Localization, platform shifts and continued fragmentation of the content market are some of the trends that will shape the digital media market in 2011.
The presentation was held at Media Norway's management conference as well as on Schibsted Academy in January 2011.
19. One outofthree mobile searchesarelocal 17 City walks Nightlife in Oslo Carpenter Bar Flower shop Hotel Cheapgasoline Shops in Carlton street
20. Google’sview 18 “The Holy Grail for local advertising is location-targeted coupons” Mike Steib Directorofemergingplatforms, Google http://www.mobilemarketer.com/cms/news/search/7850.html
21. That brings us a question: 19 Who will control the largest database of location-based offers in Norway?
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