Collaboration in the Cloud
How cross-boundary collaboration is transforming business
Sander Duivestein

Times of Opportunity - Survival and Innovation
Importance of Collaboration – New Nature of the Firm
Cloud and Collaboration - Natural Fit

Times of Opportunity

PRESENT
5000 BC

“He who controls the
present, controls the
past. He who controls
the past, controls the
future.” George Orwell | 1984
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http://flickr.com/photos/404notfound/230104131/sizes/o/
Hunter-Gatherer Agri-Cultural Industrial Knowledge
Religion Companies
Kingdom
1800 1960
60.000
2.500.000

http://www.flickr.com/photos/tiffibunny/326365634/
“Every few hundred years in Western history there occurs a
sharp transformation. Within a few short decades, society
rearranges itself; its worldview, its basic values, its social
and political structures, its arts, its key institutions. Fifty
years later there is a new world… We are currently living
through such a transformation”
Peter F. Drucker |Post Capitalist Society

“This is a once-in-a-lifetime
economic crisis [...] If you
stop and think about, 1837,
'73, '29, 2008, it's almost
exactly a whole lifetime
between each of the major
economic difficulties that
we face.”
Steve Balmer
http://www.flickr.com/photos/hotfromsiliconvalley/144937301/sizes/o/

http://flickr.com/photos/24411251@N08/2349566445/sizes/l/
Steam Engine Railway Electricity Petrochemicals Information
Cotton Steel Chemistry Automobiles Technology
1800 1990
1850 1900 1950
2009
Kondratiev Waves

http://flickr.com/photos/advancetogo/2679705235/sizes/l/
“We might already be beyond the age of speed, by
moving into the age of real-time”
Ivan Illich
“From atoms to bits”

“It is not a recession,
but a transition.”
Barack Obama
http://www.flickr.com/photos/hankins/2258173405/sizes/o/in/photostream/

New Nature of the Firm

“It is not the strongest of the species that survives, nor the
most intelligent that survives. It is the one that is most
adaptable to change.”
Charles Darwin

http://www.flickr.com/photos/agelakis/865975463/sizes/o/
“Networking has
been a key to
evolution since this
universe first flared
into existence.”
Howard Bloom | Global Brain

Changing Shape of Society

http://www.flickr.com/photos/statico/178870380
New Nature of the Firm

Value Chain 2.0

Cloud and Collaboration

are conversations”
“Markets
Cluetrain Manifest

“Classic economic theory, based as it is on an inadequate
theory of human motivation, could be revolutionized by
accepting the reality of higher human needs,
including the impulse to self actualization and
the love for the highest values.”
Abraham Maslow

“Crowdsourcing becomes key”

“I think when people talk about cloud computing they're
talking about taking some stuff, putting it outside the
firewall, and perhaps putting it on servers that are also
shared--or storage systems--that are also shared, perhaps
with other companies that they know nothing about.”
Steve Balmer

“Free is the new business model”
Chris Anderson

http://www.flickr.com/photos/szczur/54101979/sizes/l/
Times of Opportunity - Survival and Innovation
Importance of Collaboration – New Nature of the Firm
Cloud and Collaboration - Natural Fit

“The purpose is to bring
about a higher level of
consciousness about
our planet and the
imminent danger and
opportunity we face
because of the radical
transformation in the
relationship between
human beings and the
Earth.”
Al Gore
http://flickr.com/photos/ 12481400@N00/1442893185

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Collaboration in the Cloud
How cross-boundary collaboration is transforming business

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