Finance Directors:Ensure You Remain CompetitiveMulti-channel retailers can’t afford to standstill in today’s competitive m...
Finance Directors:Ensure You Remain CompetitiveMulti-channel retailers can’t afford to standstill in today’s competitive m...
1    Know where    you’re going    and how you’re    getting there                     www.sanderson.com
1                  Know where                  you’re going                  and how you’re                  getting there...
2   Understand    your place    in the world                   www.sanderson.com
2   Understand    your place    in the world                   The core of a great business strategy                   is ...
3   Broadcast    your message    loud and clear                     www.sanderson.com
3                  Broadcast                   your message                   loud and clearYour target market needs to kn...
4    Choose the right    infrastructure    for today and    tomorrow                       www.sanderson.com
4                  Choose the right                  infrastructure                  for today and                  tomorr...
To find out more aboutmulti-channel software,                          01 :                                         Surviv...
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Finance Directors - Ensure You Remain Competitive

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Finance Directors - Ensure You Remain Competitive

  1. 1. Finance Directors:Ensure You Remain CompetitiveMulti-channel retailers can’t afford to standstill in today’s competitive marketplace.Here are 4 key steps on the road to keepingyour business at the sharp end.
  2. 2. Finance Directors:Ensure You Remain CompetitiveMulti-channel retailers can’t afford to standstill in today’s competitive marketplace.Here are 4 key steps on the road to keepingyour business at the sharp end.4 key steps to ensuring youremain competitive
  3. 3. 1 Know where you’re going and how you’re getting there www.sanderson.com
  4. 4. 1 Know where you’re going and how you’re getting thereIf your business doesn’t have time to review its strategy,who knows where it will end up?It doesn’t matter if your business strategy is just a few wordsor a few pages, what’s important is that you have one andthat everything your business does is measured against it. www.sanderson.com
  5. 5. 2 Understand your place in the world www.sanderson.com
  6. 6. 2 Understand your place in the world The core of a great business strategy is knowing what you are right now - and what you want to become. Misunderstanding your place in the commercial ecosystem can result in poor decision making based on wrong assumptions. Take stock of where you stand compared to your competitors. Know your strengths and weaknesses. Have a clear grasp of your USP, of what makes you different. www.sanderson.com
  7. 7. 3 Broadcast your message loud and clear www.sanderson.com
  8. 8. 3 Broadcast your message loud and clearYour target market needs to know exactly what it isyou offer them, and why they should buy from you.It’s great that you’ve got a strong business strategyand that you know where you’re going. But themarketplace needs to know too, because they needto see how that fits with their decisions. www.sanderson.com
  9. 9. 4 Choose the right infrastructure for today and tomorrow www.sanderson.com
  10. 10. 4 Choose the right infrastructure for today and tomorrowSelect the people and processes needed to execute yourstrategy.This includes selecting the appropriate multi-channel softwareand systems to support strategic decision-making and efficientday-to-day operations.Don’t allow your business strategy to be undermined by an ITplatform that lacks the capacity to support your ambitions. www.sanderson.com
  11. 11. To find out more aboutmulti-channel software, 01 : Survive 4to e into o2 ng in Survivfalls The Pitfallinofilto 2014:download our eGuide The Pit of M vi s Mo hannel R eta ving into Omni-C Omni-Channel Retail t nifican offers sig sses,Survive into 2014: nel retail busine Omni-chan tomers and n for cus lementatio Omni-channel benefits se common imp its avoided retail offers significant benef as long as the pitfalls arefor customers as long as these comm and businesses, on implementationthe pitfalls of moving into pitfalls are avoide domni-channel retail now! Download Now om derson.c www.san 1 www.sanderson.c om om www.sanderson.com derson.c www.san 1

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