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internet users in world and in India importance of website for any business

internet users in world and in India importance of website for any business

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Oedipus Presentation Transcript

  • 1. Digital Strategy www.campusheight.com 392/18, Hira Nagar, Khandsa Road – Gurgaon (HR) Ph. 8447166114, 9654065249, 8587894247 Oedipus Services Pvt. Ltd. , Gurgaon, www.campusheight.com
  • 2. Selling a Product or Service Oedipus Services Pvt. Ltd. , Gurgaon, www.campusheight.com
  • 3. More than 50% mobile users use internet on their phones MUMBAI: Fuelled by the increasing penetration of smartphones and a whole host of mobile-only content to go with it, the Indian mobile advertising market is estimated to reach Rs 2,800 crore by 2016 from a mere Rs 180 crore that it is worth today. What is significant is that India could currently have as much as 50% or more Oedipus mobile-onlyServices Pvt. Ltd. users — possibly the highest worldwide compared to 20-25 % across developed countries internet , Gurgaon, www.campusheight.com — according to a report from Mumbai-based financial advisory firm Avendus Capital.
  • 4. More than 50% mobile users use internet on their phones Your Logo
  • 5. - - Broadband and mobile internet have fueled the growth of Internet in the country. - Age Group India has the 2nd largest internet users base in Asia and 5th largest in the world The demographics of people using internet in the country is skewed towards an age group of 15 to 34 2% 6% 17% 34% 15-24 25-34 35-44 41% 45-54 55+ Oedipus Services Pvt. Ltd. , Gurgaon, www.campusheight.com Source: Comscore July 2011
  • 6. Tablet marketplace – A massive new channel Mobile In India 868MN mobile subscribers with 130% urban teledensity 275MN mobile internet subscribers and 147Mn active Exponential growth of Smartphones & Tablets Present 3G user base - 10Mn Tablet ownership likelihood 30% searches on Google India happens on Mobile. Over Oedipus Services Pvt. Ltd. , Gurgaon, www.campusheight.com iPAD Galaxy Tab Dell Streak Playbook
  • 7. Social Media In India Reach – 52.3% UV – 23 mn. Reach – 42% UV – 19 mn. Total Unique % Reach Visitors (000) Tota l I nte rne t 45,476 100.0 GOOGLE.CO.I N 40,911 90.0 FACEBOOK.COM 36,668 80.6 YAHOO.CO.I N 32,433 71.3 YOUTUBE.COM 23,790 52.3 BLOGGER.COM 19,140 42.1 WI KI PEDI A.ORG 16,106 35.4 REDI FF.COM 14,800 32.5 I NDI ATI MES.COM 11,296 24.8 I N.COM 10,189 22.4 Oedipus Services ORKUT.COM Pvt. Ltd. , Gurgaon, www.campusheight.com 9,624 21.2 Media Source: Comscore Sep, 2011 - 5 out of the top 10 sites in India are social sites. - Facebook clocks more than 36 MM . - Average time spent on YouTube is 20 mins which is more than the avg. time spent on TV channels in India
  • 8. Digital Dashboard Digital for Education sector Crafting the right digital media mix Oedipus Services Pvt. Ltd. , Gurgaon, www.campusheight.com
  • 9. Digital Dashboard – Advertising Spends Online Display Ads - 2010 - 2011 - Text Ads – 2010 - 2011 Total Display advertising market of India estimated to be Rs 534 crores or Rs 5.43 billion in year 2010-11. Total Text advertising market of India estimated to be Rs 459 crores or Rs 4.59 billion in year 2010-11. Education Spends estimated to be 7%. Of total Display and 4% of total Search in YR 10-11 Oedipus Services Pvt. Ltd. , Gurgaon, www.campusheight.com
  • 10. Education – Category Spends Education Spends for the year 2011 is estimated at INR 53 crores . Oedipus Services Pvt. Ltd. , Gurgaon, www.campusheight.com Source - IAMAI
  • 11. Education – Category Spends Total Spends Amity University IIPM Niit Ltd 26% Sharda University 27% Manipal University Sri Balaji Society 2% CFA Institute 2% 9% 3% Chartered Institute of Management Accountants (CIMA) 3% Symbiosis International 4% 8% 8% 8% Lovely Professional University Others •Amity, IIPM and NIIT contribute to almost 44% of the Education spends online. Source - Vizisense Oedipus Services Pvt. Ltd. , Gurgaon, www.campusheight.com
  • 12. Digital Dashboard Digital for Finance & Insurance sector Crafting the right digital media mix Oedipus Services Pvt. Ltd. , Gurgaon, www.campusheight.com
  • 13. The role of digital to any brand can be summed up under three broad pillars 1 A Media Vehicle 2 A Social & Engaging Platform 3 Awareness A Lead Generation Channel Consideration Online Channel Management Action Driving Leads & Sales Display advertising online & Mobile Cross sell, upsell & Loyalty Programs By creating great content and engaging in conversations Oedipus Services Pvt. Ltd. , Gurgaon, www.campusheight.com
  • 14. The role of digital to any brand can be summed up under three broad pillars 1 A PAID MEDIA Media Vehicle 2 A Social & Engaging EARNED MEDIA Platform 3 Awareness A Lead Generation OWNED MEDIA Channel Consideration Online Channel OWNED MEDIA Management Action Driving Leads & Sales Display advertising online & Mobile Cross sell, upsell & Loyalty Programs By creating great content and engaging in conversations Oedipus Services Pvt. Ltd. , Gurgaon, www.campusheight.com
  • 15. 1. Paid Media – Display and Search Reach Builders Online Reach Builders Mobile Affinity Sites As per campaign offers EDM (External & Internal) SMS (External & Internal) Online & Mobile Ad networks – CPC Oedipus Services Pvt. Ltd. , Gurgaon, www.campusheight.com Long-term initiative optimized by third-party tags
  • 16. Our approach to SEM Always be present among the prequalified searcher • Built 100% SOV on brand & product related search terms apart from the tactical campaigns Extend reach and impact based on the type of education courses provided. • Entertainment, News, Sports and others website to tap within networks only with banners ads on CPC model Integrating search with Social • Search optimisation across social sites •Creating content in the form of videos, images, widgets etc which can grow organic •Adding all local details on Google Maps To focus on education / management related keywords Oedipus Services Pvt. Ltd. , Gurgaon, www.campusheight.com
  • 17. 2. Earned Media Create content which will help spark conversations ○ ATL & Digital campaigns spark conversations online ○ Some of these conversations could be negative Listening & Engaging In Conversations Campaign ○ Addressing these negative conversations become critical Campaign Campaign Oedipus Services Pvt. Ltd. , Gurgaon, www.campusheight.com
  • 18. www.campusheight.com (: +91(0) 8447166114, 9654065249, 8587894247 Oedipus Services Pvt. Ltd. , Gurgaon, www.campusheight.com