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Better place class presentation
 

Better place class presentation

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    Better place class presentation Better place class presentation Presentation Transcript

    • McCarthy Shi Shilawat
    •  1900 – electric vehicles dominated the market
    •  1900 – electric vehicles dominated the market 1910’s-1980’s – electric vehicles disappear
    •  1900 – electric vehicles dominated the market 1910’s-1980’s – electric vehicles disappear 1990’s – increased environmental regulation; Prius hybrid
    •  1900 – electric vehicles dominated the market 1910’s-1980’s – electric vehicles disappear 1990’s – increased environmental regulation; Prius hybrid 2000 and beyond - ?
    •  Founded in 2007 by CEO Shai Agassi Agassi Resume ◦ Software entrepreneur ◦ Founded TopTier Software (1992) in Israel  TopTier acquired by SAP (2001) ◦ Resigned as SAP President of the Products and Technology Group (2007) “How do you plan to make the world a better place by 2020?”
    •  Constraints for electric vehicles (EVs) ◦ High vehicle costs ◦ Inconvenience ◦ Limited traveling distances New Mindset: Lease batteries Business Model: Develop infrastructure ◦ Auto manufacturer ◦ Battery manufacturers ◦ Electric utilities
    • Charging stations
    • Swapping Stationshttp://www.betterplace.com/the-solution-switch-stations
    •  Israel, Denmark and Australia are leading the way in deployment. Characteristic of Israel and Denmark ◦ Highest gasoline prices in the world ◦ Majority of population live in major cities ◦ Have invested heavily in renewable energy Japan, US and Canada still developing.
    • Fuel Cell Vehicles HybridsMercedes-Benz F- Cell Prius and othersHonda FCX Clarity EVs Audi e-tron etc.
    •  Fuel cell issues: ◦ How to supply and store hydrogen ◦ Unproven reliability and durability ◦ Power output ◦ Cost efficiency ◦ Ability for manufacturers to mass-produce EV technical issues ◦ Long charge times ◦ Limited driving ranges ◦ Improper electrical infrastructure to support an EV network ◦ Expensive permanent batteries Hybrids do not have any current challenges
    • Honda InsightToyota PriusHonda CivicFord EscapeHonda AccordLexus RX400hToyota HighlanderMercury MarinerLexus GS 450hToyota CamryNissan AltimaSaturn VueLexus LS600hLSaturn AuraChevy Tahoe
    •  Need to build support infrastructure Stay ahead of alternative technologies ◦ Quick charge battery – Nissan Leaf – 30 mins Get support from local governments Need to stay cost efficient Build more partnerships similar to Renault- Nissan Get partners to adopt the business model On verge of mass deployment and jury is till out on this one