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Sander arts esc brasil_key note_final


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Atmel corporation has powered the Maker Movement for many years. Atmel's microcontrollers are at the heart of the Arduino boards that are used by many engineers, makers, hobyists and students …

Atmel corporation has powered the Maker Movement for many years. Atmel's microcontrollers are at the heart of the Arduino boards that are used by many engineers, makers, hobyists and students globally. This talk, held at ESC Brasil in Sao Paulo zooms in on Atmel, Makers, Arduino, Itcovers the eco system and level of engagement through communities and social media and how makers are changing the world and enable unlimited possibilities in many segments, incl IoT.

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  • 1. © 2014 Atmel Corporation1 Atmel And The Maker Movement Sander Arts VP, Marketing Atmel Corporation August 26, 2014 ESC Brasil, Sao Paulo 8/27/2014
  • 2. 2 © 2014 Atmel Corporation Thanks for having me !
  • 3. 3 © 2014 Atmel Corporation Who is this guy ?
  • 4. 4 © 2014 Atmel Corporation Who is Atmel?
  • 5. Atmel Corporation • Founded in 1984 • 2013 Revenue: $ 1.4B • Over two Decades of Microcontroller Innovation & Leadership • ~5,000 Employees • Blue Chip Customer Base • Headquarters: San Jose, CA
  • 6. Outstanding Microcontroller Performance • World’s most popular 8-bit & 32-bit architectures, AVR & Atmel | SMART™ • Easy to use, very accessible • Leading Supplier of 8-bit Microcontrollers • One of industry’s leading 8-bit Supplier • Growth driven by proprietary Atmel AVR architecture • Fast Growing Major 32-bit Microcontroller Supplier • >36% CAGR 2009-2013 • Market Leader in High-Growth Touch Sensing Solutions • Advanced and innovative ecosystem
  • 7. 7 © 2014 Atmel Corporation Atmel Has Strong MCU Awareness Q: Please select the processor vendors you are familiar with? 52% 51% 50% 48% 42% 33% 33% 31% 30% 28% 28% 24% 50% 44% 50% 47% 43% 34% 26% 29% 26% 26% 27% 23% TI Atmel Freescale Microchip Intel ST Altera AMD Xilinx Analog Devices NXP Renesas 2013 (N = 1,912) 2012 (N = 1,555) Source: UBM 2013
  • 8. 9 © 2014 Atmel Corporation The Enabler of the Arduino
  • 9. 10 © 2014 Atmel Corporation Atmel loves Arduino; just like you do…
  • 10. 11 © 2014 Atmel Corporation At the heart of the heart of the Maker Community
  • 11. 12 © 2014 Atmel Corporation Now available with a 32 bit Atmel | SMART MCU
  • 12. 13 © 2014 Atmel Corporation Atmel powers 90+% of all 3D printers… Facilitates Makers: • Rapid prototyping • Reduced costs • Accelerated time to market
  • 13. 14 © 2014 Atmel Corporation The Economist: “The Third Industrial Revolution”
  • 14. 15 © 2014 Atmel Corporation …and it creates new disruptive new products, new markets, industries, more business for Atmel…
  • 15. 16 © 2014 Atmel Corporation Atmel powered! PancakeBot Dancing Water Fountain 3D printing and micro- manufacturing with Robox Open Garden Hardware @ MakerFaire Bay Area 2014 MakeSmith CNC Crowd sourced gaming; balloon pop
  • 16. 17 © 2014 Atmel Corporation 3D-Printing Projects Powered by Atmel
  • 17. 18 © 2014 Atmel Corporation Arduino democratizes technology…to a ‘kid’ level
  • 18. 19 © 2014 Atmel Corporation Result that come back when searching for ‘Arduino’ on Kickstarter
  • 19. 20 © 2014 Atmel Corporation “There were over 160 AVR based [read: Atmel] Projects on Kickstarter of which 103 successful, collecting 7 M USD in funding" Did you know that ? Quote from CEO of Kickstarter That's a potential of 103 companies founded on Atmel
  • 20. 21 © 2014 Atmel Corporation Maker Communities Around the World Over 1,000 maker communities around the world
  • 21. 22 © 2014 Atmel Corporation Few Brazilian examples
  • 22. More….
  • 23. 24 © 2014 Atmel Corporation Can this be done? picoPower AVR Architecture, Event System Wide Flash Range, Up to 384kB Highly Integrated Devices QTouch Library Of Course! AVR Software Framework App Notes Reference Designs ATXMEGA32A4 ATXMEGA32C4 ATXMEGA32D4 ATXMEGA64A3 ATXMEGA64D3 ATXMEGA128A3 ATXMEGA128D3 ATXMEGA192D3 ATXMEGA256A3 ATXMEGA256A3B ATXMEGA256D3 32kB 64kB 128kB 192kB 256kB 384kB AVR XMEGA Portfolio Details ATXMEGA192A3
  • 24. 26 © 2014 Atmel Corporation • Hosts open source projects, and provides many collaboration tools • Project and content open to community • Project owners have complete control over their project, members, and tools. • Easy access, easy to collaborate • Atmel Studio extension available in Atmel Gallery • Atmel Spaces Enabling Open Source Community Development
  • 25. 27 © 2014 Atmel Corporation Dedicated YouTube and YouKu Channels with Lots of Technical Content and lessons on Arduino • 12+ AtmelEdge videos on MCUs, MPUs, Studio 6 and eval kits • Close to 40,000 views
  • 26. 28 © 2014 Atmel Corporation AVR Hero Design Contest…
  • 27. 29 © 2014 Atmel Corporation AVRs are creating new heroes!
  • 28. 30 © 2014 Atmel Corporation All tools and sources for you to use! Atmel Gallery App Store 50,000 Users 200,000 Downloads First Embedded Developer App Store Atmel Studio Development Platform 65,000 Active Developers 2,000 Embedded SW Apps High Customer Satisfaction Rating 1,200,000 Development Boards 175,000 Forum Members Platform of Maker community Dedicated community in China with 20K members and ~50K posts Arduino Partnership AVR Freaks Community 200,000 Members Very Large Vendor Specific User Community Strong Tools & SW Partnerships Atmel MCU + Tools Ecosystem = Fastest Product Development
  • 29. 31 © 2014 Atmel Corporation Social Media Reach YouTube 1.6M Views 5.2K+ Subscribers Facebook 221.5K+ Likes 95.6K+ Monthly Clicks 1M+ Monthly Reach 2M+ Monthly Impressions 20.8K+ Followers Twitter LinkedIn 21.9K+ Followers Google+ 3.3M+ Views • Ranked top 5 social semiconductor company in September 2013 • #1 most-viewed partner in ARM’s Connected Community • Social influence score among the highest in the industry Blog Accolades Growing Network of Partners & Media Pinterest 1.2K+ Followers 871K+ Views 78K+ Monthly Views Growing Network of Influencers
  • 30. 32 © 2014 Atmel Corporation
  • 31. 34 © 2014 Atmel Corporation
  • 32. 35 © 2014 Atmel Corporation
  • 33. 36 © 2014 Atmel Corporation
  • 34. 37 © 2014 Atmel Corporation The Internet of Things (IoT) “During 2008, the number of things Connected to the Internet exceeded the Number of people on earth” Source: Cisco July 2011 “By 2020, there will be 30 billion connected devices” Source: ABI Research May 2013 “By 2018, 50% of the internet of things solutions will be provided by startups which are less than 3 years old. We can estimate what the internet of things will be like now. But we know that most of the things that will exist in 2018 we can’t even conceive of because they haven’t been invented yet.” Source: Gartner
  • 35. • …AVR & ARM 8-bit & 32-bit architectures. One of the: • …world’s broadest • …world’s most popular • …easiest to use • …a very strong brand in the market • …the hearts and minds of the Arduino community • …many, easy to use examples • …one of the world’s largest eco systems • …one of the largest independent communities • …a very large, global social footprint • …the connectivity pieces, touch, and low power to win in IoT • …the right company culture that embraces Makers globally In summary: Atmel has… The right ingredients to enable you to be successful!
  • 36. 39 © 2014 Atmel Corporation In closing…we are the Maker enablers, but the power is with you…
  • 37. 40 © 2014 Atmel Corporation •Twitter: @sander1arts •Phone: +1 4088399780 •Email: •Am on LinkedIn, Facebook etc…. How to get in touch…
  • 38. © 2014 Atmel Corporation Atmel®, Atmel logo and combinations thereof, Enabling Unlimited Possibilities®, and others are registered trademarks or trademarks of Atmel Corporation or its subsidiaries. Other terms and product names may be trademarks of others. Disclaimer: The information in this document is provided in connection with Atmel products. No license, express or implied, by estoppel or otherwise, to any intellectual property right is granted by this document or in connection with the sale of Atmel products. EXCEPT AS SET FORTH IN THE ATMEL TERMS AND CONDITIONS OF SALES LOCATED ON THE ATMEL WEBSITE, ATMEL ASSUMES NO LIABILITY WHATSOEVER AND DISCLAIMS ANY EXPRESS, IMPLIED OR STATUTORY WARRANTY RELATING TO ITS PRODUCTS INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. IN NO EVENT SHALL ATMEL BE LIABLE FOR ANY DIRECT, INDIRECT, CONSEQUENTIAL, PUNITIVE, SPECIAL OR INCIDENTAL DAMAGES (INCLUDING, WITHOUT LIMITATION, DAMAGES FOR LOSS AND PROFITS, BUSINESS INTERRUPTION, OR LOSS OF INFORMATION) ARISING OUT OF THE USE OR INABILITY TO USE THIS DOCUMENT, EVEN IF ATMEL HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. Atmel makes no representations or warranties with respect to the accuracy or completeness of the contents of this document and reserves the right to make changes to specifications and products descriptions at any time without notice. Atmel does not make any commitment to update the information contained herein. Unless specifically provided otherwise, Atmel products are not suitable for, and shall not be used in, automotive applications. Atmel products are not intended, authorized, or warranted for use as components in applications intended to support or sustain life. © 2014 Atmel Corporation41