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Business tech trends bp presentation august 2014 v2
Business tech trends bp presentation august 2014 v2
Business tech trends bp presentation august 2014 v2
Business tech trends bp presentation august 2014 v2
Business tech trends bp presentation august 2014 v2
Business tech trends bp presentation august 2014 v2
Business tech trends bp presentation august 2014 v2
Business tech trends bp presentation august 2014 v2
Business tech trends bp presentation august 2014 v2
Business tech trends bp presentation august 2014 v2
Business tech trends bp presentation august 2014 v2
Business tech trends bp presentation august 2014 v2
Business tech trends bp presentation august 2014 v2
Business tech trends bp presentation august 2014 v2
Business tech trends bp presentation august 2014 v2
Business tech trends bp presentation august 2014 v2
Business tech trends bp presentation august 2014 v2
Business tech trends bp presentation august 2014 v2
Business tech trends bp presentation august 2014 v2
Business tech trends bp presentation august 2014 v2
Business tech trends bp presentation august 2014 v2
Business tech trends bp presentation august 2014 v2
Business tech trends bp presentation august 2014 v2
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Business tech trends bp presentation august 2014 v2

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Business Tech Trend study with over 1500 companies surveyed and a focus on those Pacesetters, leading the way in technology competitive advantage. Pacesetters were about 27% of those surveyed. It …

Business Tech Trend study with over 1500 companies surveyed and a focus on those Pacesetters, leading the way in technology competitive advantage. Pacesetters were about 27% of those surveyed. It was double blinded.

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  • 1. © 2014 IBM Corporation IBM Confidential Prior to release on August 21 2014 IBM Business Tech Trends 2014 IBM Business Tech Trends: Raising the Game #IBMBTT Sandy Carter IBM General Manager Ecosystem Development & Social Business Evangelist @Sandy_Carter Susanne Hupfer, Ph.D. Consultant, IBM Center for Applied Insights @CyberSooz
  • 2. © 2014 IBM Corporation IBM Confidential Prior to release on August 21 2014 IBM Business Tech Trends Enablement Agenda  Business Tech Trends History  Executive Summary  Adoption  Pacesetters – Partnering in their DNA – Analytics is their Fuel – Integration is the breakaway move  BTT - Bluemix App Jam – Survey Data available for external use  Links to Business Tech Trends Assets – Sandy Carter webcast replay – Partner Facing Deck – Storybook – Interactive Dashboard
  • 3. © 2014 IBM Corporation IBM Confidential Prior to release on August 21 2014 IBM Business Tech Trends CAMS: the business imperative appears CAMS technologies: rapidly emerging but lack of skills Business Tech Trends – Pacesetters are strategically integrating Cloud, Analytics, Mobile, and Social (CAMS) Pacesetting companies: partnering, insight-driven, integrate CAMS 2012 2011 2014 Pacesetters believe technologies are critical to their business success and drive better business outcomes 1,447 Decisions makers 21% C-level executives 15 Industries 13 Countries
  • 4. © 2014 IBM Corporation IBM Confidential Prior to release on August 21 2014 IBM Business Tech Trends Adoption is moving at the speed of light & investment continues at full speed 4 Adoption: Moving at the speed of light All four technologies have shifted toward deployment. Social Business has had the largest gain, with deployment more than doubling. Investment: Continuing at full speed Over the next two years, 3/4 of enterprises plan to increase investments in Mobile, Big Data and Analytics, and Cloud, and 65% in Social. Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” | www.ibm.com/ibmcai/biztechtrends
  • 5. © 2014 IBM Corporation IBM Confidential Prior to release on August 21 2014 IBM Business Tech Trends More leading companies - Pacesetters - are forging ahead and unlocking the potential of these transformative technologies 5 Pacesetters view transformational technologies (big data & analytics, cloud, mobile, and social business) as critical to their organization's business success, and they’re outpacing competitors in adopting. Pacesetter ranks have grown by seven points since 2012s Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” | www.ibm.com/ibmcai/biztechtrends
  • 6. © 2014 IBM Corporation IBM Confidential Prior to release on August 21 2014 IBM Business Tech Trends … and they’re more likely to achieve their objectives with the technologies 6 Moreover, 9 in 10 Pacesetters say they’re gaining major competitive advantage from their initiatives… On an increasingly competitive playing field, what sets Pacesetters apart? Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” | www.ibm.com/ibmcai/biztechtrends
  • 7. © 2014 IBM Corporation IBM Confidential Prior to release on August 21 2014 IBM Business Tech Trends *Notes: To obtain a global understanding of approaches to these transformational technologies, we surveyed 1447 IT and line of business (LOB) decision-makers — spanning 5 continents and 15 industries. Leveraging skills from the ecosystem Pacesetters run their enterprises on insight CAMS integration for greater effect Business Tech Trends 2014 – Pacesetters: Three key characteristics that set them apart Partnering is in their DNA Analytics is their fuel Integration is their breakaway move
  • 8. © 2014 IBM Corporation IBM Confidential Prior to release on August 21 2014 IBM Business Tech Trends Partnering is in their DNA Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” | www.ibm.com/ibmcai/biztechtrends as likely to engage citizen developers for training as likely to use academia to help develop products as likely to use start-ups for help with project execution
  • 9. © 2014 IBM Corporation IBM Confidential Prior to release on August 21 2014 IBM Business Tech Trends Partnering is in their DNA: IBM and partners provide platform for citizen developers http://www-01.ibm.com/common/ssi/cgi-bin/ssialias?infotype=PM&subtype=AB&htmlfid=ZSC03142USEN App ecosystem developed by citizen developers IBM Infrastructure Sirius+
  • 10. © 2014 IBM Corporation IBM Confidential Prior to release on August 21 2014 IBM Business Tech Trends Partnering is in their DNA: Bluemix Hackathon leverages student citizen developers in Stuttgart IBM Bluemix development platform 24 hours Student teams developed smartphone apps pulling data from Twitter, weather services
  • 11. © 2014 IBM Corporation IBM Confidential Prior to release on August 21 2014 IBM Business Tech Trends Put Partnering in your DNA: Citizen developers delivering business value across the Ecosystem Leverage the latest from the IBM Partner Ecosystem Academic Initiative: Partner with IBM’s global university network Global Entrepreneur Program: Building a network of the most creative and innovative startups Biz Tech Trends App Jam ibm.biz/biztechjam Build mobile apps from study data on Bluemix to gain visibility! New!
  • 12. © 2014 IBM Corporation IBM Confidential Prior to release on August 21 2014 IBM Business Tech Trends as likely to have mature analytics capabilities as likely to have most of skills they need as likely have deployed a significant range of solutions Analytics is their fuel Pacesetters run their enterprises on insight Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” | www.ibm.com/ibmcai/biztechtrends 7 in 10 say data-driven insights are a significant part of their organization’s decision making process
  • 13. © 2014 IBM Corporation IBM Confidential Prior to release on August 21 2014 IBM Business Tech Trends Analytics is their fuel: Analytics embedded in banking marketing processes targets high-potential customers Increased marketing campaign ROI by 5% Bank transaction data Targeted cross-sell opportunities Identify and engage with high- value customers Embedded predictive analytics & scoring engine Customer Engagement Processes Customer demographic data
  • 14. © 2014 IBM Corporation IBM Confidential Prior to release on August 21 2014 IBM Business Tech Trends Make analytics drive the decisions in your organization Leverage IBM’s broad portfolio and expertise! IBM Watson Analytics: WatsonAnalytics.com Register for beta to enable your managers to embed analytics in their processes New! “Recognized leader in providing Business Intelligence and Analytics Solutions” – Gartner 2014 IBM Insight: Participate in THE event for analytics-driven organizations IBM Analytics Zone: Resources for building analytics skills
  • 15. © 2014 IBM Corporation IBM Confidential Prior to release on August 21 2014 IBM Business Tech Trends CAMS unlocks business value in technology Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” | www.ibm.com/ibmcai/biztechtrends Reinventing IT delivery Mining the new natural resource Computing everywhere The era of collaboration
  • 16. © 2014 IBM Corporation IBM Confidential Prior to release on August 21 2014 IBM Business Tech Trends Integration is their breakaway move Deliver an even bigger punch by combining technologies 4-7x More likely to use cloud to deliver mobile, social, and big data & analytics Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” | www.ibm.com/ibmcai/biztechtrends big data & analytics (6x) social (7x) mobile (4x) More likely to deliver Social Business via mobile More likely to use mobile analytics Cloud plays a key role in rapid deployment, reducing time to market
  • 17. © 2014 IBM Corporation IBM Confidential Prior to release on August 21 2014 IBM Business Tech Trends Breaking away: Integration for enhanced, secure banking State-of-the-art mobile payment experience Analytics-powered services for customers offers IBM Bluemix cloud platform Securely connecting people to their money Social payment options via apps
  • 18. © 2014 IBM Corporation IBM Confidential Prior to release on August 21 2014 IBM Business Tech Trends Make CAMS Integration your breakaway move Build scalable CAMS solutions Bluemix.net: Rapidly develop in the cloud with services covering mobile, big data and social IBM Innovation Centers: Leverage our offices worldwide to explore innovative CAMS integrations IBM Cloud marketplace: Post your applications to this gateway to CAMS innovation
  • 19. © 2014 IBM Corporation IBM Confidential Prior to release on August 21 2014 IBM Business Tech Trends Become a pacesetter – leverage the IBM ecosytem Use the IBM Ecosystem and Bluemix to broaden your partnering experience Get started with IBM Analytics solutions and resources Maximize CAMS integration with support from IBM Partnering is in their DNA Analytics is their fuel Integration is their breakaway move Enter the Mobile Bluemix App Challenge Sign up for Watson Analytics beta List your solutions on the Cloud marketplace https://ibm.biz/biztechjam http://watsonanalytics.com/ https://ibm.biz/Cloudmkt
  • 20. © 2014 IBM Corporation IBM Confidential Prior to release on August 21 2014 IBM Business Tech Trends Business Tech Trends - Bluemix App Jam: What insights can you uncover from analyzing the IBM Business Tech Trends data?  The BTT data covers the following areas and more:  For each of the 4 technologies areas (Big Data & Analytics, Cloud, Mobile, Social): Strategic importance Drivers for adoption Barriers to adoption Strategic maturity Who sets strategy (IT or LOB) Pace of adoption relative to competitors Culture (entrepreneurial or tops-down) Country level  Business Tech Trends Data available here: – https://ibm.biz/bttstudydata  A sample IBM Bluemix app is available to show how to get started – https://ibm.biz/bttsampleapp  Select Apps and /or insights will be highlighted in Sandy Carter’s blog https://ibm.biz/biztechjam
  • 21. © 2014 IBM Corporation IBM Confidential Prior to release on August 21 2014 IBM Business Tech Trends BTT Assets Available: To learn more about the study, please visit 21 External Assets ibm.com/ibmcai/biztechtrends (Short URL): ibm.biz/IBMBTT14 Main Study Assets (Read it, blog about it, share it) Client ready Picture Book (.pdf) EcoD Partner deck (.ppt and .pdf ) Client-ready deck (.ppt and .pdf ) Interactive industry dashboard on ibm.com (can also embed into your blog) Bluemix BTT Jam: Step by step guide (.pdf & video) Study launch blog post (IBMCAI blog) Other Supporting Assets: •IBM press-release •EcoD webcast •Sandy Carter webcast invitation video on YouTube •Podcast by Steve Rogers on partnering with startups •Study key data highlights and sparklers (.doc) •AHA moment quotes - from the study respondents about the moment when they first realized the value of Big Data & Analytics,Cloud, Mobile, and Social (.doc) •and more IBM Internal Assets https://ibm.biz/IBMBTTenablement
  • 22. © 2014 IBM Corporation IBM Confidential Prior to release on August 21 2014 IBM Business Tech Trends Storybook & Interactive Dashboard Dashboard: CAMS breakdown by Industry (Adoption, Investment, skills) With detail Industry views Graphical Storyboard Study Analysis
  • 23. © 2014 IBM Corporation IBM Confidential Prior to release on August 21 2014 IBM Business Tech Trends About the Authors: Entrepreneur Huddle Webcast: https://ibm.biz/techhuddle “Raising the game: The IBM Business Tech Trends Report” https://ibm.biz/IBMBTT14 The IBM Tech Trends interactive Dashboard http://bit.ly/tt14dashboard The IBM 2014 Business Tech Trends Study: explore further! Susanne Hupfer, Ph.D. is a consultant with the IBM Center for Applied Insights, where she conducts fact-based research for innovation leaders.

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