Technology & real estate brokerage june 2005

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Technology & real estate brokerage june 2005

  1. 1. Technology & Real Estate Brokerage June 2005 <ul><li>With Sandy Carroll </li></ul><ul><li>CEO Berkshire County Board of Realtors®, Inc. & Multiple Listing Service, Inc. </li></ul>
  2. 2. Special Thanks <ul><li>David Staebler, Trend MLS for lots of this material. He was the pioneer of the “Shock ‘n’ Awe Realtor® Technology program. </li></ul>
  3. 3. Announcements <ul><li>Cell Phone Policy </li></ul><ul><li>Coffee Breaks </li></ul><ul><li>Lunch Break </li></ul><ul><li>Credit Slips </li></ul>
  4. 4. Topics for Discussion <ul><li>Not ProMatch - Not Tech Hints </li></ul><ul><li>Define Regulations </li></ul><ul><li>Show the REALTORS Importance </li></ul><ul><li>Uncover the Tools of the Online Trade </li></ul><ul><li>Present an Ounce of Prevention </li></ul><ul><li>Tap into the Government Online (in a very legal, above-board kind of way) </li></ul>
  5. 5. Know Thyself (and the guy sitting next to you) <ul><li>Have E-mail? </li></ul><ul><ul><li>Check at least once a week? </li></ul></ul><ul><ul><li>Check at least once a day? </li></ul></ul><ul><ul><li>Several times a day? </li></ul></ul><ul><li>Have a branded Email Address? </li></ul>
  6. 6. Know Thyself (and the guy sitting next to you) <ul><li># 1 Want of the Consumers online??? </li></ul><ul><ul><li>Properties to view </li></ul></ul><ul><li># 2 …. </li></ul><ul><ul><li>A Response!! </li></ul></ul><ul><li>Guess how many do???? </li></ul><ul><ul><li>10% </li></ul></ul>
  7. 7. Who Cares? I’m doing just fine, thank you very much
  8. 8. Lions & Tigers & Bears, Oh My! <ul><li>The Consumers </li></ul><ul><li>The Local Math </li></ul><ul><li>The Wolf at the Door </li></ul>
  9. 9. The Lions <ul><li>The Consumers </li></ul><ul><ul><li>74% Searched Online </li></ul></ul><ul><ul><li>72% Viewed a home found online </li></ul></ul>Awfully cute, but when they are hungry for something - watch out
  10. 10. Tigers <ul><li>The Local Math </li></ul><ul><ul><li>2143 Sold in 2004 </li></ul></ul><ul><ul><li>1543 Listings = 72% </li></ul></ul><ul><ul><li>As does $ 365 million </li></ul></ul>
  11. 11. And Wolves?? <ul><li>The Wolf at the Door </li></ul><ul><ul><li>Is it the Realtor® </li></ul></ul><ul><ul><li>to your left or right? </li></ul></ul><ul><ul><li>105 New this year, </li></ul></ul><ul><ul><li>79 New Last Year </li></ul></ul><ul><li>Banks, Newspapers, Referral Agencies, Web Providers, Government, Other Industries </li></ul>
  12. 12. Oh MY! <ul><li>The Big Picture – We’re Rich! </li></ul><ul><ul><li>GDP </li></ul></ul><ul><ul><li>Real estate related business activity employs 8.4 million people 14.5 % of the GDP, fourth largest industry after manufacturing, services and government. </li></ul></ul><ul><ul><li>Ebay </li></ul></ul><ul><ul><ul><li>147 Million Users, 11th Largest Retailer in the World </li></ul></ul></ul><ul><ul><ul><li>600 BILLION Projected in Goods Sold in 2007 – 21 Billion 1stQ </li></ul></ul></ul><ul><ul><ul><li>Can’t sell a house on e-bay? 3000 currently listed in US alone. </li></ul></ul></ul><ul><ul><li>National Worries </li></ul></ul><ul><ul><ul><li>Innovation in lead generation, data protection & piracy and inability to keep up. </li></ul></ul></ul>
  13. 13. Let’s Talk about the Web <ul><li>So Here </li></ul><ul><li>We Are… </li></ul>
  14. 14. In the Beginning <ul><li>Early Broker Websites </li></ul><ul><li>Realtor.com </li></ul><ul><li>Broker Sites Framing Realtor.com </li></ul>
  15. 15. <ul><li>Real websites are shown in this presentation </li></ul><ul><li>Not intended to single out individuals for ridicule </li></ul><ul><li>Intended to raise awareness </li></ul>Disclaimer
  16. 16. Brokers Advertised Their Own Listings on Their Websites
  17. 17. REALTOR.COM: Aggregated Broker Listings In One Place
  18. 18. Brokers Framed Realtor.com On Their Websites
  19. 19. <ul><li>What Came Next </li></ul><ul><li>I nternet D ata e X change (IDX) </li></ul><ul><li>V irtual O ffice W ebsites (VOW) </li></ul><ul><li>Auto Responders </li></ul>
  20. 20. <ul><li>An MLS service mandated by NAR policy </li></ul><ul><li>A marketing innovation in response to increasing consumer use of the Internet to research and make purchases </li></ul>IDX (Internet Data Exchange)
  21. 21. <ul><li>IDX (Internet Data Exchange) </li></ul><ul><li>MLS cannot force brokers to participate in IDX </li></ul><ul><li>Sellers may direct their listing broker not to allow their home to be advertised on the internet </li></ul>
  22. 22. <ul><li>An MLS facilitated service in which a voluntary group of licensed real estate brokers mutually grant each other permission to advertise each others listings on their Internet websites </li></ul><ul><li>Interactive, electronic newspaper ads with “stickiness” </li></ul>IDX (Internet Data Exchange)
  23. 23. What Does IDX Look Like (Internet Data Exchange)
  24. 24. What Does IDX Look Like (Internet Data Exchange) IDX is not MLS
  25. 25. TWO GOALS: Get seller’s house sold Influence the way consumers do business What Does IDX Look Like (Internet Data Exchange)
  26. 27. New IDX Service Coming <ul><li>Berkshire to Have Agent / Office Enhanced Website that you can use for your own listings… searchable by office </li></ul><ul><li>Standard IDX with brokerage name and phone only for all other listings. </li></ul>
  27. 28. Questions
  28. 29. VOWs
  29. 30. <ul><li>VOW - In Theory </li></ul><ul><li>(Virtual Office Website) </li></ul><ul><li>An Internet website </li></ul><ul><ul><li>through which brokerage services are provided </li></ul></ul><ul><ul><li>to consumers </li></ul></ul><ul><ul><li>who have established a broker – consumer relationship (as defined by state law) with the broker </li></ul></ul><ul><ul><li>before they are allowed the opportunity to search through listings of properties for sale on the website </li></ul></ul><ul><ul><li>subject to the broker/website operator’s oversight , supervision and accountability </li></ul></ul>
  30. 31. <ul><li>VOW - In Theory (Virtual Office Website) </li></ul><ul><li>a private website operated by a broker, or </li></ul><ul><li>a private area within a broker’s public website </li></ul><ul><li>exclusively for the broker’s established customers </li></ul>
  31. 32. <ul><li>VOW - In Practice (Virtual Office Website) </li></ul><ul><li>Operate similarly to IDX websites (can you tell the difference?) </li></ul>
  32. 33. Can You Tell the Difference?
  33. 34. <ul><li>VOW - In Practice (Virtual Office Website) </li></ul><ul><li>Sometimes used to avoid IDX requirements and restrictions </li></ul><ul><li>Often provide more complete data than IDX (especially in low participation IDX markets) </li></ul><ul><li>Consumers typically have little or no relationship or other contact with the broker/website operator </li></ul><ul><li>Consumers typically disregard the terms of use and requirements “agreed to” when they register </li></ul>
  34. 35. <ul><li>VOW - As Defined by NAR (Virtual Office Website) </li></ul><ul><li>NAR adopted policies governing the use of MLS data in connection with Internet brokerage services: </li></ul>
  35. 36. <ul><li>VOW - As Defined by NAR (Virtual Office Website) </li></ul><ul><ul><li>Makes VOW very much like IDX </li></ul></ul><ul><ul><li>Attempts to stop the actual and perceived end runs around IDX rules </li></ul></ul><ul><ul><li>Might make “VOW in Theory” not possible </li></ul></ul><ul><ul><li>Has resulted in a DoJ Anti-Trust Division Investigation </li></ul></ul><ul><ul><li>At NAR’s urging, adoption of VOW policies by MLSs are on hold pending outcome of the DoJ Investigation </li></ul></ul>
  36. 37. Questions
  37. 38. Auto Responders
  38. 39. <ul><li>Auto Responders </li></ul><ul><li>Listing data sent (pushed) automatically to recipients </li></ul><ul><li>Search criteria established by either </li></ul><ul><ul><li>the recipient (consumer) </li></ul></ul><ul><ul><li>the sender (broker, agent) </li></ul></ul><ul><li>Typical delivery methods: </li></ul><ul><ul><li>e-mail </li></ul></ul><ul><ul><li>fax </li></ul></ul><ul><li>Consumers do not search the listing database </li></ul>
  39. 40. Auto Responders <ul><li>How Auto </li></ul><ul><li>Responders </li></ul><ul><li>Work </li></ul><ul><li>used to capture contact information </li></ul><ul><li>turn a “Lookie Lou” into a “Pen Pal” </li></ul><ul><li>Become their broker during incubation </li></ul>
  40. 41. Auto Responders <ul><li>How Auto </li></ul><ul><li>Responders </li></ul><ul><li>Work </li></ul><ul><li>consumer signs-up for the service </li></ul>
  41. 42. Auto Responders <ul><li>How Auto </li></ul><ul><li>Responders </li></ul><ul><li>Work </li></ul><ul><li>Consumer enters search criteria </li></ul><ul><li>Results are not displayed on the broker’s website </li></ul>
  42. 43. Auto Responders <ul><li>How Auto </li></ul><ul><li>Responders </li></ul><ul><li>Work </li></ul><ul><li>E-mail messages are sent to consumers on a regular schedule </li></ul><ul><li>Not a website </li></ul><ul><li>Helps capture an “incubating” customer </li></ul>
  43. 44. <ul><li>Auto Responders </li></ul><ul><li>An old idea – adapted for Internet use </li></ul><ul><li>Doesn’t have to be operated through a website </li></ul><ul><li>Automated MLS prospecting function </li></ul><ul><li>Currently MLSs have no authority from NAR to make specific Auto Responders policies </li></ul><ul><li>Use of MLS data through Auto Responders is subject to MLS rules </li></ul>
  44. 45. Questions
  45. 46. 3 rd Party Players <ul><li>Aggregators </li></ul><ul><li>Search Engines </li></ul><ul><li>Portals </li></ul>
  46. 47. <ul><li>What’s Out There? </li></ul><ul><li>Data Aggregating by 3 rd Parties </li></ul><ul><ul><li>MLS & Association Public Websites </li></ul></ul><ul><ul><li>Realtor.com </li></ul></ul><ul><ul><li>Newspaper websites </li></ul></ul><ul><ul><li>Other Non-Brokerage Company Websites </li></ul></ul>
  47. 48. What’s Out There? <ul><li>Data Framing, Portals & Search Engines of 3 rd Parties </li></ul><ul><ul><li>Framing </li></ul></ul><ul><ul><li>Linking </li></ul></ul><ul><ul><li>Search Engine Positioning </li></ul></ul><ul><ul><li>Traffic Selling & Buying </li></ul></ul>
  48. 49. Data Aggregating <ul><li>Association/MLS Sites </li></ul><ul><li>Local Realtor.com </li></ul><ul><li>Usually no advertising </li></ul>
  49. 50. Data Aggregating <ul><li>REALTOR.COM </li></ul><ul><li>No charge to get your listings there </li></ul><ul><li>All sorts of ways to spend money to make them more visible </li></ul><ul><li>Reality check </li></ul>
  50. 51. Data Aggregating <ul><li>REALTOR.COM </li></ul><ul><li>Two Featured Homes </li></ul><ul><li>Ads to the right </li></ul><ul><li>NAR’s influence: some advertising interests not welcome </li></ul>
  51. 52. Data Aggregating <ul><li>NEWSPAPERS </li></ul><ul><li>Ads left, right, top and bottom </li></ul><ul><li>NAR has influenced who can advertise on Realtor.com </li></ul><ul><li>That influence does not reach newspapers </li></ul>
  52. 53. Data Aggregating <ul><li>OTHER AGGREGATORS </li></ul><ul><li>Homes.com </li></ul><ul><li>RealEstate.com </li></ul><ul><li>HouseValues.com </li></ul><ul><li>and more . . . . </li></ul>
  53. 54. Data Issues <ul><li>DATA ISSUES </li></ul><ul><li>source of data </li></ul><ul><li>completeness </li></ul><ul><li>freshness </li></ul><ul><li>requirements </li></ul>
  54. 55. Non-Aggregator Framing <ul><li>FRAMING </li></ul><ul><li>Realtor.com appears on AOL </li></ul><ul><li>Realtor.com also appears on MSN.com </li></ul><ul><li>Not all framing is in your best interests </li></ul>
  55. 56. <ul><li>VALLEY HOMES </li></ul><ul><li>Search entered on Regional Newspaper Website </li></ul><ul><li>Results display on Broker’s IDX website </li></ul>Portals
  56. 57. <ul><li>VALLEY HOMES </li></ul><ul><li>Search entered on Regional Newspaper Website </li></ul><ul><li>Results display on Broker’s IDX website </li></ul><ul><li>This is not framing </li></ul>Portals
  57. 58. Portals <ul><li>YAHOO! </li></ul><ul><li>Link to broker website </li></ul><ul><li>Yahoo has traffic </li></ul><ul><li>Broker bought the traffic for a geographic area </li></ul>
  58. 59. Portals <ul><li>HOME GAIN </li></ul><ul><li>Sells geography by county, city, zipcode </li></ul><ul><li>Links go to broker and agent websites </li></ul>
  59. 60. Questions
  60. 61. It’s a Good Thing Most Real Estate Commissions Don’t Know About the Internet
  61. 62. <ul><li>Website Compliance Requirements </li></ul>
  62. 63. What do you think a website……….. <ul><li>MUST HAVE </li></ul><ul><li>SHOULD HAVE </li></ul><ul><li>DOESN’T NEED TO HAVE </li></ul>??????????? 6
  63. 64. Trick Question.. A bit <ul><li>Agent & Firm Websites are different! </li></ul><ul><li>Agents & Brokers Beware!! </li></ul><ul><li>Just ask Lisa Nickerson of Brockton. Her RE license was suspended this year for advertising property for sale in her own name </li></ul>
  64. 65. <ul><li>And three other sales agents lost their license for acting as a broker… </li></ul><ul><ul><ul><ul><li>In Massachusetts </li></ul></ul></ul></ul><ul><ul><ul><ul><li>In 2005 </li></ul></ul></ul></ul>
  65. 66. Page 6 in Handouts <ul><li>Compliance on The Web </li></ul><ul><li>Firm Name </li></ul><ul><li>City & State firms Office is located </li></ul><ul><li>Where License(s) are Held </li></ul><ul><li>Licensee Name (if applicable) </li></ul><ul><li>Privacy Policy </li></ul>
  66. 67. Compliance on The Web <ul><li>This includes advertising on a website, in on-line classifieds, newsgroups, list serves, discussion groups, BLOGS, and any passive method of advertising a brokerage, brokerage services or properties for sale or lease. </li></ul>
  67. 68. Reminder!! <ul><li>Agents must get the APPROVAL of the BROKER.. </li></ul><ul><li>It is their business / license on the line (and your’s too) </li></ul>
  68. 69. <ul><li>Identify Brokerage on Every Page </li></ul><ul><li>Missing ▪ ▪ ▪ ▪ ▪  </li></ul><ul><ul><li>brokerage name </li></ul></ul><ul><ul><li>office location </li></ul></ul><ul><ul><li>office main phone # </li></ul></ul><ul><ul><li>agents’ last names </li></ul></ul>Simple Stuff
  69. 70. Simple Stuff <ul><li>Office / Agent Co-Branding </li></ul><ul><ul><li>most states require brokerage name at least equal in size </li></ul></ul><ul><ul><li>some require it larger or more prominent </li></ul></ul><ul><ul><li>REALTORS® hold themselves to a higher standard </li></ul></ul><ul><ul><li>Best Practices </li></ul></ul>
  70. 71. Even Realtor.com Office / Agent Co-Branding
  71. 72. <ul><li>Missing ▪ ▪ ▪ ▪ ▪  </li></ul><ul><ul><li>brokerage name </li></ul></ul><ul><ul><li>office location </li></ul></ul><ul><ul><li>office main phone # </li></ul></ul><ul><li>Use of “REALTOR®” in website address </li></ul>Simple Stuff
  72. 73. TEAMS: Don’t give the impression you are a brokerage if you are not Michael Wilson & Company is not a brokerage Simple Stuff
  73. 74. Give a “True Picture” <ul><li>Is a “true picture” given on this website? </li></ul><ul><ul><li>Hot Properties ! </li></ul></ul><ul><ul><li>19 Feature Homes </li></ul></ul>
  74. 75. <ul><li>19 Properties </li></ul><ul><li>17 appeared in the MLS </li></ul><ul><li>All listed by agent’s brokerage </li></ul><ul><li>7 listed by other agents </li></ul><ul><li>1 Active </li></ul><ul><li>1 Active Under Contract </li></ul><ul><li>2 Pending </li></ul><ul><li>5 Settled </li></ul><ul><li>5 Withdrawn </li></ul><ul><li>3 Expired </li></ul>Give a “True Picture”
  75. 76. A Fairy Tale That Really Happened Scary
  76. 77. The Story of a Listing <ul><li>Yahoo! Real Estate </li></ul><ul><li>3 rd party aggregator </li></ul><ul><li>MLS had no involvement in placing this listing on Yahoo! </li></ul><ul><li>MLS did not authorize the use of its © photo </li></ul><ul><li>How did Yahoo! get this? </li></ul>
  77. 78. How Did Yahoo! Get This <ul><li>Listing first appeared on </li></ul><ul><li>this agent’s website </li></ul><ul><li>Agent copied the data and photo from Realtor.com with a website utility How did Yahoo! get this listing? </li></ul>
  78. 79. <ul><li>Web Distribution </li></ul><ul><li>Arrangements </li></ul><ul><li>Third parties sharing content they acquire with other third parties </li></ul>How Did Yahoo! Get This?
  79. 80. How Did Yahoo! Get This? <ul><li>Here’s how it happened </li></ul><ul><li>Loaded to agent’s website </li></ul><ul><li>Agent’s vendor distributed it to Yahoo! </li></ul><ul><li>The agent knew </li></ul><ul><li>Agent’s broker didn’t </li></ul><ul><li>but, it gets better . . . </li></ul>
  80. 81. It Was Listed by Another Firm <ul><li>Subject to an agreement of sale for over one month when discovered </li></ul>
  81. 82. Advertising on the Internet Is Like Advertising in Print <ul><li>REALTOR® ethics apply </li></ul><ul><li>Advertising laws apply </li></ul><ul><li>Identify brokerage OOPS </li></ul><ul><li>Give a “true picture” OOPS </li></ul><ul><li>Don’t advertise another broker’s listing without permission OOPS </li></ul>The Hometown Journal Real Estate Section
  82. 83. Uncontrolled Web Distribution <ul><li>Vendor’s National Website </li></ul><ul><li>unauthorized distribution of a copyrighted photo </li></ul><ul><li>office and agent identified </li></ul><ul><li>listing appears with ads sold by vendor </li></ul>
  83. 84. <ul><li>HomeGain.com </li></ul><ul><li>Broker / Agent not listed </li></ul><ul><li>Attribution says, “Homes.com” </li></ul><ul><li>HomeGain will help you find a REALTOR® </li></ul><ul><li>The agent who provided the listing is NOT one of them </li></ul><ul><li>and there’s a 2 nd punch line . . . </li></ul>Uncontrolled Web Distribution
  84. 85. It Wasn’t His Listing <ul><li>Listed by agent’s firm </li></ul><ul><li>Agent’s broker didn’t know until I told him </li></ul><ul><li>Under contract & off the market over 50 days when discovered </li></ul>
  85. 86. REALTOR Beware! <ul><li>Uncontrolled Web Distribution is happening </li></ul><ul><li>Even in Berkshire County </li></ul>
  86. 87. Lesson Learned <ul><li>Whether you are operating a full blown website & marketing campaign </li></ul><ul><li>Or you are taking advantage of IDX and Realtor®.com….. </li></ul><ul><li>FOLLOW THE LEADS! Respond to inquiries! Stay Central to the Transaction! </li></ul>
  87. 88. <ul><li>Don’t let you Seller’s police your data for you. </li></ul><ul><li>Make sure to can explain to the Seller exactly where, when and how their data goes out to the public. </li></ul><ul><li>Take advantage of this new marketplace! </li></ul>Lesson Learned
  88. 89. Questions
  89. 90. <ul><li>Electronic Portfolio Management </li></ul>
  90. 91. Electronic Portfolio Management <ul><li>Record keeping includes on-line communications now. Email, efax, IM (Instant Messaging). </li></ul><ul><li>Same obligations to provide electronic communication copies to clients. </li></ul><ul><li>Sending documents on-line to clients </li></ul>
  91. 92. <ul><li>Return Receipt Verified </li></ul><ul><li>Transaction Management Systems </li></ul><ul><li>Final Record Retention tips </li></ul>Electronic Portfolio Management
  92. 93. Questions
  93. 94. <ul><li>Same requirements as web, </li></ul><ul><li>(page 6 of handouts) </li></ul><ul><li>Electronic Signatures </li></ul><ul><li>E-mail Court Case (in full on page 8) </li></ul>Email Communications
  94. 95. Shattuck v. Klozbach <ul><li>Negotiations and promises made between a Seller and Prospective Purchaser via email were deemed an enforceable agreement. </li></ul>
  95. 96. Shattuck v. Klozbach <ul><li>Several weeks of back and forth negotiations occurred. </li></ul><ul><li>Seller indicated his preference to communicate via e-mail </li></ul><ul><li>Both parties agreed on a price and contingency terms and referenced a purchase and sale agreement to be drawn according to those terms </li></ul>
  96. 97. Shattuck v. Klozbach <ul><li>Each communication was signed with the typewritten name of the parties </li></ul><ul><li>Telegram Precedent </li></ul><ul><li>All writings, read together, contained all necessary elements needed for transfer of property according to Statue of Frauds. </li></ul>
  97. 98. Questions
  98. 99. <ul><li>Sharing of Fees </li></ul>
  99. 100. Sharing of Fees <ul><li>No fee, commission or other valuable consideration shall be paid to or shared by an owner's managing agent or its employees as the result of the sale of real estate for the owner unless such agent and its employees are licensed brokers or salespersons, except as provided for in M.G.L.c. 112, § 87QQ. </li></ul>
  100. 101. <ul><li>Agent binds broker to arrangement </li></ul><ul><li>Lead generation services can be ongoing </li></ul><ul><li>Referral fees are limited to licensed real estate agents (with exceptions) </li></ul><ul><li>Non-exclusive vs. exclusive </li></ul>Sharing of Fees
  101. 102. Questions
  102. 103. Company & Internet Policy <ul><li>Handouts begin shaping the items </li></ul><ul><li>Realtor®.org </li></ul><ul><li>Distribute Policy </li></ul><ul><li>Explain Policy </li></ul><ul><li>ACTUALLY Check agent use. </li></ul><ul><li>Optional thoughts for consideration (pg.11) </li></ul>
  103. 104. Questions
  104. 105. Finding & Using State and Federal Websites to your Advantage
  105. 123. See final page in handouts for a full list of URLS… What is a URL, by the way?
  106. 124. Questions
  107. 125. SPAM, SPAM, SPAM, CAN SPAM, CAN SPAM, EGGS & SPAM
  108. 126. SPAM <ul><li>You are excited about a new property you just listed and want to alert all of your current clients, past clients and business contacts to the listing. So you send a friendly e-mail describing the property to everyone in your address book. </li></ul>
  109. 127. SPAM <ul><li>Congratulations, you may have just broken the law. </li></ul>
  110. 128. SPAM <ul><li>On January 1, 2004, commercial e-mail became a federally regulated activity, thanks to the CAN-SPAM Act of 2003. </li></ul>
  111. 129. <ul><li>1. Understand commercial versus transactional e-mail. </li></ul>SPAM
  112. 130. <ul><li>2. Never send e-mail blasts from a computer you’re not authorized to use or an e-mail address that doesn’t belong to you or your company </li></ul>SPAM
  113. 131. <ul><li>3. Don’t use a misleading subject heading </li></ul>SPAM
  114. 132. <ul><li>4. If you’re promoting your services, you must say so. </li></ul>SPAM
  115. 133. SPAM <ul><li>5. Allow your reply address to serve as an “unsubscribe” function </li></ul>
  116. 134. SPAM <ul><li>6. Centralize your lead/contact database </li></ul>
  117. 135. SPAM <ul><li>7. List your company’s street address at the end of the e-mail </li></ul>
  118. 136. SPAM <ul><li>A violation of the CAN-SPAM Act can result in, among other things, monetary fines of $250 for each unlawful e-mail sent, up to $2 million (more for aggravating violations), and even a prison sentence. </li></ul>
  119. 137. SPAM <ul><li>Be on the safe side and simply demonstrate a high level of professionalism. </li></ul><ul><li>It really is just good business practice. </li></ul>
  120. 138. Questions
  121. 139. Tidbits <ul><li>Year after year, when do # visitors on Realtor®.com jump from 4 – 7 million? </li></ul><ul><li>NAR Is working on a new product that delivers your website leads to your cell phone! See you packet for information. </li></ul><ul><li>There is a company called REVA (Real Estate Virtual Assistants that helps Realtors® with the Tech / Marketing part of the job so that they have free time to SELL! </li></ul>
  122. 140. Thank you <ul><li>Members Website: www.BerkshireREALTORS.org </li></ul><ul><li>Public Website: www. BerkshireREALTORS.com </li></ul>

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