Th35 Social Media Presentation
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Th35 Social Media Presentation

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Use Social Media to Get Construction Work is a presentation of efficient web promotion for the CONEXPO-CON/AGG 2011 audience.

Use Social Media to Get Construction Work is a presentation of efficient web promotion for the CONEXPO-CON/AGG 2011 audience.

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Th35 Social Media Presentation Th35 Social Media Presentation Presentation Transcript

  • The AsphaltPro’s Sandy Lender Presents Using Online Social Media to Get Construction Work [email_address]
  • Social Media Networking
    • Stats (you don’t need to write these down)
    • Your potential customer is online and watching
    • Your DOTs have sites/blogs; check them out
    • Build an audience now; sell to its members later
    • Planning an open house for the fall? Cultivate your “friendlies” now.
    • If you don’t have a website, you don’t exist.
  • Make it Easy on Yourself: Prep Offline
    • E-mail address(es)
    • Password(s)
    • Signature/tagline; http://wisestamp.com
    • Bio (long and short)
    • Mission statement
    • Images
    • Site & group URLs
    • All in a folder on your desktop where you can find it easily…
    View slide
  • Sites on Which to be Seen
    • http://www.LinkedIn.com
    • Your state DOT’s blog, yahoo e-mail group
    • Your state pavement or construction association’s blog(s), yahoo group(s)
    • http://www.examiner.com
    • Believe it or not: http://twitter.com and www.facebook.com
    • Others to discuss (newspaper article comments—you don’t have to be first, just salient) (you’d rather be a source IN the article) (YouTube)
    View slide
  • Quick facebook Dos and Don’ts
    • AASHTO’s use for legislative goals
    • Some facebook “DO NOTs”
    • How to create a business page; better for SEO
    • How to post an event; invite people
    • Visit www.facebook.com/ads/create for target demographics info, even if you’re not advertising
    • How to seek “friendships”; likes; tag
    • www.allfacebook.com/facebook-marketing-dictionary
    • Schedule updates in facebook Connect to make your life easier; SocialOomph, Sendible, HootSuite, http://laterbro.com
  • A Little Deeper Twitter Dos and Don’ts
    • Follows and followers; http://twittergrader.com
    • Truncate your bio; use keywords
    • 140 characters; learn ur shortcuts; http://twictionary.com
    • Hashtags; #followfriday; twitter gatherings; trending topics
    • Lists; twibes; twellow; tweet adder—and how these will improve your experience/outreach; retweets
    • http://twitblocker.com
    • www.tweetdeck.com
    • http://twitter.com/sandylender ; @sandylender
  • LinkedIn Discussion Part I
    • Groups to Check Out
      • Construction Management (8,338)
      • Linking CONSTRUCTION (33,135)
      • IGGA (grinding)
      • Highway Design Engineers (265)
      • Highway Maintenance Professionals (1,196)
      • ASCE (15,674 with 5 subgroups)
      • Building Green, a Sustainability Group (9,727)
      • Highway and Transportation Engineering Professionals (great job networking)
      • International Road Safety (629)
      • Road Builders Professional Group (704)
      • Industrial Minerals Network (1,568)
      • Infrastructure Management & Technical Support (966 with 2 subgroups)
      • Asphalt Shingle Recyclers Association (50)
  • LinkedIn Discussion Part II
    • More than 60 million professionals use LinkedIn to exchange information, ideas and opportunities.
    • Find the people & knowledge you need to achieve your goals. (follows and followers)
    • Control your professional identity online.
    • Join groups—don’t spam them.
    • Use apps to start conversations, add value
      • SlideShare
      • TripIt
  • LinkedIn Discussion Part III
    • Ask and answer questions.
    • Give and request recommendations.
    • When requesting connections, type a message in the request field—don’t use the LinkedIn auto-request.
  • Fast Blog Notes
    • Blogs=dynamic (SEO); websites=static
    • www.blogger.com (pros & cons)
    • www.wordpress.com (pros & cons)
    • Comments; moderating; be active in controlling content of both posts and comments
    • Visit/comment elsewhere
    • Let’s discuss “comment etiquette abroad”—chat elsewhere, but don’t spam and don’t fight
    • Tomorrow’s F36 session is devoted to blogs—we can’t cover it all here
  • Point: Get Recognized
    • Build your brand
    • Build your good name—distance from ?able one
    • You want DOTs, state engineers, commercial developers, LEED project managers, or the store owner down the street who’s looking to repave his parking lot to recognize your company name & logo as a professional, friendly, quality, competent, community company when he/she/they have a project ready to go.
  • Connect with Your Presenter and The AsphaltPro
    • www.TheAsphaltPro.com
    • www.AuthorSandyLender.com
    • www.TheAsphaltForum.blogspot.com – blog
    • [email_address]
    • http://www.linkedin.com/in/sandylender
    • http://twitter.com/sandylender