Portfolio Innovation Check (PITCH)
Introduction
Sander Limonard

Agenda
• PITCH methode
• Case: Social TV
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Bron: (Tjan, 2001)
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Brainstorm,
identification of Business plan/
stakeholders, PITCH business case
possible propositions
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PITCH: 5 stappen
• Service concept
• Proposities
• Criteria
• Assessment
• Way forward
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Agenda
• PITCH methode
• Case: Social TV
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Stap 1: service concept
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Stap 2: proposities
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Stap 3: criteria
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Example: details of fit with strategy service provider
To what extent …
• Does this proposition match the envisioned role for service
provider in the value chain?
• Does the proposition match the brand
• Does the service complement the current service portfolio
• Does the service create synergy in the service portfolio?
Score
• 1 point: ‘yes’ to none of the above questions
• 2 point: ‘yes’ to one of the above questions
• 3 point: ‘yes’ to two of the above questions
• 4 points: ‘yes’ to three of the above questions
• 5 points: ‘yes’ to all of the above questions
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Stap 4: assessment
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Stap 5: way forward
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