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Engage Your Board: How to Get Your Nonprofit Board on board
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Engage Your Board: How to Get Your Nonprofit Board on board

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The key to an active, happy Board of Directors is engagement. But how do you engage them? ...

The key to an active, happy Board of Directors is engagement. But how do you engage them?

In this session, you’ll learn how to change the culture of your Board to one that supports your nonprofit and satisfies individual Board members. You'll learn the 4 keys to creating engagement and the role you play in successfully engaging your Board. You’ll also learn how to help them find a place where they can be comfortable helping you with fundraising!

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Engage Your Board: How to Get Your Nonprofit Board on board Engage Your Board: How to Get Your Nonprofit Board on board Presentation Transcript

  • ENGAGE YOUR BOARDIN FUNDRAISINGSandy Rees, CFRE
  • Today‟s Outcomes
  • The Myth of BoardsWhen someone joins a Board:• They know what to do• They know how to be a good Board member• They will help with fundraising
  • Corollary to the Myth of BoardsBoard members should be engaged by thewonderful mission of our organization andthe great work we do.“We showed them that video last Spring.What else do they want?”
  • Most Board members are…• Inexperienced• Ignorant• Love the mission• Don‟t know what to do
  • Why people say “yes” to your Board• Care about the mission• Want to serve or give back• Want to rub elbows with other Boardmembers• What else?
  • WIIFM
  • It’s all aboutEngagement.
  • How to engage your Board1. Mindset2. Expectations3. Ongoing Education4. Support
  • Lead from the chair
  • MindsetWhat you think aboutis what you bring about.
  • MindsetWe get the Board we deserve.
  • A tale of two frogs
  • Manage expectationsSet the stage from the beginning“You‟ll be expected to participate infundraising and make a gift.”
  • Educate themFundraising is about giving people thechance to partner with you.It‟s NOT about “hitting people up formoney.”
  • Their idea of fundraising…
  • It‟s about fearRejectionFailure (or success)What others will thinkHumiliationMaking mistakesThe unknownConfrontationCriticismGetting hurtNot making budgetNot doing it rightNot fitting in
  • Then come the excusesTo avoid discomfort, they use excuses:“I don‟t have time to...”“I don‟t know how to...”“That‟s not what I signed up for.”“I already hit my friends up for…”
  • Help them understand
  • Baby steps•Teach them how to speak „fundraising‟•Ask them to help in small specific ways,within their comfort zone• Go for the quick win!
  • Support them• Check in• Provide tools and materials• Celebrate wins!
  • Want more help?Check out Board Training in a BoxIt’s everything you need to lead your ownsuccessful Board training and help your Boardmembers understand and own their roles andresponsibilities.www.BoardTrainingInABox.com
  • Sandy Rees, CFREwww.GetFullyFunded.comSandy@GetFullyFunded.com865-216-0083Stay Connected!