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Targeting Your LinkedIn Customer - Top Tips

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Know your customer! …

Know your customer!

We have all heard it before. But with new technologies and new ways of interacting it is in fact becoming a lot easier to know who exactly it is you are reaching out to. From knowing their interests, hobbies, favourite films and entertainment we can tailor marketing campaigns around the person! This is a one-stop guide to identifying your users on LinkedIn to help you build your marketing campaign and start turning these users into customers.

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  • 1. Targeting your LinkedIn Customer Top Tips
  • 2. 175 million registered users A new member joins approximately every second! Executives from all fortune 500 companies are membersQuickly becoming the ‘Go-To’ professional network social-media site.
  • 3. Identifying Your Customer 1. The Quiet Observer They don’t usually actively participate in networking Requires a marketer to be pro-active in establishing a connectionMake the first move and this person will show interest
  • 4. Identifying Your Customer 2. The Info Gatherer They are in search of information and adviceThey are passive viewers that want to increase their knowledge-base They are loyal Scratch their backs and they will scratch yours!
  • 5. Identifying Your Customer 3. The Consistent User Consistent and easy to spot Actively looking to expand their networkThey are ready to be approached and will accept if you connect They thrive on one-to-one communications
  • 6. Identifying Your Customer 4. The Enthusiast These users share almost anythingGive them a piece of information and chances are they will share with their network These users are the best to kick-start a networking campaign
  • 7. Identifying Your Customer 4. The Optimal User They do not share everything or nothing Tend to be regular usersSimilar to Info Gatherers, they want to network Loyal
  • 8. So What Now?You have targeted your audience and identified which band they fall under. So… Network, Network, Network Aim for your more passive and un-active users first – give them a reason to keep coming back to LinkedInTell your loyal and active users how you can help their business! Maintain a strong campaign and be patient.
  • 9. Headquartered in London, we have 8 UK offices and have over 40 partners worldwide – we truly are a global marketing agency.

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