Th35 Social Media Presentation


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Use Social Media to Get Construction Work is a presentation of efficient web promotion for the CONEXPO-CON/AGG 2011 audience.

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Th35 Social Media Presentation

  1. 1. The AsphaltPro’s Sandy Lender Presents Using Online Social Media to Get Construction Work [email_address]
  2. 2. Social Media Networking <ul><li>Stats (you don’t need to write these down) </li></ul><ul><li>Your potential customer is online and watching </li></ul><ul><li>Your DOTs have sites/blogs; check them out </li></ul><ul><li>Build an audience now; sell to its members later </li></ul><ul><li>Planning an open house for the fall? Cultivate your “friendlies” now. </li></ul><ul><li>If you don’t have a website, you don’t exist. </li></ul>
  3. 3. Make it Easy on Yourself: Prep Offline <ul><li>E-mail address(es) </li></ul><ul><li>Password(s) </li></ul><ul><li>Signature/tagline; </li></ul><ul><li>Bio (long and short) </li></ul><ul><li>Mission statement </li></ul><ul><li>Images </li></ul><ul><li>Site & group URLs </li></ul><ul><li>All in a folder on your desktop where you can find it easily… </li></ul>
  4. 4. Sites on Which to be Seen <ul><li> </li></ul><ul><li>Your state DOT’s blog, yahoo e-mail group </li></ul><ul><li>Your state pavement or construction association’s blog(s), yahoo group(s) </li></ul><ul><li> </li></ul><ul><li>Believe it or not: and </li></ul><ul><li>Others to discuss (newspaper article comments—you don’t have to be first, just salient) (you’d rather be a source IN the article) (YouTube) </li></ul>
  5. 5. Quick facebook Dos and Don’ts <ul><li>AASHTO’s use for legislative goals </li></ul><ul><li>Some facebook “DO NOTs” </li></ul><ul><li>How to create a business page; better for SEO </li></ul><ul><li>How to post an event; invite people </li></ul><ul><li>Visit for target demographics info, even if you’re not advertising </li></ul><ul><li>How to seek “friendships”; likes; tag </li></ul><ul><li> </li></ul><ul><li>Schedule updates in facebook Connect to make your life easier; SocialOomph, Sendible, HootSuite, </li></ul>
  6. 6. A Little Deeper Twitter Dos and Don’ts <ul><li>Follows and followers; </li></ul><ul><li>Truncate your bio; use keywords </li></ul><ul><li>140 characters; learn ur shortcuts; </li></ul><ul><li>Hashtags; #followfriday; twitter gatherings; trending topics </li></ul><ul><li>Lists; twibes; twellow; tweet adder—and how these will improve your experience/outreach; retweets </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> ; @sandylender </li></ul>
  7. 7. LinkedIn Discussion Part I <ul><li>Groups to Check Out </li></ul><ul><ul><li>Construction Management (8,338) </li></ul></ul><ul><ul><li>Linking CONSTRUCTION (33,135) </li></ul></ul><ul><ul><li>IGGA (grinding) </li></ul></ul><ul><ul><li>Highway Design Engineers (265) </li></ul></ul><ul><ul><li>Highway Maintenance Professionals (1,196) </li></ul></ul><ul><ul><li>ASCE (15,674 with 5 subgroups) </li></ul></ul><ul><ul><li>Building Green, a Sustainability Group (9,727) </li></ul></ul><ul><ul><li>Highway and Transportation Engineering Professionals (great job networking) </li></ul></ul><ul><ul><li>International Road Safety (629) </li></ul></ul><ul><ul><li>Road Builders Professional Group (704) </li></ul></ul><ul><ul><li>Industrial Minerals Network (1,568) </li></ul></ul><ul><ul><li>Infrastructure Management & Technical Support (966 with 2 subgroups) </li></ul></ul><ul><ul><li>Asphalt Shingle Recyclers Association (50) </li></ul></ul>
  8. 8. LinkedIn Discussion Part II <ul><li>More than 60 million professionals use LinkedIn to exchange information, ideas and opportunities. </li></ul><ul><li>Find the people & knowledge you need to achieve your goals. (follows and followers) </li></ul><ul><li>Control your professional identity online. </li></ul><ul><li>Join groups—don’t spam them. </li></ul><ul><li>Use apps to start conversations, add value </li></ul><ul><ul><li>SlideShare </li></ul></ul><ul><ul><li>TripIt </li></ul></ul>
  9. 9. LinkedIn Discussion Part III <ul><li>Ask and answer questions. </li></ul><ul><li>Give and request recommendations. </li></ul><ul><li>When requesting connections, type a message in the request field—don’t use the LinkedIn auto-request. </li></ul>
  10. 10. Fast Blog Notes <ul><li>Blogs=dynamic (SEO); websites=static </li></ul><ul><li> (pros & cons) </li></ul><ul><li> (pros & cons) </li></ul><ul><li>Comments; moderating; be active in controlling content of both posts and comments </li></ul><ul><li>Visit/comment elsewhere </li></ul><ul><li>Let’s discuss “comment etiquette abroad”—chat elsewhere, but don’t spam and don’t fight </li></ul><ul><li>Tomorrow’s F36 session is devoted to blogs—we can’t cover it all here </li></ul>
  11. 11. Point: Get Recognized <ul><li>Build your brand </li></ul><ul><li>Build your good name—distance from ?able one </li></ul><ul><li>You want DOTs, state engineers, commercial developers, LEED project managers, or the store owner down the street who’s looking to repave his parking lot to recognize your company name & logo as a professional, friendly, quality, competent, community company when he/she/they have a project ready to go. </li></ul>
  12. 12. Connect with Your Presenter and The AsphaltPro <ul><li> </li></ul><ul><li> </li></ul><ul><li> – blog </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li> </li></ul>