Better place class presentationPresentation Transcript
McCarthy Shi Shilawat
1900 – electric vehicles dominated the market
1900 – electric vehicles dominated the market 1910’s-1980’s – electric vehicles disappear
1900 – electric vehicles dominated the market 1910’s-1980’s – electric vehicles disappear 1990’s – increased environmental regulation; Prius hybrid
1900 – electric vehicles dominated the market 1910’s-1980’s – electric vehicles disappear 1990’s – increased environmental regulation; Prius hybrid 2000 and beyond - ?
Founded in 2007 by CEO Shai Agassi Agassi Resume ◦ Software entrepreneur ◦ Founded TopTier Software (1992) in Israel TopTier acquired by SAP (2001) ◦ Resigned as SAP President of the Products and Technology Group (2007) “How do you plan to make the world a better place by 2020?”
Constraints for electric vehicles (EVs) ◦ High vehicle costs ◦ Inconvenience ◦ Limited traveling distances New Mindset: Lease batteries Business Model: Develop infrastructure ◦ Auto manufacturer ◦ Battery manufacturers ◦ Electric utilities
Israel, Denmark and Australia are leading the way in deployment. Characteristic of Israel and Denmark ◦ Highest gasoline prices in the world ◦ Majority of population live in major cities ◦ Have invested heavily in renewable energy Japan, US and Canada still developing.
Fuel Cell Vehicles HybridsMercedes-Benz F- Cell Prius and othersHonda FCX Clarity EVs Audi e-tron etc.
Fuel cell issues: ◦ How to supply and store hydrogen ◦ Unproven reliability and durability ◦ Power output ◦ Cost efficiency ◦ Ability for manufacturers to mass-produce EV technical issues ◦ Long charge times ◦ Limited driving ranges ◦ Improper electrical infrastructure to support an EV network ◦ Expensive permanent batteries Hybrids do not have any current challenges
Need to build support infrastructure Stay ahead of alternative technologies ◦ Quick charge battery – Nissan Leaf – 30 mins Get support from local governments Need to stay cost efficient Build more partnerships similar to Renault- Nissan Get partners to adopt the business model On verge of mass deployment and jury is till out on this one