maakt BattleofConcepts? “ Battle of Concepts is bedacht en opgericht door Joost Dekkers, een 29-jarige bedrijfseconoom uit Utrecht. Een groep informal investors heeft gezorgd voor de financiële middelen en heeft een adviserende rol. Naast vaste kracht Robert Jan Droogleever Fortuyn (25) telt Battle of Concepts zeven regiomanagers. Dit zijn laatstejaars studenten die in hun regio Battle of Concepts promoten. Het beheer en ontwikkeling van de site is uitbesteed aan Digital Architects .”
Emporis , a provider of building data, has run the Emporis Community (a website where members can submit building information) since May 2000. Today, more than 1,000 members contribute building data throughout the world.
Web 2.0 works with the principle of weak cooperation, where a huge amount of individual contributions build solid and structured sources of data. * 39% inactief : geen publieke foto's geen gebruik van de functionaliteiten van Flickr * 23% geen enkele publieke foto opgeladen, wel communicatie-faciliteiten van Flickr. * 19% heeft wel foto's opgeladen, maar participeert verder niet in de Flickr community. * 19% heeft foto's opgeladen en participeert actief in de Flickr community.
Metrics zijn belangrijk, maar het begint met positieve interacties
Mentos and diet coke They estimate the advertising value of this craze has already topped $10 million dollars . Much of this has been driven by eepybird.com. Eepybird’s video, which features 200 liters of Diet Coke and 500 Mentos , has been downloaded over 6 million times. To keep the craze alive, Mentos just announced a contest for the best geyser judged on creativity/uniqueness (50%), execution (25%), and production quality (25%). The winner walks away with 1,000 iTunes and a year’s supply of Mentos. Coke, on the other hand, discounts the free publicity , &quot;we would hope people want to drink [Diet Coke] more than try experiments with it.&quot;
Ray ban never hide campaign A more recent viral video coined &quot;Catch&quot; features a guy catching a pair of Ray-Ban glasses on his face. Despite some pretty hard to believe scenarios. Since it’s launch in May 2007 has had over 3.2 million views plus inspiring a tonne of user-generated content. It was put together by an agency called Cutwater and the creative director goes by the name of Fabio Costa. But...does it makes you want to buy Ray-Bans? Or does it even make you more aware of the brand?
Featuring world famous soccer star Ronaldinho hitting the crossbar no less than four times, without the ball touching the floor. The creative material is from Framfab, in Denmark. The product on display is the Nike R10 football boot. A massive discussion on whether the clip was actually real or computer edited drove millions of interested viewers to the campaign. Framfab won two Gold Lions on the Cannes Lions Festival for the campaign.
Blendtec was a faceless company that manufactured blenders; their consumer grade blenders run around $400. George Wright marketing director was walking around the factory and stumbled upon Blendtec CEO Tom Dickson. Dickson was testing the new bearings in a blender by blending a 2 X4. The company’s employees went on with their work unphased, apparently the practice of “extreme blending” was a regular occurrence there at the factory. George recognized this gem and turned it into the widely acclaimed “Will It Blend” series of videos. He simply unveiled the face that the company had all along. The videos were distributed online and Blentec employees reached out to their personal networks to let them know. Word spread and “ Will It Blend ” became a viral phenomenon, garnering of 100 million views in total. Blendtec’s marketing now serves as a profit center for the company, the videos have made over $50,000 in ad revenue from Revver.
Chrysler SUV Tahoe campaign back fired An online contest to promote Chevy trucks and the TV show &quot;The Apprentice&quot; has instead been used by environmentalists to condemn General Motors for building vehicles they believe contribute to global warming. In just two weeks, more than 21,000 ads have been created. Visitors have emailed them to others 41,000 times. There have been 250,000 unique visitors to the site and over 2.4 million page views. Most significantly, the average visit lasts more than nine minutes, which means that people either have dial-up, are learning about the truck or are playing with the technology.
The video was live for 180 days and received in that time around 9 million views with several accounts. With these numbers, the video can be seen a big viral success. Seeding not according the ethics The big mistake Cardo Systems made with this video, is that it wasn´t seeded according to the WOMMA seeding ethics (.pdf). Cardo Systems did not clearly identify theirselves as the advertiser of the videoclip. Cell Phone Popcorn Video gets banned And that’s why the US advertising watchdog NAD of the Council of Better Business Bureaus issued the video had to be taken offline. The NAD released a statement (.pdf) in which they explained their decision. Since last week the original videos are no longer publicly accessible on YouTube.
Studiedag Commerciele economie Windesheim University of applied sciences School of Business & economics
Pupils to study Twitter and blogs in primary schools shake-up
…” Children to leave primary school familiar with blogging, podcasts, Wikipedia and Twitter as sources of information and forms of communication. They must gain "fluency" in handwriting and keyboard skills, and learn how to use a spellchecker alongside how to spell………
The Guardian , Wednesday 25 March 2009
Hotelschool van Stenden hogeschool eerste met alumni-community
Als eerste hogeschool in Nederland begint Stenden hogeschool met een eigen online community voor alumni (afgestudeerden) van haar opleiding International Hospitality Management (Hoge Hotelschool). Andere opleidingen volgen binnenkort met een eigen community voor hún alumni. Veel hogescholen hebben een eigen website voor hun oud-studenten, maar geen interactieve ontmoetingsplaats. Natuurlijk zitten veel alumni van de Hoge Hotelschool al op sites zoals Hyves of LinkedIn , maar met de nieuwe community vanuit Stenden hogeschool vinden zij een omgeving waar zij onder elkaar zijn én in direct contact met hun vroegere school staan.
Zoekterm “ Social Media ” Google Trends provides insights into broad search patterns. Please keep in mind that several approximations are used when computing these results.
Zoekterm “ Vakantiehuis, vliegreis ” Google Trends provides insights into broad search patterns. Please keep in mind that several approximations are used when computing these results. Vakantiehuis Vliegreis
Wat kan crowd sourcing / social media voor SBE betekenen? Presentatie crowdsourcing 20 minuten In groepen opdracht op het internet zoeken mbv laptop / internet 15 min Presenteren per groep 20 minuten Samenvatting conclusie 10 min
400 Mb secret geological data info on the internet
In March 2000, the "Goldcorp Challenge" was launched with a total of $575,000 in prize money
110 targets on the Red Lake property, 50 percent of which had not been previously identified by the company
Over 80 percent of the new targets yielded substantial quantities of gold
An astounding eight million ounces of gold have been found.
The collaborative process shaved two to three years off the exploration time.
It catapulted his under-performing $ 100 million company into a $9 billion juggernaut
Given the right conditions a crowd is smarter than an individual
Diversity of opinion
(Each person should have private information, even if it is eccentric interpretation of known facts) (People’s opinions are not determined by those around them) (people are able to specialize and draw on local knowledge) (some mechanism exists for turning judgments into a collective decision)
800 submissions/week; 4 new prints/week; 50,000-65,000 shirts sold/month (18 Mio USD sales in 2006, 35% profit margin, less than 20 employees; 2000 $ pay-off per design to designer)
most design contributors (about 68 %) are professional designers
most customers also evaluate (NPD process becomes a relationship marketing tool) (only 3% of customers never evaluated)
low costs for participation, different participation levels
expert evaluation (exploratory) of designs indicates rather limited design space; high similarity of designs (“dominant design” of this community)
Wikipedia Started in 2001 684 million visitors in 2008. 75,000 active contributors 10,000,000 articles 250 languages. Relatively few people actively contribute User Firm No proft Proft No proft Proft
Top 10 virals for 2008 as compiled by GoViral based on compiling numbers of views from Youtube , Dailymotion, Metacafe, Break and Vimeo. Rankings adjusted by taking into account a "people's verdict". 1. Wassup anno 2008 Disclaimer: Budweiser's parent company, Anheuser Busch, which originally licensed the concept for five years from Stone, was not involved in the production of the ad 2. SFW XXX Party Invitation Diesel's naughty montage of 1980s porn films using cartoon animation to cover up explicit scenes, just, for its 30th anniversary 3. Kobe Bryant jumps over an Aston Martin Nike's clever "did he or didn't he" actually clear a car. Probably not, but it got people talking, and watching 4. Extreme Street Football Electronic Arts trickery masterpiece featuring kids with football skills – and parkour and capoeira – using a football like you ain't never seen
5. Take it to the next level Guy Ritchie directs this shot-in-first-person tale of a teen footballer's hardcore ups and downs from being discovered to losing teeth to playing for a national team
6. Tiger Woods 09 – Walk on Water When a fan of EA's golf game pointed out a flaw that Tiger Woods could play a "Jesus Shot" from on water, the game manufacturer's response was this viral featuring the man himself 7. Bean Counter One of those Mac vs PC ads where Apple prods Microsoft over spending loads on advertising Vista when it should be fixing it 8. Samsung Omnia i900 Unboxing Samsung spoof of the tech-fan trend of filming opening the box of a new gadget for the first time 9. Fate – Leave Nothing Emotive Nike fare of lifelong rivalry of two NFL players featuring version of sound track from the Good the Bad and the Ugly
10. Adam and Eve Insurance company ad featuring a gay Adam and frustrated Eve that found life online after being banned from TV
Who has the most popular page on Facebook?. Who’s second? http://adage.com/digital/article?article_id=135238 1 Barack Obama 5,881,499 2 Coca-Cola 3,287,101 3 Nutells 3,052,502 4 Pizza 3,005,922 5 Cristiano Ronaldo 2,730,570 6 kinder surprise 2,581,651 7 Facebook 2,492,881 8 Windows Live Messenger 2,469,402 9 Sid 2,409,639 10 Boo 2,343,221
The Coke page, which totals 3.3 million "fans ," wasn't even created by Coca-Cola, but by a pair of Los Angelenos who just love Coke.
Big viral success. The video was live for 180 days, received around 9 million views with several accounts. Cell Phone Popcorn Video gets banned Seeding not according the ethics, Cardo Systems did not clearly identify theirselves as the advertiser of the videoclip. Pop corn with cell phones http://www.viralblog.com/viral-commercials/cardo-systems-forced-to-remove-popcorn-viral/
Usage of social media concentrates in the high feel / high involvement products
Low Feel – Sensate and pleasurable products Low Think – Practical and functional products Low Involvement High Feel – Products that reflect on you High Think – Considered purchases High Involvement Feel Think SATISFACTION HABITUAL INFORMATIVE AFFECTIVE Social media
Wat kan crowd sourcing / social media voor SBE betekenen? Presentatie crowdsourcing 20 minuten In groepen opdracht op het internet zoeken mbv laptop / internet 15 min Presenteren 20 minuten Samenvatting conclusie 10 min