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Marketing strategy

by Sandra Jakovljevic on Mar 07, 2011

660 views

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gap analysis marketing marketing strategy strategic gap analysis

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Marketing strategy — Presentation Transcript

MARKETING STRATEGY
Do we have strategy?
What are our current strategies?
What do we need do in the future?
MEASURE?
WHAT TO MEASURE?
GAP!!
How to conduct a gap analysis?
Step 1 Find where we are now?
Step 2 Define the desired future?
Step 3 Compare Step 1 and Step 2 and define the gap!!
RESUME Analyze where are we now? and Answer where do we want to be?
USE TOOL http://www.demandmetric.com/content/practical-tools/gap-analysis-tool-basic
THANKS More about me: www.sandrajakovljevic.com www.sandrajakovljevic.rs