perspective <ul><li>want to use icons at your web site or in web - use canonical perspective- Imagine Obje...
Role of Experience and  Expectations <ul><li>Determine Where People Look </li></ul><ul><li>People read in languages that m...
<ul><li>Grabbing attention   –  If there is something that grabs attention </li></ul><ul><li>Eg.   Celebreties image  or A...
<ul><li>Location of  certain tools and features </li></ul><ul><li>Navigation bars  - on the left or the top  </li></ul><ul...
Use of Shortcuts <ul><li>Only If They Are Easy People will look for ways to do something faster and with less steps   </li...
 
Role of color in web designing <ul><li>Blue and red - hard on eyes (Chromostereopsis) </li></ul>
Use of pleasant colors <ul><li>Soft pale green- natures color known for its calming effect </li></ul>
Above the fold   <ul><li>Most important content should be above the fold eg.search ,offer,advertisements,product with pric...
<ul><li>Below fold </li></ul><ul><li>some action events are important in below fold area, like subscription box, Share but...
<ul><li>Thank you… </li></ul>
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Human memory

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Geetha's Seminar - 28/02/2012

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Transcript of "Human memory"

  1. 1. <ul><li>What makes user to click ? </li></ul>
  2. 2. <ul><ul><li>Human Memory </li></ul></ul><ul><ul><li>The Canonical perspective </li></ul></ul><ul><ul><li>Role of Experience and Expectations </li></ul></ul><ul><ul><li>Use of Shortcuts </li></ul></ul><ul><ul><li>Role of color in web designing </li></ul></ul><ul><ul><li>Above the fold And Below the fold </li></ul></ul>
  3. 3. Human memory <ul><li>Studies on human memory and information processing- Baddeley </li></ul><ul><li>Human can remember only about 3-4 things (for about 20 seconds ) </li></ul><ul><li>Disappear from memory unless you repeat them over and over </li></ul>
  4. 4. <ul><li>Put 3-4 items on menu or 3-4 tabs on a screen </li></ul><ul><li>If u have more than 3-4 items- </li></ul><ul><li>breadcrumb Navigation Structure </li></ul><ul><li>Breadcrumb </li></ul><ul><li>home  >  household & food  >  pets  >  cat food & treats </li></ul>
  5. 5. The Canonical perspective <ul><li>want to use icons at your web site or in web - use canonical perspective- Imagine Objects From Above and Tilted </li></ul><ul><li>Important if the icon is not familiar </li></ul>
  6. 6. Role of Experience and Expectations <ul><li>Determine Where People Look </li></ul><ul><li>People read in languages that move from left to right </li></ul><ul><li>  Move towards the center of the screen and avoid the edges </li></ul>
  7. 7. <ul><li>Grabbing attention –  If there is something that grabs attention </li></ul><ul><li>Eg. Celebreties image or Animated Pictures </li></ul>
  8. 8. <ul><li>Location of certain tools and features </li></ul><ul><li>Navigation bars - on the left or the top </li></ul><ul><li>Logos - top left </li></ul><ul><li>Search - top, or middle or towards right </li></ul><ul><li>Help links - top right </li></ul><ul><li>http://blog.hubspot.com/blog/tabid/6307/bid/29863/Heatmaps-Reveal-Where-People-Look-on-Social-Media-Sites-Research.aspx </li></ul>
  9. 9. Use of Shortcuts <ul><li>Only If They Are Easy People will look for ways to do something faster and with less steps </li></ul><ul><li>Defaults can reduce the amount of work needed to complete a task . </li></ul>
  10. 11. Role of color in web designing <ul><li>Blue and red - hard on eyes (Chromostereopsis) </li></ul>
  11. 12. Use of pleasant colors <ul><li>Soft pale green- natures color known for its calming effect </li></ul>
  12. 13. Above the fold <ul><li>Most important content should be above the fold eg.search ,offer,advertisements,product with price tag etc., </li></ul>
  13. 14. <ul><li>Below fold </li></ul><ul><li>some action events are important in below fold area, like subscription box, Share button, etc. </li></ul>
  14. 15. <ul><li>Thank you… </li></ul>

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