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A presentation that I gave at En

A presentation that I gave at En

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E20 theater E20 theater Presentation Transcript

  • Get BOLDSocial Business AgendaSandy Carter | VP, Social Business EvangelistIBM Corporation Follow me @ sandy_carter http://twitter.com/sandy_carter Subscribe to my blog http://socialmediasandy.wordpress.com/
  • The Fifth IT Era:The era of Social Business Social Internet PCs Departmental Mainframe $100B by 2015
  • What is a Social Business? Use of collaboration/social Engaging networking to enable global teams To work more effectively Outperformers 44% Transparent 57% Underperformers MORE 28% Nimble Source: IBM CIO Study, 2010 Note: Outperformers are derived from an analysis of the compound annual growth rate (CAGR) for 2003-2008 EBITDA within industries. Outperformers represent companies above the median: n=203 Source: “Get Bold: Creating a Bold Social Media AGENDA for Your Business”by Sandy Carter, ISBN: 0132618311, Copyright © 2011, IBM Press © 2011 IBM Corporation View slide
  • Social Media vs. Social Business Social Media Social Business Nimble Engaged Transparent Primarily marketing and PR Encompasses organization and business processes View slide
  • The Social Business Agenda Align Organizational Goals & Culture Gain Social Trust Engage Through Experiences Network Your Business Processes Design for Reputation and Risk Management Analyze Your DataSource: “Get Bold: Creating a Bold Social Media AGENDA for Your Business” by Sandy Carter, 5ISBN: 0132618311, Copyright © 2011, IBM Press
  • GoalsDrive the Appropriate Engagement Model, Tools & Analytics CULTURE eats strategy for lunch! BASF
  • Gain Social Trust 15% Friends Transparent Responsive Tippers & & Open Followers Consistent Expertise Transparent & Open Consumer Dealer Reviews Expertise & Leadership Expert Advice on Car Buying Responsive & Consistent Rapid Response Time
  • Engage through ExperiencesWhat is an Exceptional Experience The Usage Life Cycle Engagement 1st Time Regular Passionate Unaware Interested Participant Participant Participant Source: “Designing for the Social Web” by Joshua Porter Consumption Integrated Interactive Identifying
  • Engage: Integrated
  • Engage: Interactive Use of Gaming, Mobile, Virtual Gifting, Video Virtual Gifting: Gaming: 20% more Increased Recall purchases of real Godiva Mobile: Engage fans everywhere © 2011 IBM Corporation
  • Engage: Identifying Personalized Experience; Knowledge of You Personalized, multi lingual dealer portal © 2011 IBM Corporation
  • (Social) Network Processes Social Business  Listen to market Outcomes  Build advocates Traditional BusinessMarketing,Customer  Push marketing  Control brand  Embed social in processService  Connect in and outsideProduct  Invest R&D& Service  Build communities  Ideas from insideDevelopment  Act smallOperations,  SiloedHuman  RigidResources
  • Social Enable Your Marketing OLD PROCESS: Direct Mail, eMail, Telephone, Advertising, PR, Events Lead Generation Lead Nurture Lead Conversion Marketing Process SOCIAL ENABLED PROCESS: IBM Add in Social! • WATSON eBook Twitter, Content Blogs ActivationSource: “Get Bold: Creating a Bold Social Media AGENDA for Your Business” by Sandy Carter, © 2011 IBM CorporationISBN: 0132618311, Copyright © 2011, IBM Press
  • Social Enable – Product Development OLD PROCESS: Reqmts Definition Develop Ramp Up Life Cycle & Concept & Plan & Qualify & Launch Mgmt Product Development Process SOCIAL ENABLED PROCESS: COACH Add Crowdsourcing! • 6 million engagements • 8.5 mins with the brand vs avg 1.2 mins • Brand awareness increase in ages 12-24 Crowdsourced Bags
  • (Social) Network your Processes:HR Resource Sharing OLD PROCESS: Collaboration Resource Productivity Future Sharing Planning Human Resource Process SOCIAL ENABLED PROCESS: Celestica • Brainstorming new ideas • 2,000 Corporate Champions • Share Process Best Practices • From Silo to Unified Company 2010 Celestica #1 Game Changer Award WinnerSource: “Get Bold: Creating a Bold Social Media AGENDA for Your Business” by Sandy Carter,ISBN: 0132618311, Copyright © 2011, IBM Press
  • Value of Social Business 15% Marketing & Sales Increased revenue R&D 20% Increased time to market and successful innovation HR & Talent Management 30% Increased speed to knowledge and experts“The rise of the networked enterprise. Web 2.0 finds its payday” – McKinsey Global Survey Results, 2010
  • Analytics: Gatorades Command Center SENTIMENT AFFINITY ANALYTICS  Dimensional  Relationship Analysis Tables  Filtering  Relationship Matrix  Voice  Relationship Graph COMPREHENSIVE EVOLVING TOPICS ANALYSIS  Keyword Search  Relevant Topics  Dimensional  Associated Themes Navigation  Ranking and Volume  Drill Through to ContentSource: “Get Bold: Creating a Bold Social Media AGENDA for Your Business” by Sandy Carter,ISBN: 0132618311, Copyright © 2011, IBM Press
  • Value for You! New Opportunities! • Community Manager, Social Business Manager • Social Analytics Manager, Social Innovation Manager • Social Reputation and Risk Manager • Social Customer Support Manager“The rise of the networked enterprise. Web 2.0 finds its payday” – McKinsey Global Survey Results, 2010
  • Available August 2011 Order advance copies NOW: ISBN-10: 0132618311 ISBN-13: 9780132618311Follow me @ sandy_carter Subscribe to my bloghttp://twitter.com/sandy_carter http://socialmediasandy.wordpress.com/