Five digital trends shaping the media business in 2011
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Five digital trends shaping the media business in 2011

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Localization, platform shifts and continued fragmentation of the content market are some of the trends that will shape the digital media market in 2011....

Localization, platform shifts and continued fragmentation of the content market are some of the trends that will shape the digital media market in 2011.
The presentation was held at Media Norway's management conference as well as on Schibsted Academy in January 2011.

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Five digital trends shaping the media business in 2011 Five digital trends shaping the media business in 2011 Presentation Transcript

  • 0
    BetaTales.com, January 25th, 2011
  • Lucrativemonopoliesarelonggone
    1
  • 2
    One basicpostulatecan be made…
    View slide
  • 3
    Whatcanbecome digital, willbecome digital!
    View slide
  • When will we stop using the physical media products?
    4
  • Some of us no longer read books in Norwegian
    5
  • 6
    5 forcesshapingthe digital media landscape
  • 7
    Mobility and emergenceofnewplatforms
  • 8
  • Mobile phones are replacing PCs for web access
    9
  • Tabletschangeuserhabits
    10
    Gartner estimate:
    • 2011: 55 million
    • 2012: 103 million
  • Expect huge increase in mobile video consumption
    11
  • TVsareincreasinglybeing used for Internet
    12
    • Electronics brands integrate Internet in TV models
    • Google and Apple with services for TV
    • Multimedia games connectthrough Internet
  • Services move to the cloud …
    13
    … and products become platform neutral
    People now expect access to digital products everywere and on any device
  • 14
    Location as coreofnew services
  • Lots ofnew services basedonwherepeopleare
    15
  • I wonderwhere all thewomenarehangingout?
    16
  • One outofthree mobile searchesarelocal
    17
    City walks
    Nightlife in Oslo
    Carpenter
    Bar
    Flower shop
    Hotel
    Cheapgasoline
    Shops in Carlton street
  • Google’sview
    18
    “The Holy Grail for local advertising is location-targeted coupons”
    Mike Steib
    Directorofemergingplatforms, Google
    http://www.mobilemarketer.com/cms/news/search/7850.html
  • That brings us a question:
    19
    Who will control the largest database of location-based offers in Norway?
  • 20
  • One thingwecanexpect
    21
  • 22
    Disaggregation – and repackaging
  • Edited packagesare split up intosmall pieces
    23
    Editedpackage as core
    The individualcontent piece as core?
  • Music records replacedwith tunes and play lists
    24
  • Content is beingrepackaged
  • Informationstructurebecomeskey to success
    Nameof person
    Topic
    Date
    Geocoordinates
    Summary
    Company name
    Coordinatesonnewspaperpage
    Contentwithoutmetadata has novalue
    Type ofarticle
    Nameofauthor
    Version
    Content elements
    Priority
    Image info
    Relatedcontent
    Copyright
    List title
    Links
    Multimedia
    End ofshortversion
  • 27
    Everything is social
  • Facebookdominates in most countries
    28
  • Facebook is becomingthenewhub
    29
  • And it is a source to know aboutourreaders
    30
  • Butwhataboutthis story?
    31
  • Weare all content producers
    32
    • 60 % have postedphotos online
    • 15 % have posted videos online
    • 8 % createblogs
  • In total blogsare as popular as big media sites
    33
  • Social shopping is growing fast
    34
  • Groupon is trying in Norway
    35
  • Search is alsobecomingsocial
    36
  • Social gaming has become a huge industry
    37
  • 38
    New business models for content
  • Who willfindthe smart model for userpayment?
    39
  • Media companies face one huge challenge
    40
    Most content is no longer scarce
    … and people want to share it
  • 41
    People pay for more than just the content
    UniqueContent
    UniqueConvenience
    UniqueUsefulness
    UniquePackaging
    UniqueExperience
    41
  • Who willcontroltheecosystems for content?
    42
  • Who willcontroltheecosystems for content?
    43
    Amazon
    Barnes & Noble
    ???
    News Corp
    Schibsted?
    Zinio
    Press Display
    Apple
    Google
  • 2011 will be ”The year of experiments”
    44
  • 45
    5 forcesshapingthe digital media landscape
  • 46
    Thankyou!
    John Einar Sandvand
    E-mail: jes@medianorge.no
    Phone: ++47-9915 8839
    Blog: http://www.betatales.com
    Twitter: @johnei