New pharma product development case study

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Business Plan presentation for
New Pharmaceutical OTC product development , case study OTC product, business plan OTC product

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New pharma product development case study

  1. 1. New Product Development Market Research • Market Research For New OTC product noted suspicion of an eating disorder • OTC product for stomach problem like digestion, gas, and constipation • Competitors Analysis • SWOT analysis • Business Plan including Market targeting • Market size estimate, break even analysis • Entry To new market and finance structure By: SANDEEP SHAMRA
  2. 2. The Product • were 14 encounters for 7 people that noted suspicion of an eating disorder • OTC product : for stomach problem like digestion, gas, and constipation • Need
  3. 3. Extended reach of formulation constipation during pregnancy. constipation to baby age group 0-5, 5-10, 10-15 each one has different requirements. constipation for developing countries with less cost product being focus. constipation pain. constipation causes. (special conditions) banana constipation etc. constipation immediate relief. Gastric Ulser Gastric Bypass surgery. Gastric Bands Digestive engymes.
  4. 4. Trend interest in Laxative Product
  5. 5. SWOT Strength : interest of constipation related product is far exceed others. Market of untapped 3.2 billion dollars. Weakness: Laxative product compete with Obesity product.(its strength also: two market segment with 1 product). Need to reach customer directly. Opportunities: 3.2 billion dollars untapped. Also can sell in anti- obessity product
  6. 6. SWOT Threat: substitute products from FMCG majors like fiber biscuits. OTC sales have declined. Potential to reduce healthcare cost for general public as OTC are cheap as not doctor visit fees. Many Government have agenda to increase offtake of OTC product in recession.
  7. 7. Reduce Doc fees in recession
  8. 8. 2nd to best Selling OTC product
  9. 9. Marketing Strategy Awareness Campaign long term harmful effects of constipation. Tie up with big firms like Pfizer with extensive marketing network worldwide USP Constipation+ gastric + digestion in single product Target people with sitting job Display boards, TV advertisement in dance shows.
  10. 10. Sales Strategy Directly ( tents and awareness camps) Retail (display board at retail store) Distributor Network ( Country , region and district). Sales head - OTC product create sales team. Website: (awareness constipation website) Revenue Sharing Partners
  11. 11. Pricing And Advertising Premium price due to differentiation (Constipation +digestion +gastric) Advertising and Promotion Place: TV, news, Railway station, Mall, office canteen. Time: office return time, office going breakfast time Website and internet marketing for awareness.
  12. 12. Research and Development constipation during pregnancy. constipation to baby age. constipation for developing countries with less cost product being focus. constipation pain. constipation causes. (special conditions) banana constipation etc. constipation immediate relief. Gastric Ulser Gastric Bypass surgery. Gastric Bands
  13. 13. More details visit: http://sandyclassic.wordpress.com http://businessstrategyview.wordpress.co m/ http://productmanagementview.wordpres s.com http://theeconomicside.wordpress.com http://businessintelligencetechnologytren d.wordpress.com/

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