It's All Content: Content strategy and user interaction in the digital world

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Presentation slides form "It's All Content: Content strategy and user interaction in the digital world" presented at The Digital Pond's User Experience Strategies - The UX Meetup on September 26, 2013 …

Presentation slides form "It's All Content: Content strategy and user interaction in the digital world" presented at The Digital Pond's User Experience Strategies - The UX Meetup on September 26, 2013 in Farringdon, London, UK.

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  • 1. It's All Content Content strategy and user interaction in the digital world Presentation by Sandi Wassmer The Digital Pond Farringdon, London, UK September 26, 2013 WELCOME Friday, 27 September 13
  • 2. What is Content? Everything. That is, anything that conveys information. • Text • Images • Graphics • Illustrations • Icons • Logos • Buttons • Audio • Video • Metadata • File downloads • Etc Friday, 27 September 13
  • 3. Same Content. Many Channels. Different Devices. • Websites • Mobile Apps • Social Media • Web Apps • Blogs • News Feeds • Aggregators • Media Sharing • Email Marketing • Online Advertising • iPTV • Gaming Friday, 27 September 13
  • 4. The Characteristics of Content Findable, Findable, Findable. • Meaningful • Useful • On Brand • Memorable • Usable • Discoverable • On Message • Timely • Accessible • Accurate • Relevant • Responsive • Adaptable Friday, 27 September 13
  • 5. ItTakes Discipline • UX • Information Architecture • Graphic Design • Front End Development • Front End Design • Back End Development • UI Design • Marketing • Copywriting Friday, 27 September 13
  • 6. Knowledge and Insight UnderstandYour Audience BefriendYour Brand Friday, 27 September 13
  • 7. The Content Lifecycle • Learn • Analyse • Report • Think • Plan • Create • Distribute • Manage • Monitor • Measure • Evaluate Friday, 27 September 13
  • 8. Data. Data. Data. Impeccably Organised Appropriately Categorised Well Structured Safely Stored Carefully Managed Friday, 27 September 13
  • 9. Process and Systems Content Management is one thing Content Management Systems are another Friday, 27 September 13
  • 10. Classification,Taxonomies & Metadata Classification Naming and arranging content in categories Taxonomy Hierarchical, semantic and relational system of classifying content Metadata Data about other data Friday, 27 September 13
  • 11. The Purpose of Interaction Aligning brand, product and users Friday, 27 September 13
  • 12. Compete and Compare What's Out There? Finding the right resources Balancing time, energy and productivity What's the Competition Doing? Keeping up with the Jones' What's In Here? Making sure you've got what you need Friday, 27 September 13
  • 13. Implementation Editorial Strategy Planning and implementing content strategy Editorial Calendar What, how, why, where & when Scheduling ....and when Workflow Who does what..... Friday, 27 September 13
  • 14. Information Architecture Matters Solid information architecture is the foundation for happy interactions Friday, 27 September 13
  • 15. Get Creative Be deep, relevant and meaningful Friday, 27 September 13
  • 16. And Finally Monitor. Measure. Evaluate. Improve. Friday, 27 September 13
  • 17. 2013 Sandi Wassmer www.SandiWassmer.co.uk @SandiWassmer Photo via Flickr. Creator: Jonathan Youngblood Friday, 27 September 13