7 STEPS TO NAVIGATE
THE DIGITAL-SOCIAL REVOLUTION
EXPANDED VERSION
1. “NOT A FACELESS MARKET”
UNDERSTAND TODAY IT’S ABOUT PEOPLE – NOT A FACELESS MARKET
“DIGITAL-SOCIAL” MEANS YOU CAN CONNECT 1-TO-1 WITH BUYERS
DEMOGRAPHICS USED TO BE HOW YOU SAW MARKETS.
TODAY YOU CAN CONNECT TO PEOPLE WITH UNDERSTANDING.
THIS UNDERSTANDING MEANS YOU CAN
START A CONVERSATION,
THAT TURNS INTO A FOLLOWING,
THAT CREATED A CLICKS & MORTAR
BUSINESS.
FOR BUSINESS TO
BUSINESS MARKETING
IT MEANS
UNDERSTANDING WHAT’S
RELEVANT TO
PEOPLE’S CAREERS.
NOT TRYING TO COMMUNICATE WITH
FACELESS CORPORATE SUITS.
EVERY PROFESSIONAL HAS TOPICS DEAR TO THEIR HEART.
AND AN INTEREST IN
EXPANDING THEIR
UNDERSTANDING OF
THE WORLD.
WHO LOOK TO TRUSTED BRANDS TO HELP THEM MAKE
THE RIGHT DECISION.
SOCIAL CONTENT
IS THE KEY.
CONTENT
THAT CONNECTS
YOUR BRAND TO
THE PEOPLE IN
BUSINESSES.
CONTENT THAT HAS PERSONALITY,
WHICH CULTIVATES A FOLLOWING,
WITH IDEAS
THAT
TRANSFORM
THE WAY
BUSINESS IS
DONE
AND MAKE THE IMPOSSIBLE, POSSIBLE.
THANK YOU FOR YOUR ATTENTION.
7 STEPS TO NAVIGATE
THE DIGITAL-SOCIAL REVOLUTION
CHAPTER 2
COMING SOON…
2. KNOW WHAT YOU STAND FOR
UNDERSTAND
THE POWER OF
BRAND EQUITY
7 Steps to Navigate the Digital-Social Revolution - Chapter 1. "Not a faceless market".
7 Steps to Navigate the Digital-Social Revolution - Chapter 1. "Not a faceless market".
7 Steps to Navigate the Digital-Social Revolution - Chapter 1. "Not a faceless market".
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7 Steps to Navigate the Digital-Social Revolution - Chapter 1. "Not a faceless market".

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Expanding on the slideshare: The Digital-Social Revolution, this share looks at the topic of how big data, social data and social networks are altering the marketing landscape. New ways of doing business are emerging as a result. Companies referenced in the share include: IBM, I Love Ugly, Cisco, Facebook, Linkedin, YouTube, TED Talks, Kickstarter, Richard Branson, Google Lunar XPrize.
Check out YouTube for some content that inspired this share. Search for...
"smarter marketing from IBM", "big things are happening" from Cisco.
I Love Ugly is a New Zealand men's clothing online store with a remarkable following on Facebook.
Linkedin have done some great research called "the mindset divide" on the difference between social networks and online professional networks.
And Xprize Lunar sponsored by Google is an INCREDIBLE idea to go to the moon.
Check out how we can help your sales and marketing efforts at aamplify.co.nz

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  • Transcript of "7 Steps to Navigate the Digital-Social Revolution - Chapter 1. "Not a faceless market"."

    1. 1. 7 STEPS TO NAVIGATE THE DIGITAL-SOCIAL REVOLUTION EXPANDED VERSION 1. “NOT A FACELESS MARKET”
    2. 2. UNDERSTAND TODAY IT’S ABOUT PEOPLE – NOT A FACELESS MARKET “DIGITAL-SOCIAL” MEANS YOU CAN CONNECT 1-TO-1 WITH BUYERS
    3. 3. DEMOGRAPHICS USED TO BE HOW YOU SAW MARKETS. TODAY YOU CAN CONNECT TO PEOPLE WITH UNDERSTANDING.
    4. 4. THIS UNDERSTANDING MEANS YOU CAN START A CONVERSATION,
    5. 5. THAT TURNS INTO A FOLLOWING,
    6. 6. THAT CREATED A CLICKS & MORTAR BUSINESS.
    7. 7. FOR BUSINESS TO BUSINESS MARKETING IT MEANS UNDERSTANDING WHAT’S RELEVANT TO PEOPLE’S CAREERS.
    8. 8. NOT TRYING TO COMMUNICATE WITH FACELESS CORPORATE SUITS.
    9. 9. EVERY PROFESSIONAL HAS TOPICS DEAR TO THEIR HEART.
    10. 10. AND AN INTEREST IN EXPANDING THEIR UNDERSTANDING OF THE WORLD.
    11. 11. WHO LOOK TO TRUSTED BRANDS TO HELP THEM MAKE THE RIGHT DECISION.
    12. 12. SOCIAL CONTENT IS THE KEY. CONTENT THAT CONNECTS YOUR BRAND TO THE PEOPLE IN BUSINESSES.
    13. 13. CONTENT THAT HAS PERSONALITY, WHICH CULTIVATES A FOLLOWING,
    14. 14. WITH IDEAS THAT TRANSFORM THE WAY BUSINESS IS DONE
    15. 15. AND MAKE THE IMPOSSIBLE, POSSIBLE.
    16. 16. THANK YOU FOR YOUR ATTENTION.
    17. 17. 7 STEPS TO NAVIGATE THE DIGITAL-SOCIAL REVOLUTION CHAPTER 2 COMING SOON…
    18. 18. 2. KNOW WHAT YOU STAND FOR UNDERSTAND THE POWER OF BRAND EQUITY

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