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Ksdkiwanis 111122122053-phpapp01
 

Ksdkiwanis 111122122053-phpapp01

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Social Media presentation

Social Media presentation

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  • Not a comprehensive presentation on social media. That’s impossible. \n\nRoadmap: each business is different and each business owner’s objectives are different. \n\nNot an ABC Guide to social media: there are other resources out there that do it exceptionally well. No point in recreating the wheel.\n\n\n\n\n
  • No matter which group I’m availing myself to, it’s all about the network and all about the conversation.\n\nMeeting friends/acquaintances in town who want to know more about “social media”; we usually end up having coffee/tea at my house and I show them in a relaxed environment to get them started.\n\nSocial Media can help you connect to people whom you share interests with on both the professional and personal levels. It can provide opportunities for personal development and growth, expanding one’s business and commercial opportunities, or help people find new jobs and careers.\n\n
  • Who are you? In my personal life, I’m a mother of 3, wife to 1. In my professional life, I’ve worked in ICT for the last 12 years in sales, education, operations and program management and am currently a Business Consultant with a TELUS. I have supported SMB market professionally for last 12 years.\n\nBut of course, we’re more than just those titles on any given day; this is why I created my about.me page. A snapshot of the things that engage me.\n\nThe groups I’ve gravitated toward are all SMB owners...farmers, restauranteurs, entrepreneurs...\n\nTitle: Curator of Dialogue; always been a storyteller & always have been interested in other people’s stories too\n\ngeek of the curious kind\n\nTEDxUW: What do you do?\n\n\n
  • I get involved in my community by volunteering a LOT. I have an incredibly supportive husband and community.\n\n\n
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Ksdkiwanis 111122122053-phpapp01 Ksdkiwanis 111122122053-phpapp01 Presentation Transcript

  • Social Media doesn’t have to be a four letter word... with Karen Schulman Dupuis
  • DON’T BE OVERWHELMED...HELP IS OUT THERE
  • WHAT THIS PRESENTATION IS NOT...DON’T TRY TO DRINK FROM THE FIRE HOSE
  • IT’S ALL ABOUT THE CONVERSATIONIF YOU TALK MORE THAN YOU LISTEN, YOU’RE MISSING MANY OPPORTUNITIES
  • KAREN SCHULMAN DUPUIS ABOUT.ME/KARENSD
  • COMMUNITYTWEETUPS, MEETUPS & VOLUNTEERING
  • CHOICESWHERE SHOULD YOU SPEND YOUR RESOURCES & ENERGY?
  • WHERE DO YOU START?
  • Do share daily updates & pictures with yourcommunityCreate events that can be exported to calendarsDo NOT have your Twitter feed automaticallyupdate your Facebook status/page updatesEngage with brands that suit your life & lifestyle
  • What do you like? What are you interested in? Who doyou want to connect with? arts, culture, technology, community, sports, foodStart locally @StratfordON, @gallerystrtfrd, @ionstratford, @thebeaconherald, @stratgazette, @smbstratford, @savourstratford, @uwstratford, @stratfest @splibraryFind your community; start with one follow, then see whothey followLists, lists, lists, lists! Use lists on the main Twitter site orany application (such as Tweetdeck) that supports them
  • Over 100 million users, worldwideLinkedIn users in Canada have more than doubledto 14% from 6% in 2009As soon as you connect IRL, connect online tooLinkedIn network updates via newsletter; theperfect reason to reach out
  • EVENTS TO CONNECTLOCAL AND CLOSE TO LOCAL
  • Social Media Stats57% of Canadians over 50 are using social media sites;predominantly, Facebook1/2 of ALL Canadians are online; 60% of those are on socialnetworks (that’s 17 million)As of 2011, 35% of Canadians are on a social networking siteevery single day; in 2010 it was 19%2/3 of 35-54 yr olds, and 40% of those over 55 use socialnetworking sites37% of Canadian women are online every single day vs 24% ofCanadian men86% of Canadians that are online are also on Facebook
  • CAVEATS
  • IT’S NOT ABOUT THE NUMBERS!!
  • BEWARE THE TITLE: SOCIAL MEDIA “EXPERT”
  • BEWARE: THE ECHO CHAMBER
  • RESOURCES
  • MASHABLE.COM Guidebook to Facebook, Twitter@danodigital | www.danodigital.com http://www.slideshare.net/danodigital/develop- yourdigitalroadmap-guidehttps://twitter.com/#!/karensd/localThe Tweetstock Guide to Twitter by Kevin A. Magee@unmarketing