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Lean User Experience at NU.nl
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Lean User Experience at NU.nl

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Slides of my 'Lean UX' session for 150 NUlab.nl participants during an interactive webinar. I explained how we are integrating Lean User Experience in our development cycle, using workshops and …

Slides of my 'Lean UX' session for 150 NUlab.nl participants during an interactive webinar. I explained how we are integrating Lean User Experience in our development cycle, using workshops and prototypes to accelerate the concept and design phase before the initial product development (coding) starts.

Published in: Design

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Transcript

  • 1. Lean UX!
  • 2. NU.nl redesign! van post-it naar prototype naar product!
  • 3. #nieuwnu! •  Innovatief blijven als merk! •  Sterker positioneren van NU.nl & onze merkextensies! •  Lancering nieuwe redactionele formats! •  Toegankelijkheid van onze content over alle schermen! •  Schaalbaarheid van ons product in de toekomst! •  Focus aanbrengen in ons commerciëel portfolio!
  • 4. Build > Measure > Learn!
  • 5. Post-its!
  • 6. Content first!
  • 7. Advertising first!
  • 8. Nieuwe landingpage!
  • 9. Prototype!
  • 10. Advertising first! ! 1 ! 4 ! 2 ! 3 ! 4
  • 11. Advertising first! http://bit.ly/1gbcSKL!
  • 12. Mobile first! •  •  •  •  •  Doel van de gebruiker! De artikelpagina is mijn homepage (ik land op een artikel via twitter) Ik wil dit artikel lezen, zonder al teveel afleiding Ik wil content lezen die relevant en interessant is Ik wil toegang tot het laatste nieuws, op een overzichtelijke manier Ik wil headlines kunnen scannen!
  • 13. Mobile first! • http://bit.ly/IosoH6!
  • 14. Mobile first! Artikel layout met streamers ! Homepage / katernlayout ! Nieuwe footer navigatie ! Dropdown katernnavigatie ! ! Dag van NU ! Liveblog
  • 15. Product!
  • 16. Product! Hoe betrekken wij onze gebruikers bij dit proces?! + !
  • 17. Roadmap! 2013! Q3! •  plan van aanpak •  R&D •  workshops! Q4! •  •  •  •  •  •  2014! Q1! •  integratie learnings prototyping •  styleguide intern testen •  MVP responsive NU.nl! extern testen concept designs brandguide implementatie NUsport /NUtech!
  • 18. THANKS :)! VRAGEN? ! ! sandra@nu.nl!