Get BOLDSocial Business AgendaSandy Carter | VP, Social Business EvangelistIBM Corporation Follow me @ sandy_carter http://twitter.com/sandy_carter Subscribe to my blog http://socialmediasandy.wordpress.com/
The Fifth IT Era:The era of Social Business Social Internet PCs Departmental Mainframe $100B by 2015
GoalsDrive the Appropriate Engagement Model, Tools & Analytics CULTURE eats strategy for lunch! BASF
Gain Social Trust 15% Friends Transparent Responsive Tippers & & Open Followers Consistent Expertise Transparent & Open Consumer Dealer Reviews Expertise & Leadership Expert Advice on Car Buying Responsive & Consistent Rapid Response Time
Engage through ExperiencesWhat is an Exceptional Experience The Usage Life Cycle Engagement 1st Time Regular Passionate Unaware Interested Participant Participant Participant Source: “Designing for the Social Web” by Joshua Porter Consumption Integrated Interactive Identifying
(Social) Network Processes Social Business Listen to market Outcomes Build advocates Traditional BusinessMarketing,Customer Push marketing Control brand Embed social in processService Connect in and outsideProduct Invest R&D& Service Build communities Ideas from insideDevelopment Act smallOperations, SiloedHuman RigidResources
Social Enable – Product Development OLD PROCESS: Reqmts Definition Develop Ramp Up Life Cycle & Concept & Plan & Qualify & Launch Mgmt Product Development Process SOCIAL ENABLED PROCESS: COACH Add Crowdsourcing! • 6 million engagements • 8.5 mins with the brand vs avg 1.2 mins • Brand awareness increase in ages 12-24 Crowdsourced Bags
Value of Social Business 15% Marketing & Sales Increased revenue R&D 20% Increased time to market and successful innovation HR & Talent Management 30% Increased speed to knowledge and experts“The rise of the networked enterprise. Web 2.0 finds its payday” – McKinsey Global Survey Results, 2010
Value for You! New Opportunities! • Community Manager, Social Business Manager • Social Analytics Manager, Social Innovation Manager • Social Reputation and Risk Manager • Social Customer Support Manager“The rise of the networked enterprise. Web 2.0 finds its payday” – McKinsey Global Survey Results, 2010
Available August 2011 Order advance copies NOW: ISBN-10: 0132618311 ISBN-13: 9780132618311Follow me @ sandy_carter Subscribe to my bloghttp://twitter.com/sandy_carter http://socialmediasandy.wordpress.com/
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