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Brighton seo preso
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Brighton seo preso

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This was originally a 20x20 (20 slides,

This was originally a 20x20 (20 slides,


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  • This was originally a 20x20 (20 slides, 20 seconds, auto advancing) that was delivered at #BrightonSEO on September 9, 2011 by Sam Crocker of OMD UK.

    The aim was to give as many tips about SEO as possible as quickly as possible without losing my job.

    If there are any questions about the presentation or my views on how to sell SEO services please get in touch on Twitter: http://www.twitter.com/samuelcrocker

    Additionally, apparently the audio from the presentation is available here (though I'm too self conscious to listen to it):
    http://soundcloud.com/djbarker/sam-crocker-on-pitching-seo
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  • Transcript

    • 1. How to Pitch SEO Like a Big Agency
      #BrightonSEO 2011
    • 2. Image Source: http://bit.ly/jdbe0u
      Why Me?
    • 3. Image Source: http://bit.ly/psFHMc
      You can’t go after every piece of business
    • 4. Image Source: http://bit.ly/nqUrGG
      Decide if you want the business
    • 5. Image Source: http://bit.ly/nJAezi & http://bit.ly/pdHoba
      This should be for the long haul
    • 6. Image Source: http://bit.ly/ttbPL
      Brief: Ask Questions
    • 7. Image Source: http://bit.ly/900g5F
      Don’t mail it in on the RFP
    • 8. Image Source: http://chzb.gr/jiNMjL
      It’s all about the forecast
    • 9. Image Source: http://bit.ly/eCQkUB & http://bit.ly/obr4lp
      Yes, I’m serious.
    • 10. Image Source: http://bit.ly/huNGIn
      Give something away for free...
    • 11. “A single good idea is worth a million vagaries.”
    • 12. Image Source: http://bit.ly/oKmJd9
      Do your homework on the competition
    • 13. Image Source: http://bit.ly/ozjPP8
      ...but you will rely on the incumbent
    • 14. Image Source: http://bit.ly/4CaZlz
      Trust – you need to earn it.
    • 15. Image Source: http://bit.ly/15wvb7
      Meeting the team
    • 16. Image Source: http://bit.ly/nLxMMc
      Performance related fee
    • 17. Image Source: http://bit.ly/pgm3EU
      Do not alienate in-house teams.
    • 18. Image Source: http://bit.ly/nGoO55
      Bring it.
    • 19. How to Lose a Pitch
      1. The agency only says what they think the client wants to hear
      2. No exposure to top level consultants in pitch stage
      3. Weak commercials – no PRF
      4. Overconfidence/entitlement
      5. Insulting key members of the team
    • 20. Fin.
      Questions?
      @samuelcrocker samuel.crocker@gmail.com

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