aamplify.co.nz 1
FIVE
CRITICAL
INSIGHTS
YOU NEED
FOR
MARKETING
TO DELIVER
SALES
RESULTS.
BUYER PERSONA
RESEARCH.
aamplify.co.nz 2
MAKING MARKETING SPEND
DECISIONS IS A LOT LIKE
DECIDING WHETHER TO ENTER
THE RABBIT HOLE.
aamplify.co.nz 3
MATCHING YOUR
BUYERS UP WITH
YOUR PRODUCT CAN
BE A STRANGE AFFAIR.
aamplify.co.nz 4
AND JUSTIFYING A MARKETING
PROGRAM NEED NOT BE BASED ON
WHO HAS THE BIGGER OPINION.
aamplify.co.nz 5
WITH BUYER PERSONA
RESEARCH …
THERE ARE 5 KEY AREAS YOU GAIN INSIGHT ON,
ABOUT YOUR BUYERS...
aamplify.co.nz 6
WHAT TRIGGERS
A SEARCH FOR
YOUR PRODUCT?
aamplify.co.nz 7
WHAT YOUR
BUYER EXPECTS
AS A RESULT OF
THIS
PURCHASE?
aamplify.co.nz 8
WHY YOUR
BUYER WOULD
NOT MAKE
THIS
DECISION?
aamplify.co.nz 9
WHAT CAPABILITIES
YOUR BUYERS
EVALUATE?
aamplify.co.nz 10
WHAT YOUR BUYERS
DO TO EXAMINE
OPTIONS AND THEN
CHOOSE?
aamplify.co.nz 11
PURCHASE
IMPERATIVE
SUCCESS
DEFINITION
PERCEIVED
BARRIERS
DECISION
CRITERIA
BUYERS
JOURNEY
THIS PROVIDES...
aamplify.co.nz 12
SO THAT YOU CAN DESIGN PROGRAMS
AND CONTENT THAT WILL DELIVER
SALES RESULTS.
RATHER THAN THE
INEVITABLE ...
Upcoming SlideShare
Loading in...5
×

The Five Insights of Buyer Persona Research

690

Published on

Buyer Persona Research is a powerful way to rapidly understand WHY people buy from you. It means you can develop sales and marketing campaigns that deliver sales results. Enabling you to get the attention of buyers, speak to then in terms that they understand and connect your brand to them. Generally you have 30 seconds or less to get your message across - designing your web content, video content or marketing automation campaigns to resonate with buyers optimises Return On Investment for marketing spend. This presentation is about the 5 key insights that Buyer Persona research gives you. Includes references to Street Art, Banksy, Madmen, Apollo 13, Alice in Wonderland, The Office (US), Adele Revella, Buyer Persona Institute, Dotan Negrin - Street Performer from New York City.

Published in: Business, News & Politics
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
690
On Slideshare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
14
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • Banksy – Gaza Strip
  • Alice in Wonderland
  • Street Art in Leipzig
  • A Madmen board meeting
  • Somewhere in Italy – note the Euro coin
  • Apollo 13 Mission Control – listening to the crew
  • The US version of the Office. Expectations can be rational as well as emotional.
  • Street art in Asia
  • Warsaw
  • Mercedes Benz Print Ad
  • Street Artist pushing his piano in New York
  • This location remains anonymous… for obvious reasons.
  • Transcript of "The Five Insights of Buyer Persona Research"

    1. 1. aamplify.co.nz 1 FIVE CRITICAL INSIGHTS YOU NEED FOR MARKETING TO DELIVER SALES RESULTS. BUYER PERSONA RESEARCH.
    2. 2. aamplify.co.nz 2 MAKING MARKETING SPEND DECISIONS IS A LOT LIKE DECIDING WHETHER TO ENTER THE RABBIT HOLE.
    3. 3. aamplify.co.nz 3 MATCHING YOUR BUYERS UP WITH YOUR PRODUCT CAN BE A STRANGE AFFAIR.
    4. 4. aamplify.co.nz 4 AND JUSTIFYING A MARKETING PROGRAM NEED NOT BE BASED ON WHO HAS THE BIGGER OPINION.
    5. 5. aamplify.co.nz 5 WITH BUYER PERSONA RESEARCH … THERE ARE 5 KEY AREAS YOU GAIN INSIGHT ON, ABOUT YOUR BUYERS...
    6. 6. aamplify.co.nz 6 WHAT TRIGGERS A SEARCH FOR YOUR PRODUCT?
    7. 7. aamplify.co.nz 7 WHAT YOUR BUYER EXPECTS AS A RESULT OF THIS PURCHASE?
    8. 8. aamplify.co.nz 8 WHY YOUR BUYER WOULD NOT MAKE THIS DECISION?
    9. 9. aamplify.co.nz 9 WHAT CAPABILITIES YOUR BUYERS EVALUATE?
    10. 10. aamplify.co.nz 10 WHAT YOUR BUYERS DO TO EXAMINE OPTIONS AND THEN CHOOSE?
    11. 11. aamplify.co.nz 11 PURCHASE IMPERATIVE SUCCESS DEFINITION PERCEIVED BARRIERS DECISION CRITERIA BUYERS JOURNEY THIS PROVIDES YOU WITH AN UNDERSTANDING OF THE… THAT’S IN TUNE WITH THE MARKET.
    12. 12. aamplify.co.nz 12 SO THAT YOU CAN DESIGN PROGRAMS AND CONTENT THAT WILL DELIVER SALES RESULTS. RATHER THAN THE INEVITABLE RESULT OF THIS ADVERTISEMENT.

    ×