Drivingactionabledata 131108095220-phpapp02

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  • 1. Click to edit Master title style • Click to edit Master text styles Driving Actionable Data • Third level – Second level – Fourth level » Fifth level Host: Jeff Seacrist VP Product Strategy - Webtrends
  • 2. Introductions Click to edit Master title style • Click to edit Master text styles • Jeff Seacrist, Webtrends – Second level • Third level • Simon Elliott, Lloyds Bank – Fourth level » Fifth level • Brad Poole, Travelodge
  • 3. Agenda Click to edit Master title style • Click to editData The Age of Master text styles – Second level • Challengelevel • Third of Actionability – Fourth level Fifth level • Real-World» Examples • Discussion
  • 4. Three Imperatives for the New Click to edit Master title style Age of Data • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level
  • 5. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level
  • 6. The to edit Master title style ClickChallenge of Actionability • • • • • Inadequate Master text styles Click to edit data in marketing systems – Second level Integrations are challenging • Third level Integrations typically done in batch mode – Fourth level Timeliness » Fifth level Knowledge of current session + history
  • 7. Webtrends Action Center style Click to edit Master title • An integration center connecting • Click to edit Master text styles Webtrends to action systems – Second level • aware – uses • Partner Third level partner published – Fourth level APIs and processes » Fifth level • A “plug-in” architecture for rapid addition of new integrations • Enterprise ready
  • 8. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level
  • 9. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level
  • 10. Click to edit Master title style • Click to edit Master text styles DISCUSSION – Second level • Third level jeff.seacrist@webtrends.com – Fourth level » Fifth level simon.elliott@lloydsbanking.com brad.poole@travelodge.co.uk