Hosted by Sandbox, this joint lunch & learn featured Josh Martin, Social Marketing Manager and Arby's approach to real time marketing. Also discussed was the framework necessary for Arby’s @Pharrell #GRAMMYS tweet that set the record for most engaging brand tweet of all time.
Here are just a few of the topics that were covered:
- Steps for developing an effective social marketing strategy
- Social listening – how and when should you be part of the conversation?
- Arby’s approach to social media
- Measuring the business impact of real-time social marketing
- Is a real-time strategy right for your organization?
- Case study of the Pharrell Grammy’s Tweet