Crowdsourcing &  CrowdfundingAnastasia ValentineCEO – Sandbox PMHashtags -#AHALIVE #CROWDSOURCING #CROWDFUNDINGFollow - @A...
About  Sandbox PM, an idea to launch company provides all sizes of  organizations with support and services from idea thro...
Everyone in this room               is an expertCopyright ©2011 Sandbox PM. Reproduction in whole or part not permitted wi...
The Wisdom of the Crowd                @ AHALIVE Business Strategy Story Telling       PRBroadcasting Accounting & Taxes E...
EXPERIMENTCopyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
EXPERIMENT   Who has a burning business question?   Someone Tweet it, Post it, Share it!   How many in this room have a...
What is “Crowdsourcing”?Crowdsourcing is the act of sourcing tasks traditionally performed by specific individuals to an u...
What is “Crowdsourcing”?Crowdsourcing is the act of sourcing tasks traditionally performed by specific individuals to an u...
Attraction             Crowdsourcing is pretty lonely and rather               ineffective if you don’t have a crowd.   B...
WHAT DO YOU WANT? Feedback Signups / Attendees / Followers Funding Awareness   How will you measure your success?    ...
WHO DO YOU WANT?                                                                   Internal Crowd                         ...
WE WANT YOU!        To achieve high quality crowdsourcing results, get                to know & target your ideal crowd.Co...
Make your Crowd                               “WORK” for you!Copyright ©2011 ANVIVA International Inc. Distribution and re...
Mobilize your crowd to:     Spread the word     Signup     Attend     Get feedback     Engage in conversation     En...
Engage the Crowd!     The crowd has absolutely NO obligation to interact     to. You must make them WANT interact with you...
Engaging your Crowdaka the “Circle of Trust”       People who like you, will listen to you. People who              trust ...
Be Prepared to                       Lose ControlCopyright ©2011 Sandbox PM. Reproduction in whole or part not permitted w...
CROWD CONTROLNOISECONSTRUCTIVE ENGAGEMENTOUTLIERS Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted ...
Crowd Control          To optimize your crowdsourcing experience &        investment focus on the things you CAN control, ...
Let’s talk about                           CA$H!Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted wi...
How could your business       benefit from funding?Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted...
Who needs Wants Biz Funding?   Startup Costs   R&D for product development   Hiring top talent   Web/Graphic Design  ...
Other Peoples Money (OTM)Your Money
What is “CrowdFunding”?Crowdsourcing - The collective  cooperation, attention and trust  by people who network and pool  t...
What is “CrowdFunding”?Crowdsourcing - The collective  cooperation, attention and trust  by people who network and pool  t...
Jessica Swift                                  Patterned Rain Boots                                                      ...
Crowdfunding with Jessica SwiftPatterned Rain BootsCopyright ©2011 Sandbox PM. Reproduction in whole or part not permitted...
A note from Jessica…FEEL THE FEAR AND DO IT ANYWAY. “Imagine if I hadn’t pushed that button,  and I’d decided that $18,00...
Jessica’s boots are now in    production & available for            pre-order!                     YOU GO GIRL!Copyright ©...
How can you Crowdfund?   Grass roots    ◦ Paypal Donate, Other fund transfers   Ideavibes    ◦ http://www.sandboxpm.com/...
FREE TRIAL of IDEAVIBES   Ideavibes – Crowd Engagement Platform    ◦   45 Day Trial    ◦   1 Campaign    ◦   Social media...
10 Day Product Launch Strategy   Free @ www.sandboxpm.com    ◦   Target your ideal customer    ◦   Develop marketing mess...
Visit us @ - www.sandboxpm.com                   Follow us @sandboxpm & @avv                   Email us @ info@sandboxpm.c...
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Crowdsourcing and crowdfunding entrepreneur edition

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Anastasia Valentine is the CEO of Sandbox PM, An Idea to Launch Company, a Business Strategist, Speaker, Author and Positive Instigator. She has 20 years of experience working with all sizes of companies where she has led high performing teams to define, build and launch award winning, multi-million dollar products. Through Sandbox PM Anastasia and her talented team work with entrepreneurs, small, medium and enterprise class companies to bring their ideas through to launch. Anastasia also works 1:1 with entrepreneurs, small business owners deliver business strategies that achieve game changing results.
She is passionate about using Crowdsourcing techniques that engage prospects and customers, validate, fund and get feedback on products and services. She has implemented crowdsourcing strategies to leverage the wisdom of internal and external crowds for all sizes of companies and will be sharing techniques on engaging your crowd to serve your business requirements in this fun, interactive and informative Crowdsourcing and Crowdfunding for Entrepreneurs session!

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  • Targeting is key, but don’t target to narrowly so that your crowd is not large enough to render results!
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  • Transcript of "Crowdsourcing and crowdfunding entrepreneur edition"

    1. 1. Crowdsourcing & CrowdfundingAnastasia ValentineCEO – Sandbox PMHashtags -#AHALIVE #CROWDSOURCING #CROWDFUNDINGFollow - @AVV @SANDBOXPM
    2. 2. About Sandbox PM, an idea to launch company provides all sizes of organizations with support and services from idea through to launch. Taking the role of your extended team, Sandbox PM will play a hands on role in your success in introducing your company, products and services to the market. Anastasia Valentine is a CEO, Coach, Speaker, Author and Positive Instigator. She has 20 years experience working with all sizes of companies where she has led high performing teams to define, build and launch award winning products.
    3. 3. Everyone in this room is an expertCopyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
    4. 4. The Wisdom of the Crowd @ AHALIVE Business Strategy Story Telling PRBroadcasting Accounting & Taxes Etiquette O i ne M ket i ng The Art of the Pitch nl ar Crowdsourcing Blogging Marketing Innovation Social Media VideographyReal Estate Networking Ideation Image Crowdfunding Branding Community Building Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
    5. 5. EXPERIMENTCopyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
    6. 6. EXPERIMENT Who has a burning business question? Someone Tweet it, Post it, Share it! How many in this room have an answer and can provide insight on that topic? Anyone receive a response via Social Media?
    7. 7. What is “Crowdsourcing”?Crowdsourcing is the act of sourcing tasks traditionally performed by specific individuals to an undefined large group of people or community (crowd) through an open call.- Source: Wikipedia
    8. 8. What is “Crowdsourcing”?Crowdsourcing is the act of sourcing tasks traditionally performed by specific individuals to an undefined large a targeted group of people or community (crowd) through an open call to action.- Source: Wikipedia & AnastasiaCopyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
    9. 9. Attraction Crowdsourcing is pretty lonely and rather ineffective if you don’t have a crowd. Before you begin you need to know a few things: ◦ What do you want? ◦ Who do you want? ◦ What do you want them to do? ◦ How do you want them to do it? ◦ How will you measure success?Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
    10. 10. WHAT DO YOU WANT? Feedback Signups / Attendees / Followers Funding Awareness How will you measure your success? ◦ X number of pieces of meaningful feedback ◦ X amount of followers, fans, attendees, signups ◦ X amount of dollars ◦ X number of influencers/ambassadorsCopyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
    11. 11. WHO DO YOU WANT? Internal Crowd - Employees / Investors - Mentors / Advisors Closed Crowd - Partners - Vetted Participants - External Stakeholders External Crowd - Targeted Public ParticipantsCopyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
    12. 12. WE WANT YOU! To achieve high quality crowdsourcing results, get to know & target your ideal crowd.Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
    13. 13. Make your Crowd “WORK” for you!Copyright ©2011 ANVIVA International Inc. Distribution and reproduction in whole or part not permitted without written consent.
    14. 14. Mobilize your crowd to: Spread the word Signup Attend Get feedback Engage in conversation Endorse your cause Give / Donate / Invest Participate Be very specific with your ask ◦ What specifically do you need them to do? ◦ What timeframe do you need it in? ◦ What time investment is required? Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
    15. 15. Engage the Crowd! The crowd has absolutely NO obligation to interact to. You must make them WANT interact with you. Incentives – Recognition - RewardsCopyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
    16. 16. Engaging your Crowdaka the “Circle of Trust” People who like you, will listen to you. People who trust you will do business with you. Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
    17. 17. Be Prepared to Lose ControlCopyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
    18. 18. CROWD CONTROLNOISECONSTRUCTIVE ENGAGEMENTOUTLIERS Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
    19. 19. Crowd Control To optimize your crowdsourcing experience & investment focus on the things you CAN control, not what is out of your control Target the right crowd Be accessible Be reliable Be accurate Behave appropriately Respond in a timely manner Don’t overwhelm with volumeCopyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
    20. 20. Let’s talk about CA$H!Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
    21. 21. How could your business benefit from funding?Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
    22. 22. Who needs Wants Biz Funding? Startup Costs R&D for product development Hiring top talent Web/Graphic Design Equipment Manufacturing Marketing Operational Costs Special projects TrainingCopyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
    23. 23. Other Peoples Money (OTM)Your Money
    24. 24. What is “CrowdFunding”?Crowdsourcing - The collective cooperation, attention and trust by people who network and pool their money to support efforts initiated by other people or organizations.- Source: WikipediaCopyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
    25. 25. What is “CrowdFunding”?Crowdsourcing - The collective cooperation, attention and trust by people who network and pool their money to support efforts initiated by of other people, causes or organizations for a return or personal fulfillment.- Source: Anastasia & WikipediaCopyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
    26. 26. Jessica Swift Patterned Rain Boots  Funding Purpose ◦ Manufacturing costs  Required Investment ◦ $18,000.00  Investment Levels– ◦ $1-5000.00  Return ◦ Postcard to a VIP package including 6 pairs of boots, custom painting, framed prints + more!Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
    27. 27. Crowdfunding with Jessica SwiftPatterned Rain BootsCopyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
    28. 28. A note from Jessica…FEEL THE FEAR AND DO IT ANYWAY. “Imagine if I hadn’t pushed that button, and I’d decided that $18,000 was just too much money, and that I shouldn’t even try. Imagine how often this happens in people’s lives– it’s so sad! Don’t be one of them. DO the things that scare you, and you’ll be shocked and amazed at what happens when you do!”Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
    29. 29. Jessica’s boots are now in production & available for pre-order! YOU GO GIRL!Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
    30. 30. How can you Crowdfund? Grass roots ◦ Paypal Donate, Other fund transfers Ideavibes ◦ http://www.sandboxpm.com/ideavibes/ IndieGogo ◦ http://www.indiegogo.com/ Peerbackers ◦ http://peerbackers.com/ Kickstarter ◦ www.kickstarter.comCopyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
    31. 31. FREE TRIAL of IDEAVIBES Ideavibes – Crowd Engagement Platform ◦ 45 Day Trial ◦ 1 Campaign ◦ Social media integration ◦ Full moderation ◦ Reporting & Analysis ◦ Multilingual (English, French & Spanish) Visit www.sandboxpm.com for detailsCopyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
    32. 32. 10 Day Product Launch Strategy Free @ www.sandboxpm.com ◦ Target your ideal customer ◦ Develop marketing messages ◦ Soft launching & customer testimonials ◦ Pricing ◦ Incentives & offers ◦ Your marketing campaign ◦ Spreading the word ◦ Media attention ◦ Systems go! ◦ Launch dayCopyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
    33. 33. Visit us @ - www.sandboxpm.com Follow us @sandboxpm & @avv Email us @ info@sandboxpm.comCopyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.

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