It's All Content
Content strategy and user
interaction in the digital world
Presentation by Sandi Wassmer
The Digital Pond...
What is Content?
Everything.
That is, anything that conveys information.
• Text
• Images
• Graphics
• Illustrations
• Icon...
Same Content. Many Channels. Different Devices.
• Websites
• Mobile Apps
• Social Media
• Web Apps
• Blogs
• News Feeds
• ...
The Characteristics of Content
Findable, Findable, Findable.
• Meaningful
• Useful
• On Brand
• Memorable
• Usable
• Disco...
ItTakes Discipline
• UX
• Information Architecture
• Graphic Design
• Front End Development
• Front End Design
• Back End ...
Knowledge and Insight
UnderstandYour
Audience
BefriendYour
Brand
Friday, 27 September 13
The Content Lifecycle
• Learn
• Analyse
• Report
• Think
• Plan
• Create
• Distribute
• Manage
• Monitor
• Measure
• Evalu...
Data. Data. Data.
Impeccably Organised
Appropriately Categorised
Well Structured
Safely Stored
Carefully Managed
Friday, 2...
Process and Systems
Content Management
is one thing
Content Management Systems
are another
Friday, 27 September 13
Classification,Taxonomies & Metadata
Classification
Naming and arranging content in categories
Taxonomy
Hierarchical, semant...
The Purpose of Interaction
Aligning brand,
product and users
Friday, 27 September 13
Compete and Compare
What's Out There?
Finding the right resources
Balancing time, energy and productivity
What's the Compe...
Implementation
Editorial Strategy
Planning and implementing content strategy
Editorial Calendar
What, how, why, where & wh...
Information Architecture Matters
Solid information architecture
is the foundation for
happy interactions
Friday, 27 Septem...
Get Creative
Be deep,
relevant and meaningful
Friday, 27 September 13
And Finally
Monitor.
Measure.
Evaluate.
Improve.
Friday, 27 September 13
2013 Sandi Wassmer
www.SandiWassmer.co.uk
@SandiWassmer
Photo via Flickr. Creator: Jonathan Youngblood
Friday, 27 Septembe...
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It's All Content: Content strategy and user interaction in the digital world

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Presentation slides form "It's All Content: Content strategy and user interaction in the digital world" presented at The Digital Pond's User Experience Strategies - The UX Meetup on September 26, 2013 in Farringdon, London, UK.

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It's All Content: Content strategy and user interaction in the digital world

  1. 1. It's All Content Content strategy and user interaction in the digital world Presentation by Sandi Wassmer The Digital Pond Farringdon, London, UK September 26, 2013 WELCOME Friday, 27 September 13
  2. 2. What is Content? Everything. That is, anything that conveys information. • Text • Images • Graphics • Illustrations • Icons • Logos • Buttons • Audio • Video • Metadata • File downloads • Etc Friday, 27 September 13
  3. 3. Same Content. Many Channels. Different Devices. • Websites • Mobile Apps • Social Media • Web Apps • Blogs • News Feeds • Aggregators • Media Sharing • Email Marketing • Online Advertising • iPTV • Gaming Friday, 27 September 13
  4. 4. The Characteristics of Content Findable, Findable, Findable. • Meaningful • Useful • On Brand • Memorable • Usable • Discoverable • On Message • Timely • Accessible • Accurate • Relevant • Responsive • Adaptable Friday, 27 September 13
  5. 5. ItTakes Discipline • UX • Information Architecture • Graphic Design • Front End Development • Front End Design • Back End Development • UI Design • Marketing • Copywriting Friday, 27 September 13
  6. 6. Knowledge and Insight UnderstandYour Audience BefriendYour Brand Friday, 27 September 13
  7. 7. The Content Lifecycle • Learn • Analyse • Report • Think • Plan • Create • Distribute • Manage • Monitor • Measure • Evaluate Friday, 27 September 13
  8. 8. Data. Data. Data. Impeccably Organised Appropriately Categorised Well Structured Safely Stored Carefully Managed Friday, 27 September 13
  9. 9. Process and Systems Content Management is one thing Content Management Systems are another Friday, 27 September 13
  10. 10. Classification,Taxonomies & Metadata Classification Naming and arranging content in categories Taxonomy Hierarchical, semantic and relational system of classifying content Metadata Data about other data Friday, 27 September 13
  11. 11. The Purpose of Interaction Aligning brand, product and users Friday, 27 September 13
  12. 12. Compete and Compare What's Out There? Finding the right resources Balancing time, energy and productivity What's the Competition Doing? Keeping up with the Jones' What's In Here? Making sure you've got what you need Friday, 27 September 13
  13. 13. Implementation Editorial Strategy Planning and implementing content strategy Editorial Calendar What, how, why, where & when Scheduling ....and when Workflow Who does what..... Friday, 27 September 13
  14. 14. Information Architecture Matters Solid information architecture is the foundation for happy interactions Friday, 27 September 13
  15. 15. Get Creative Be deep, relevant and meaningful Friday, 27 September 13
  16. 16. And Finally Monitor. Measure. Evaluate. Improve. Friday, 27 September 13
  17. 17. 2013 Sandi Wassmer www.SandiWassmer.co.uk @SandiWassmer Photo via Flickr. Creator: Jonathan Youngblood Friday, 27 September 13
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