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Business Risk Case Study Ba 32

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Sandip Sen
Sandip Sen

Variance based Case Study done by Predictive analytics for Market based , Credit based Risk ( Source & Inferences : Saxton Report on Housing crisis to US Congress) and Operational Risk ( Source & Inferences : The Time Cycle Module Volume I, Product launch of a soft drink brand)

BusinessEconomy & Finance
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Business Risk Case Study Ba32
Opportunity creates threat ,[object Object],[object Object],[object Object],[object Object]
Market and Credit Risk ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Kindleberger’s framework ,[object Object],[object Object],[object Object],[object Object]
Kindleberger’s framework ,[object Object],[object Object],[object Object],[object Object]
Identifying what to protect? ,[object Object],[object Object],[object Object]
Identify how to protect ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The route map ,[object Object],[object Object],[object Object],[object Object]
Do the segmentation ,[object Object],[object Object],[object Object],[object Object]
Framing the boundary conditions ,[object Object],[object Object],[object Object],[object Object]
Draw the boundary limits ,[object Object],[object Object],[object Object],[object Object]
Measure volatility ,[object Object],[object Object],[object Object]
Record unusual trends ,[object Object],[object Object]
Investigate relationships ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Forecasting in predictive analytics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Case study of Operational Risk The product launch of a soft drink brand ,[object Object],[object Object],[object Object],Case: Risk Measurement for the product launch of an aerated soft drink. Project Name :Zephyr Vertical :FMCG Domain :Marketing & Advertisement Deliverable :Brand launch of a new soft drink Vehicle :Promotional campaign for the launch Association :Taste association with Brand name Taste :Tangy, “zyzy” taste at the tip of the tongue Campaign :A promotional campaign to match the unforgettable Product Quality : A fizzy drink blended with a salt that is mildly pungent and tickles (irritates) the skin at the tongue tip for a few minutes. A matching promotional campaign that creates the feel Project Cost : Launch cost USD 45 million Project Time : To kill point in 20 weeks Risk : Insignificant market response
Protecting operational Risk ,[object Object],[object Object],[object Object]
Identify how to protect ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Drawing the route map ,[object Object],[object Object],[object Object]
Identifying the variables ,[object Object],[object Object],[object Object]
Adapting on route map ,[object Object],[object Object],[object Object]
Do the segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Frame the boundary conditions ,[object Object],[object Object],[object Object]
Selected boundary conditions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Risk Management Series slides ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Acknowledgements ,[object Object],[object Object],[object Object],[object Object],[object Object]
Our references ,[object Object]
Related presentations Business Risk management Series http://www.slideshare.net/SandipSen/living-dangerously-managing-risks-in-business-ba01ppt Business Risk Case Studies Ba31 http://www.slideshare.net/SandipSen/business-risk-case-study-ba31

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Business Risk Case Study Ba 32

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