0
Click to edit Master title style
• Click to edit Master text styles

Driving Actionable Data
• Third level

– Second level...
Introductions
Click to edit Master title style
• Click to edit Master text styles
• Jeff Seacrist, Webtrends
– Second leve...
Agenda
Click to edit Master title style
• Click to editData
The Age of Master text styles
– Second level

• Challengelevel...
Three Imperatives for the New
Click to edit Master title style Age of Data
• Click to edit Master text styles
– Second lev...
Click to edit Master title style
• Click to edit Master text styles
– Second level
• Third level
– Fourth level
» Fifth le...
The to edit Master title style
ClickChallenge of Actionability
•
•
•
•
•

Inadequate Master text styles
Click to edit data...
Webtrends Action Center style
Click to edit Master title
• An integration center connecting
• Click to edit Master text st...
Click to edit Master title style
• Click to edit Master text styles
– Second level
• Third level
– Fourth level
» Fifth le...
Click to edit Master title style
• Click to edit Master text styles
– Second level
• Third level
– Fourth level
» Fifth le...
Click to edit Master title style
• Click to edit Master text styles

DISCUSSION

– Second level
• Third level

jeff.seacri...
Upcoming SlideShare
Loading in...5
×

Drivingactionabledata 131108095220-phpapp02

242

Published on

Analytics

Published in: Marketing, Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
242
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Drivingactionabledata 131108095220-phpapp02"

  1. 1. Click to edit Master title style • Click to edit Master text styles Driving Actionable Data • Third level – Second level – Fourth level » Fifth level Host: Jeff Seacrist VP Product Strategy - Webtrends
  2. 2. Introductions Click to edit Master title style • Click to edit Master text styles • Jeff Seacrist, Webtrends – Second level • Third level • Simon Elliott, Lloyds Bank – Fourth level » Fifth level • Brad Poole, Travelodge
  3. 3. Agenda Click to edit Master title style • Click to editData The Age of Master text styles – Second level • Challengelevel • Third of Actionability – Fourth level Fifth level • Real-World» Examples • Discussion
  4. 4. Three Imperatives for the New Click to edit Master title style Age of Data • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level
  5. 5. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level
  6. 6. The to edit Master title style ClickChallenge of Actionability • • • • • Inadequate Master text styles Click to edit data in marketing systems – Second level Integrations are challenging • Third level Integrations typically done in batch mode – Fourth level Timeliness » Fifth level Knowledge of current session + history
  7. 7. Webtrends Action Center style Click to edit Master title • An integration center connecting • Click to edit Master text styles Webtrends to action systems – Second level • aware – uses • Partner Third level partner published – Fourth level APIs and processes » Fifth level • A “plug-in” architecture for rapid addition of new integrations • Enterprise ready
  8. 8. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level
  9. 9. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level
  10. 10. Click to edit Master title style • Click to edit Master text styles DISCUSSION – Second level • Third level jeff.seacrist@webtrends.com – Fourth level » Fifth level simon.elliott@lloydsbanking.com brad.poole@travelodge.co.uk
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×