7 STEPS TO NAVIGATE
THE DIGITAL-SOCIAL REVOLUTION
EXPANDED VERSION
2. THE POWER OF BRAND EQUITY
KNOWING WHAT YOU STAND FOR IS…
THE POWER OF
BRAND EQUITY.
2. KNOW WHAT YOU STAND FOR
UNDERSTAND
THE POWER OF
BRAND EQUITY
FOR MANY OF 4.4 MILLION PEOPLE IN NEW ZEALAND…
2. KNOW WHAT YOU STAND FOR
THAT EQUITY IS
IN THE GAME
THEY PLAY
AND NATIONAL
TEAM THEY
SUPPORT.
2. KNOW WHAT YOU STAND FOR
UNDERSTAND
THE POWER OF
BRAND EQUITY
SINCE 1905 – THEY HAVE BUILT…
A WORLD BEATING RECORD.
30 test wins in a row on home
soil, is a world record
Double their opposition’s score
on average
75% of the time they win ...
WHAT THEY ARE KNOWN FOR THOUGH IS SOMETHING ELSE.
THE HAKA – PERFORMED AT THE BEGINNING OF A MATCH
WHAT THEY ARE KNOWN FOR THOUGH IS SOMETHING
ELSE
A WAR CRY
THAT
CROSSES
CULTURES,
DATES BACK
GENERATIONS
AND
STIRS PASSION...
IN
BUSINESS,
YOUR
WHY
IS
WHAT
PEOPLE
BUY.
Acland St, St Kilda, VIC Australia - 2 Aug 2013
WHY IS…
A PERSONALITY.
WHY IS…
PERSONAL.
WHY IS…
AN ATTITUDE.
WHY IS… A POINT OF VIEW.
WHY IS… SOCIALLY CONNECTED.
aamplify.co.nz 15
WHY IS… AN EXPERIENCE
WHY IS… EARNED OVER TIME.
AND WHY
HELPS PEOPLE DECIDE
WHAT
WORKS BEST FOR ME?
AND
FOR A BUSINESS?
YOUR WHY
IS
YOUR BRAND.
IDRIS MOTEE 2013
aamplify.co.nz 19
KNOW WHAT YOU STAND FOR...
AND YOU CAN MAKE THE
ORDINARY
EXTRAORDINARY…
aamplify.co.nz 20
AND DRIVE SUSTAINED MARKET
ADVANTAGE, WITH YOUR BRAND EQUITY.
aamplify.co.nz 21
WHAT IS YOUR HAKA?
SO…
THANKS FOR YOUR ATTENTION.
7 STEPS TO NAVIGATE
THE DIGITAL-SOCIAL REVOLUTION
CHAPTER 3
COMING SOON…
3. DEVELOP
SALES CAMPAIGNS
THAT NURTURE
A RELATIONSHIP
HARD SELLING IS
BECOMING
DECREASINGLY
EFFECTIVE
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7 Steps to Navigate the Digital-Social Revolution - Chapter 2: "Know What You Stand For".

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Chapter 2 of 7 on the digital-social revolution. Covering the emergence of Brand as a key differentiator in building business value. The term "brand" is often misinterpreted as simply referring to a visual identity. It is so much more - it is the experience people have of your organisation, it is the connection that they feel and most importantly it is the reason customers buy. This share explores brand and its significance in building equity. References include: The New Zealand All Blacks (and rugby), Harley Davidson, Apple, Virgin Atlantic, Lego, IBM, Air New Zealand safety videos, and Spotify. It references work from Idris Motee, Fast Company & Millward Brown.

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  • Stand For
  • Stand For
  • Stand For
  • Stand For
  • The RATIONAL aspects are the reasons WHY the Haka has such emotional power for the brand.The picture here is showing a typical response to the Haka with other teams intimidated by its brand power
  • Stand For
  • Stand For
  • Stand For
  • Nurture
  • 7 Steps to Navigate the Digital-Social Revolution - Chapter 2: "Know What You Stand For".

    1. 1. 7 STEPS TO NAVIGATE THE DIGITAL-SOCIAL REVOLUTION EXPANDED VERSION 2. THE POWER OF BRAND EQUITY
    2. 2. KNOWING WHAT YOU STAND FOR IS… THE POWER OF BRAND EQUITY.
    3. 3. 2. KNOW WHAT YOU STAND FOR UNDERSTAND THE POWER OF BRAND EQUITY FOR MANY OF 4.4 MILLION PEOPLE IN NEW ZEALAND…
    4. 4. 2. KNOW WHAT YOU STAND FOR THAT EQUITY IS IN THE GAME THEY PLAY AND NATIONAL TEAM THEY SUPPORT.
    5. 5. 2. KNOW WHAT YOU STAND FOR UNDERSTAND THE POWER OF BRAND EQUITY SINCE 1905 – THEY HAVE BUILT… A WORLD BEATING RECORD.
    6. 6. 30 test wins in a row on home soil, is a world record Double their opposition’s score on average 75% of the time they win a test match, that is 379 wins out of 501 82% of test matches won in the last 10 years 80% of the time they’ve held the no.1 international position
    7. 7. WHAT THEY ARE KNOWN FOR THOUGH IS SOMETHING ELSE. THE HAKA – PERFORMED AT THE BEGINNING OF A MATCH
    8. 8. WHAT THEY ARE KNOWN FOR THOUGH IS SOMETHING ELSE A WAR CRY THAT CROSSES CULTURES, DATES BACK GENERATIONS AND STIRS PASSIONS.
    9. 9. IN BUSINESS, YOUR WHY IS WHAT PEOPLE BUY.
    10. 10. Acland St, St Kilda, VIC Australia - 2 Aug 2013 WHY IS… A PERSONALITY.
    11. 11. WHY IS… PERSONAL.
    12. 12. WHY IS… AN ATTITUDE.
    13. 13. WHY IS… A POINT OF VIEW.
    14. 14. WHY IS… SOCIALLY CONNECTED.
    15. 15. aamplify.co.nz 15 WHY IS… AN EXPERIENCE
    16. 16. WHY IS… EARNED OVER TIME.
    17. 17. AND WHY HELPS PEOPLE DECIDE WHAT WORKS BEST FOR ME? AND FOR A BUSINESS?
    18. 18. YOUR WHY IS YOUR BRAND. IDRIS MOTEE 2013
    19. 19. aamplify.co.nz 19 KNOW WHAT YOU STAND FOR... AND YOU CAN MAKE THE ORDINARY EXTRAORDINARY…
    20. 20. aamplify.co.nz 20 AND DRIVE SUSTAINED MARKET ADVANTAGE, WITH YOUR BRAND EQUITY.
    21. 21. aamplify.co.nz 21 WHAT IS YOUR HAKA? SO…
    22. 22. THANKS FOR YOUR ATTENTION.
    23. 23. 7 STEPS TO NAVIGATE THE DIGITAL-SOCIAL REVOLUTION CHAPTER 3 COMING SOON…
    24. 24. 3. DEVELOP SALES CAMPAIGNS THAT NURTURE A RELATIONSHIP HARD SELLING IS BECOMING DECREASINGLY EFFECTIVE

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