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@SamuelCrockerEnterpriseSEOIon
2en·ter·prise/ˈentərˈprīz/noun4. boldness or readiness in undertaking; adventurous spirit; ingenuity.
Winning a big client
Do your homework4WINNING A BIG CLIENT
Set up chemistry sessions and find out about whatbusiness issues are important to them5WINNING A BIG CLIENT
Learn how to speak the language6WINNING A BIG CLIENThreflang<title>Schemarel=canonicalROITVRATLDRIncrementalCost of SaleLi...
Know your audience7WINNING A BIG CLIENT£ BS ROI YOU ME
Winning budget from “brand” clients8WINNING A BIG CLIENT• Understand customer behaviour (ROPO)• Create scoring mechanisms•...
Advantages to working with big clients
Big brands that have neglected SEO (or been with a badagency) can see massive results – quickly.10ADVANTAGES• Write and ra...
If you play your cards right you can get someone else todo your job for you11ADVANTAGES
Large companies and websites are inherent authorities12ADVANTAGES
Potential budgets can be much larger – if you canunlock them13ADVANTAGES
Overcoming Business Obstacles
15Politics and People
Getting them to think about what their customersactually want from their brand can be difficult“If someone doesn’t want to...
So hit them with some facts from a source they’ll knowand trust17BUSINESS OBSTACLESSource: IBM, ftp://public.dhe.ibm.com/c...
You’ve got to play nice with others18BUSINESS OBSTACLES
However, integration can be overrated19BUSINESS OBSTACLES
So take the lead on integration where it makes sense20BUSINESS OBSTACLES
But build a strong enough relationship with the clientthat you can speak up when it doesn’t21BUSINESS OBSTACLES“I’m not su...
Getting your channel on the radar can be toughPersonalitiesApathyUnderstandingReputation of industry 22BUSINESS OBSTACLES
So you’ve got to be proactive and take every chanceyou get to present to senior leadership23BUSINESS OBSTACLES
And you’ve got to be prepared to capitalize (scaremonger) if the chance arises24BUSINESS OBSTACLES
Otherwise you may only be noticed when things gowrong25BUSINESS OBSTACLES
And ultimately you are just one cog in the wheelfighting for finite budget26BUSINESS OBSTACLES
So always be looking to make your channel and yourclient (boss) look good – because there’s a lot at stake27BUSINESS OBSTA...
28Structure and Process
Traditional brands are (often) woefully unpreparedGetting s**t done≠Real company s**t29BUSINESS OBSTACLES
So you need to define ways of working, rules andprocesses up front to make sure progress is made• Working on site• Meet wi...
Compliance and brand guidelines can really suck thewind out of your creative linkbait ideas31BUSINESS OBSTACLES
But bigger brands often mean you can make biggerplays – but you’ll have to massively up your game32BUSINESS OBSTACLES
33Working with Global
Working on global businesses is not always asglamorous as it sounds34BUSINESS OBSTACLES
You’ve got to get time in the diary with the global teamas early as possible35BUSINESS OBSTACLES
The reality of working in the UK market for most“global” brands is that you need to earn local control36BUSINESS OBSTACLES
And you won’t always win, so pick your battles37BUSINESS OBSTACLES
Overcoming common SEO barriers38
39Too big to fail?
The issue with many enterprise clients is that theyinherently compete with themselves40SEO BARRIERS
The ideal solution is to take a portfolio approach toyour work41SEO BARRIERS
But this can get a lot more complicated when holdingcompanies split their brands across agencies42SEO BARRIERSBRANDSAGENCI...
Large sites that have grown organically can havehorrible information architecture43SEO BARRIERS
And can be plagued by duplicate content and orphanedpages44SEO BARRIERS
The correct solution can be time consuming and costly– but it can also deliver huge results45SEO BARRIERShttp://www.slides...
46Content and Outreach
Issues with content production include scale, brandguidelines, style guides, ability to publish, etc.SEO BARRIERS
You could audit existing content and create processesand guidelines for internal production…SEO BARRIERS
Outsource to a trusted partner, or take the production offtheir hands if you can manage.SEO BARRIERS
Linkbuilding: for how many pages are you genuinely going todo outreach*?SEO BARRIERS
So, you’re better off mixing it up.Conduct training (internal and for partneragencies)Provide keyword mappingDon’t make th...
52Keyword Research
Keyword research for large brands is not a one-off becauseyou need to be clued up on other marketing activitySEO BARRIERSI...
Focus on categorisation and prioritisation for round one.SEO BARRIERSBRANDConvertsRanks
Do research based on nodes, and use trend level datato template large initial changes.Car rental (27,100) Car hire (60,500...
56Technical Audits
With Technical Audits you need to avoid going down therabbit holeSEO BARRIERS
Spend some time onsite and do some diagnosticsSEO BARRIERS
Focus in on problem areas and dig deeper into these.It is lupus.SEO BARRIERS
60Multiple Site Issuses
International SEO is a minefield that deserves its ownpresentation61SEO BARRIERSHreflangDuplicate contentEtc.
Multiple Domains and Migrations are common barriersbut also are often huge missed opportunities62SEO BARRIERS30% increasei...
Enterprise toolkit
Brightedge for reporting, transparency and campaignmanagement64ENTERPRISE TOOLKIT
Woo Rank to help you diagnose issues that warrant adigger deep (after you’ve looked around yourself)65ENTERPRISE TOOLKIT
Screaming Frog* and/or Deep Crawl to find errors,issues with keyword optimisation, etc.66ENTERPRISE TOOLKIT
Proprietary tools are essential for rank tracking and linkmanagement67ENTERPRISE TOOLKIT
Reporting and Analytics
Enterprise analytics platforms are usually not fun to use69REPORTING & ANALYTICS
Always pay close attention to cross-domain tracking70REPORTING & ANALYTICS
Automate so you can spend more time providinginsight71REPORTING & ANALYTICS
Or, better still, educate so you can provide full visibility72REPORTING & ANALYTICS
73Dear Google, please give usback our dataREPORTING & ANALYTICS
Special Thankshttps://twitter.com/tipeehttps://twitter.com/richardshovehttps://twitter.com/mattgammiehttps://twitter.com/b...
Image Creditshttp://www.flickr.com/photos/salendron/2402978812/sizes/m/in/photostream/http://www.flickr.com/photos/alexcre...
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Enterprise SEO ionsearch Samuel Crocker

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A look at common problems with big brand and big site SEO and the organisations responsible for them.

Image credits:
http://www.flickr.com/photos/salendron/2402978812/sizes/m/in/photostream/

http://www.flickr.com/photos/alexcreative/4564218323/sizes/m/in/photostream/

http://www.flickr.com/photos/22280677@N07/2272656387/sizes/z/in/photostream/

http://www.flickr.com/photos/53921113@N02/5645102295/sizes/m/in/photostream/

http://inflatableferret.com/articles/the-meat-parade-part-85/

http://www.flickr.com/photos/mightymoss/3098467059/sizes/m/in/photostream/

http://www.flickr.com/photos/creativechusky/6624665015/sizes/m/in/photostream/

http://www.fastcompany.com/1676902/how-nikes-ceo-shook-shoe-industry

http://www.flickr.com/photos/stitch/37332189/sizes/z/in/photostream/

http://www.flickr.com/photos/mnfiraq/6076862674/sizes/m/in/photostream/

http://www.flickr.com/photos/laughingsquid/3089358273/sizes/z/in/photostream/

http://www.flickr.com/photos/davepearson/2646358663/sizes/z/in/photostream/

http://www.flickr.com/photos/nrmadriversseat/6255901473/sizes/z/in/photostream

http://www.flickr.com/photos/machinemade/5089297557/sizes/z/in/photostream/

http://www.flickr.com/photos/loop_oh/4139019520/sizes/z/in/photostream/

http://www.flickr.com/photos/pcrisologo/3249064439/sizes/z/in/photostream/

http://25.media.tumblr.com/3a141322e135050b38d76c23291c60f8/tumblr_ml8sx7i0hz1r4lywro1_400.jpg

http://www.extremetech.com/wp-content/uploads/2012/10/felix-baumgartner-standing-in-his-capsule-about-to-dive-640x480.jpg

http://www.flickr.com/photos/23065375@N05/2246559149/sizes/m/in/photostream/

http://firstandfifteenth.bigcartel.com/product/one-a-day-calendar

http://www.flickr.com/photos/elycefeliz/3289447227/sizes/z/in/photostream/

http://www.flickr.com/photos/72861652@N00/1282389988/sizes/z/in/photostream/

http://www.flickr.com/photos/adamhenning/45704082/sizes/m/in/photostream/

http://i.huffpost.com/gen/585370/original.jpg

http://farm4.staticflickr.com/3640/3505849421_ee1679ceb5_z.jpg

http://mobiforge.com/files/bad_information_architecture_small.jpg

http://www.anoop-parikh.com/images/library/homebase_brand_guidelines_01.jpg

www.washingtonpost.com/blogs/answer-sheet/files/2013/01/alice-falling-down-rabbit-hole1.jpg

http://thewellwrittenwoman.com/wp-content/uploads/2012/02/drhouse.jpg

http://www.flickr.com/photos/andybeatty/5247263940/sizes/z/in/photostream/

http://www.flickr.com/photos/neilt/2517652/sizes/z/in/photostream/

http://www.flickr.com/photos/sushiesque/5568696809/sizes/z/in/photostream/

http://upload.wikimedia.org/wikipedia/en/7/75/Tps_report.png

http://nooooooooooooooo.com/

https://developers.google.com/analytics/resources/concepts/gaConceptsDomains

http://www.flickr.com/photos/melitron/4923829202/sizes/z/in/photostream/

http://www.flickr.com/photos/clevercupcakes/2475149762/sizes/m/in/photostream/

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  • Image credit:http://www.flickr.com/photos/salendron/2402978812/sizes/m/in/photostream/
  • Image credit: http://www.flickr.com/photos/alexcreative/4564218323/sizes/m/in/photostream/
  • Image credit: http://www.flickr.com/photos/22280677@N07/2272656387/sizes/z/in/photostream/
  • Image Credit: http://www.flickr.com/photos/53921113@N02/5645102295/sizes/m/in/photostream/
  • IAB jargon buster: http://www.iabuk.net/resources/jargon-busterP&amp;G lexicon: http://adage.com/article/special-report-pg-at-175/talking-internal-talk-p-g/237978/
  • Image: http://inflatableferret.com/articles/the-meat-parade-part-85/
  • Image: http://www.flickr.com/photos/mightymoss/3098467059/sizes/m/in/photostream/
  • Clear processes, PR training, etc.Image credit: http://www.flickr.com/photos/creativechusky/6624665015/sizes/m/in/photostream/
  • http://www.fastcompany.com/1676902/how-nikes-ceo-shook-shoe-industry
  • Sometimes you have to earn trust over a long period of time before you can unlock these budgets thoughhttp://www.flickr.com/photos/stitch/37332189/sizes/z/in/photostream/
  • Image Credit: http://www.flickr.com/photos/mnfiraq/6076862674/sizes/m/in/photostream/
  • Image Credit: http://www.guardian.co.uk/media-network/2012/dec/13/digital-advertising-agency-universe-uk-infographic
  • Image Credit: http://www.flickr.com/photos/laughingsquid/3089358273/sizes/z/in/photostream/
  • Image Credit: http://www.flickr.com/photos/davepearson/2646358663/sizes/z/in/photostream/
  • http://www.flickr.com/photos/nrmadriversseat/6255901473/sizes/z/in/photostream
  • http://www.flickr.com/photos/machinemade/5089297557/sizes/z/in/photostream/
  • http://www.flickr.com/photos/loop_oh/4139019520/sizes/z/in/photostream/
  • http://www.flickr.com/photos/pcrisologo/3249064439/sizes/z/in/photostream/
  • Do you know how much it can cost to lose just one position for a term like this?
  • Constant deliverable model: http://www.stateofsearch.com/structuring-an-seo-project-moving-away-from-the-retainer-model/
  • http://25.media.tumblr.com/3a141322e135050b38d76c23291c60f8/tumblr_ml8sx7i0hz1r4lywro1_400.jpg
  • http://www.extremetech.com/wp-content/uploads/2012/10/felix-baumgartner-standing-in-his-capsule-about-to-dive-640x480.jpg
  • http://www.flickr.com/photos/23065375@N05/2246559149/sizes/m/in/photostream/
  • http://firstandfifteenth.bigcartel.com/product/one-a-day-calendar
  • http://www.flickr.com/photos/elycefeliz/3289447227/sizes/z/in/photostream/
  • http://www.flickr.com/photos/72861652@N00/1282389988/sizes/z/in/photostream/
  • Image credit: http://www.flickr.com/photos/adamhenning/45704082/sizes/m/in/photostream/
  • http://i.huffpost.com/gen/585370/original.jpg
  • http://farm4.staticflickr.com/3640/3505849421_ee1679ceb5_z.jpg
  • http://mobiforge.com/files/bad_information_architecture_small.jpg
  • http://www.anoop-parikh.com/images/library/homebase_brand_guidelines_01.jpg
  • If they have the resource
  • http://www.flickr.com/photos/psit/5605605412/sizes/z/in/photostream/
  • *Without being spammy and without the world’s biggest budget
  • Much less a case of “one off” or simple strategy of pursuing content strategy, head terms and long-tail
  • Categorisation and prioritisation as key here – start with proven response (i.e. high conversion, just outside of top ranking)
  • http://www.washingtonpost.com/blogs/answer-sheet/files/2013/01/alice-falling-down-rabbit-hole1.jpg
  • Woo Rank, Screaming Frog, etc.Image source: http://thewellwrittenwoman.com/wp-content/uploads/2012/02/drhouse.jpg
  • Woo Rank, Screaming Frog, etc.
  • http://www.flickr.com/photos/andybeatty/5247263940/sizes/z/in/photostream/
  • Image Credit: http://www.flickr.com/photos/neilt/2517652/sizes/z/in/photostream/
  • Screaming Frog often falls over on larger sites, DeepCrawl can be used for Information Architecture, migrations, etc. – as well as some of the tasks for which Screaming Frog is used
  • http://www.flickr.com/photos/sushiesque/5568696809/sizes/z/in/photostream/
  • Image credit: http://upload.wikimedia.org/wikipedia/en/7/75/Tps_report.png
  • http://nooooooooooooooo.com/
  • Image source: https://developers.google.com/analytics/resources/concepts/gaConceptsDomains
  • http://www.flickr.com/photos/melitron/4923829202/sizes/z/in/photostream/
  • http://www.flickr.com/photos/clevercupcakes/2475149762/sizes/m/in/photostream/
  • Transcript of "Enterprise SEO ionsearch Samuel Crocker"

    1. 1. @SamuelCrockerEnterpriseSEOIon
    2. 2. 2en·ter·prise/ˈentərˈprīz/noun4. boldness or readiness in undertaking; adventurous spirit; ingenuity.
    3. 3. Winning a big client
    4. 4. Do your homework4WINNING A BIG CLIENT
    5. 5. Set up chemistry sessions and find out about whatbusiness issues are important to them5WINNING A BIG CLIENT
    6. 6. Learn how to speak the language6WINNING A BIG CLIENThreflang<title>Schemarel=canonicalROITVRATLDRIncrementalCost of SaleLifetime valueAttribution
    7. 7. Know your audience7WINNING A BIG CLIENT£ BS ROI YOU ME
    8. 8. Winning budget from “brand” clients8WINNING A BIG CLIENT• Understand customer behaviour (ROPO)• Create scoring mechanisms• Understand advertising equivalencies for content• Challenge the effectiveness of other channels• Show cost savings in terms they understand• Feeding the funnel• Illustrate brand ranking issuesDon’t call it SEO.
    9. 9. Advantages to working with big clients
    10. 10. Big brands that have neglected SEO (or been with a badagency) can see massive results – quickly.10ADVANTAGES• Write and rank• Technical tweaks• Sitemaps
    11. 11. If you play your cards right you can get someone else todo your job for you11ADVANTAGES
    12. 12. Large companies and websites are inherent authorities12ADVANTAGES
    13. 13. Potential budgets can be much larger – if you canunlock them13ADVANTAGES
    14. 14. Overcoming Business Obstacles
    15. 15. 15Politics and People
    16. 16. Getting them to think about what their customersactually want from their brand can be difficult“If someone doesn’t want to share it,then it might as well not exist”- Ajaz Ahmed, AKQA16BUSINESS OBSTACLES
    17. 17. So hit them with some facts from a source they’ll knowand trust17BUSINESS OBSTACLESSource: IBM, ftp://public.dhe.ibm.com/common/ssi/ecm/en/gbe03391usen/GBE03391USEN.PDF
    18. 18. You’ve got to play nice with others18BUSINESS OBSTACLES
    19. 19. However, integration can be overrated19BUSINESS OBSTACLES
    20. 20. So take the lead on integration where it makes sense20BUSINESS OBSTACLES
    21. 21. But build a strong enough relationship with the clientthat you can speak up when it doesn’t21BUSINESS OBSTACLES“I’m not sure this is the bestuse of people’s time…”
    22. 22. Getting your channel on the radar can be toughPersonalitiesApathyUnderstandingReputation of industry 22BUSINESS OBSTACLES
    23. 23. So you’ve got to be proactive and take every chanceyou get to present to senior leadership23BUSINESS OBSTACLES
    24. 24. And you’ve got to be prepared to capitalize (scaremonger) if the chance arises24BUSINESS OBSTACLES
    25. 25. Otherwise you may only be noticed when things gowrong25BUSINESS OBSTACLES
    26. 26. And ultimately you are just one cog in the wheelfighting for finite budget26BUSINESS OBSTACLES
    27. 27. So always be looking to make your channel and yourclient (boss) look good – because there’s a lot at stake27BUSINESS OBSTACLES
    28. 28. 28Structure and Process
    29. 29. Traditional brands are (often) woefully unpreparedGetting s**t done≠Real company s**t29BUSINESS OBSTACLES
    30. 30. So you need to define ways of working, rules andprocesses up front to make sure progress is made• Working on site• Meet with their dev agency/teamfrequently• Training in the diary• Constant deliverable model• Transparency on costs• Streamlining approval process30BUSINESS OBSTACLES
    31. 31. Compliance and brand guidelines can really suck thewind out of your creative linkbait ideas31BUSINESS OBSTACLES
    32. 32. But bigger brands often mean you can make biggerplays – but you’ll have to massively up your game32BUSINESS OBSTACLES
    33. 33. 33Working with Global
    34. 34. Working on global businesses is not always asglamorous as it sounds34BUSINESS OBSTACLES
    35. 35. You’ve got to get time in the diary with the global teamas early as possible35BUSINESS OBSTACLES
    36. 36. The reality of working in the UK market for most“global” brands is that you need to earn local control36BUSINESS OBSTACLES
    37. 37. And you won’t always win, so pick your battles37BUSINESS OBSTACLES
    38. 38. Overcoming common SEO barriers38
    39. 39. 39Too big to fail?
    40. 40. The issue with many enterprise clients is that theyinherently compete with themselves40SEO BARRIERS
    41. 41. The ideal solution is to take a portfolio approach toyour work41SEO BARRIERS
    42. 42. But this can get a lot more complicated when holdingcompanies split their brands across agencies42SEO BARRIERSBRANDSAGENCIESFUN
    43. 43. Large sites that have grown organically can havehorrible information architecture43SEO BARRIERS
    44. 44. And can be plagued by duplicate content and orphanedpages44SEO BARRIERS
    45. 45. The correct solution can be time consuming and costly– but it can also deliver huge results45SEO BARRIERShttp://www.slideshare.net/SamuelCrocker/duplicate-content-ses-london
    46. 46. 46Content and Outreach
    47. 47. Issues with content production include scale, brandguidelines, style guides, ability to publish, etc.SEO BARRIERS
    48. 48. You could audit existing content and create processesand guidelines for internal production…SEO BARRIERS
    49. 49. Outsource to a trusted partner, or take the production offtheir hands if you can manage.SEO BARRIERS
    50. 50. Linkbuilding: for how many pages are you genuinely going todo outreach*?SEO BARRIERS
    51. 51. So, you’re better off mixing it up.Conduct training (internal and for partneragencies)Provide keyword mappingDon’t make them sweat the anchor textSEO BARRIERS
    52. 52. 52Keyword Research
    53. 53. Keyword research for large brands is not a one-off becauseyou need to be clued up on other marketing activitySEO BARRIERSI’d better spend£2,000,000 on a TVcampaign and not createcontent to rank for it.- No one smart, Ever
    54. 54. Focus on categorisation and prioritisation for round one.SEO BARRIERSBRANDConvertsRanks
    55. 55. Do research based on nodes, and use trend level datato template large initial changes.Car rental (27,100) Car hire (60,500)Car hire new york (480) New york car hire (210)Car rental new york (260) New york car rental (91)France car hire (590) Car hire france (4,400)France car rental (240) Car rental france (880)SEO BARRIERS
    56. 56. 56Technical Audits
    57. 57. With Technical Audits you need to avoid going down therabbit holeSEO BARRIERS
    58. 58. Spend some time onsite and do some diagnosticsSEO BARRIERS
    59. 59. Focus in on problem areas and dig deeper into these.It is lupus.SEO BARRIERS
    60. 60. 60Multiple Site Issuses
    61. 61. International SEO is a minefield that deserves its ownpresentation61SEO BARRIERSHreflangDuplicate contentEtc.
    62. 62. Multiple Domains and Migrations are common barriersbut also are often huge missed opportunities62SEO BARRIERS30% increasein searchvisibility26% MoM &55% YoYincrease intraffic377% Increasein mobiletrafficReview ofInformationArchitectureContentCreation forWebsiteSub-DomainMigration
    63. 63. Enterprise toolkit
    64. 64. Brightedge for reporting, transparency and campaignmanagement64ENTERPRISE TOOLKIT
    65. 65. Woo Rank to help you diagnose issues that warrant adigger deep (after you’ve looked around yourself)65ENTERPRISE TOOLKIT
    66. 66. Screaming Frog* and/or Deep Crawl to find errors,issues with keyword optimisation, etc.66ENTERPRISE TOOLKIT
    67. 67. Proprietary tools are essential for rank tracking and linkmanagement67ENTERPRISE TOOLKIT
    68. 68. Reporting and Analytics
    69. 69. Enterprise analytics platforms are usually not fun to use69REPORTING & ANALYTICS
    70. 70. Always pay close attention to cross-domain tracking70REPORTING & ANALYTICS
    71. 71. Automate so you can spend more time providinginsight71REPORTING & ANALYTICS
    72. 72. Or, better still, educate so you can provide full visibility72REPORTING & ANALYTICS
    73. 73. 73Dear Google, please give usback our dataREPORTING & ANALYTICS
    74. 74. Special Thankshttps://twitter.com/tipeehttps://twitter.com/richardshovehttps://twitter.com/mattgammiehttps://twitter.com/beccyweekshttps://twitter.com/kurtsinc74
    75. 75. Image Creditshttp://www.flickr.com/photos/salendron/2402978812/sizes/m/in/photostream/http://www.flickr.com/photos/alexcreative/4564218323/sizes/m/in/photostream/http://www.flickr.com/photos/22280677@N07/2272656387/sizes/z/in/photostream/http://www.flickr.com/photos/53921113@N02/5645102295/sizes/m/in/photostream/http://inflatableferret.com/articles/the-meat-parade-part-85/http://www.flickr.com/photos/mightymoss/3098467059/sizes/m/in/photostream/http://www.flickr.com/photos/creativechusky/6624665015/sizes/m/in/photostream/http://www.fastcompany.com/1676902/how-nikes-ceo-shook-shoe-industryhttp://www.flickr.com/photos/stitch/37332189/sizes/z/in/photostream/http://www.flickr.com/photos/mnfiraq/6076862674/sizes/m/in/photostream/http://www.flickr.com/photos/laughingsquid/3089358273/sizes/z/in/photostream/http://www.flickr.com/photos/davepearson/2646358663/sizes/z/in/photostream/http://www.flickr.com/photos/nrmadriversseat/6255901473/sizes/z/in/photostreamhttp://www.flickr.com/photos/machinemade/5089297557/sizes/z/in/photostream/http://www.flickr.com/photos/loop_oh/4139019520/sizes/z/in/photostream/http://www.flickr.com/photos/pcrisologo/3249064439/sizes/z/in/photostream/http://25.media.tumblr.com/3a141322e135050b38d76c23291c60f8/tumblr_ml8sx7i0hz1r4lywro1_400.jpghttp://www.extremetech.com/wp-content/uploads/2012/10/felix-baumgartner-standing-in-his-capsule-about-to-dive-640x480.jpghttp://www.flickr.com/photos/23065375@N05/2246559149/sizes/m/in/photostream/http://firstandfifteenth.bigcartel.com/product/one-a-day-calendarhttp://www.flickr.com/photos/elycefeliz/3289447227/sizes/z/in/photostream/http://www.flickr.com/photos/72861652@N00/1282389988/sizes/z/in/photostream/http://www.flickr.com/photos/adamhenning/45704082/sizes/m/in/photostream/http://i.huffpost.com/gen/585370/original.jpghttp://farm4.staticflickr.com/3640/3505849421_ee1679ceb5_z.jpghttp://mobiforge.com/files/bad_information_architecture_small.jpghttp://www.anoop-parikh.com/images/library/homebase_brand_guidelines_01.jpgwww.washingtonpost.com/blogs/answer-sheet/files/2013/01/alice-falling-down-rabbit-hole1.jpghttp://thewellwrittenwoman.com/wp-content/uploads/2012/02/drhouse.jpghttp://www.flickr.com/photos/andybeatty/5247263940/sizes/z/in/photostream/http://www.flickr.com/photos/neilt/2517652/sizes/z/in/photostream/http://www.flickr.com/photos/sushiesque/5568696809/sizes/z/in/photostream/http://upload.wikimedia.org/wikipedia/en/7/75/Tps_report.pnghttp://nooooooooooooooo.com/https://developers.google.com/analytics/resources/concepts/gaConceptsDomainshttp://www.flickr.com/photos/melitron/4923829202/sizes/z/in/photostream/http://www.flickr.com/photos/clevercupcakes/2475149762/sizes/m/in/photostream/75
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