Collaboration in the Cloud
How cross-boundary collaboration is transforming business
Sander Duivestein en Clemens Reijnen

About the authors

We Live in Special
Times

Water 1768 1793 1829
Steam 1829 1848 1873
Oil 1875 1893 1918
Energy 1908 1929 1974
ICT 1971 2008 ?

…
GDP
ICT
6
Energy
5
Oil
4 2014
Steam
3 1971
Water
2 1908
1 1875
Atoms Bits
1829
1771
Time

This is a once-in-a-
lifetime economic
crisis [...] it's almost
exactly a whole
lifetime between
each of the major
economic difficulties
that we face.

First Global Crisis

not a
Recession
but a
Transition

Collaborate to Survive

It is not the
strongest of the
species that
survives, nor the
most intelligent that
survives. It is the
one that is
MOST ADAPTABLE
TO CHANGE.

1 Crowdsourcing
2 Conversation Society
3 Digital Natives
4 The World is Flat
5 Real Time

Crowdsourcing

Conversation Society

Digital Natives

The World is Flat

487 miljard gigabyte
Source IDC

http://flickr.com/photos/advancetogo/2679705235/sizes/l/
Real Time

…markets are getting
smarter—and getting smarter
faster than most companies…

Social Software to
Collaborate

You are using it already

Collaboration by email..!

Collaboration

Online meetings

Collective Intelligence

Trust - People, Data and Tools

Freedom Rules

Realism

Cloud Computing Provides
the Platform to Collaborate

Its already available…

Cloud Computing is the Next
Step towards the New Nature
of the Firm

New Nature
of the Firm

Value Chain 2.0

Myths

1 The Tool Is All You Need
2 Must Be Invented Here
3 Data Cannot Be Made Secure