Customer Awesomeness

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Slides from a quick presentation on UX, customer success, and sustainably generating evangelists.

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Customer Awesomeness

  1. 1. Customer Awesomeness A Framework for Success for Customer Success
  2. 2. Customer Success = Creating Evangelists
  3. 3. What Evangelism Means... To Them Awesomeness If we can deliver this ... To Us CAUSES Referrals ... they will take care of this
  4. 4. “ The model for sustaining customer loyalty is reverse-engineering user awesomeness. -- Kathy Sierra ”
  5. 5. If we suck at this ... USER awesomeness Even more important than { company / interface / support } awesomeness ... these won’t save us.
  6. 6. Define: Who we want to make awesome What we want them to be awesome at
  7. 7. Customer Success = Creating Evangelists _____s who are awesome at _______
  8. 8. ??? Evangelist
  9. 9. Super Lame Awesome
  10. 10. Awesome Super Lame
  11. 11. *drops the mic*
  12. 12. Let’s Talk

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