Brighton seo preso
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  • This was originally a 20x20 (20 slides, 20 seconds, auto advancing) that was delivered at #BrightonSEO on September 9, 2011 by Sam Crocker of OMD UK.

    The aim was to give as many tips about SEO as possible as quickly as possible without losing my job.

    If there are any questions about the presentation or my views on how to sell SEO services please get in touch on Twitter:

    Additionally, apparently the audio from the presentation is available here (though I'm too self conscious to listen to it):
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  • 1. How to Pitch SEO Like a Big Agency
    #BrightonSEO 2011
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    Why Me?
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    You can’t go after every piece of business
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    Decide if you want the business
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    This should be for the long haul
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    Brief: Ask Questions
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    Don’t mail it in on the RFP
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    It’s all about the forecast
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    Yes, I’m serious.
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    Give something away for free...
  • 11. “A single good idea is worth a million vagaries.”
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    Do your homework on the competition
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    ...but you will rely on the incumbent
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    Trust – you need to earn it.
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    Meeting the team
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    Performance related fee
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    Do not alienate in-house teams.
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    Bring it.
  • 19. How to Lose a Pitch
    1. The agency only says what they think the client wants to hear
    2. No exposure to top level consultants in pitch stage
    3. Weak commercials – no PRF
    4. Overconfidence/entitlement
    5. Insulting key members of the team
  • 20. Fin.