How to Pitch SEO Like a Big Agency<br />#BrightonSEO 2011<br />
Image Source: http://bit.ly/jdbe0u<br />Why Me?<br />
Image Source: http://bit.ly/psFHMc<br />You can’t go after every piece of business<br />
Image Source: http://bit.ly/nqUrGG<br />Decide if you want the business<br />
Image Source: http://bit.ly/nJAezi & http://bit.ly/pdHoba<br />This should be for the long haul<br />
Image Source: http://bit.ly/ttbPL<br />Brief: Ask Questions<br />
Image Source: http://bit.ly/900g5F<br />Don’t mail it in on the RFP<br />
Image Source: http://chzb.gr/jiNMjL<br />It’s all about the forecast<br />
Image Source: http://bit.ly/eCQkUB & http://bit.ly/obr4lp<br />Yes, I’m serious.<br />
Image Source: http://bit.ly/huNGIn<br />Give something away for free...<br />
“A single good idea is worth a million vagaries.”<br />
Image Source: http://bit.ly/oKmJd9<br />Do your homework on the competition<br />
Image Source: http://bit.ly/ozjPP8<br />...but you will rely on the incumbent<br />
Image Source: http://bit.ly/4CaZlz<br />Trust – you need to earn it.<br />
Image Source: http://bit.ly/15wvb7<br />Meeting the team<br />
Image Source: http://bit.ly/nLxMMc<br />Performance related fee<br />
Image Source: http://bit.ly/pgm3EU<br />Do not alienate in-house teams.<br />
Image Source: http://bit.ly/nGoO55<br />Bring it.<br />
How to Lose a Pitch<br />1. The agency only says what they think the client wants to hear<br />2. No exposure to top level...
Fin.<br />Questions?<br />@samuelcrocker samuel.crocker@gmail.com<br />
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Brighton seo preso

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  • This was originally a 20x20 (20 slides, 20 seconds, auto advancing) that was delivered at #BrightonSEO on September 9, 2011 by Sam Crocker of OMD UK.

    The aim was to give as many tips about SEO as possible as quickly as possible without losing my job.

    If there are any questions about the presentation or my views on how to sell SEO services please get in touch on Twitter: http://www.twitter.com/samuelcrocker

    Additionally, apparently the audio from the presentation is available here (though I'm too self conscious to listen to it):
    http://soundcloud.com/djbarker/sam-crocker-on-pitching-seo
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  • Brighton seo preso

    1. 1. How to Pitch SEO Like a Big Agency<br />#BrightonSEO 2011<br />
    2. 2. Image Source: http://bit.ly/jdbe0u<br />Why Me?<br />
    3. 3. Image Source: http://bit.ly/psFHMc<br />You can’t go after every piece of business<br />
    4. 4. Image Source: http://bit.ly/nqUrGG<br />Decide if you want the business<br />
    5. 5. Image Source: http://bit.ly/nJAezi & http://bit.ly/pdHoba<br />This should be for the long haul<br />
    6. 6. Image Source: http://bit.ly/ttbPL<br />Brief: Ask Questions<br />
    7. 7. Image Source: http://bit.ly/900g5F<br />Don’t mail it in on the RFP<br />
    8. 8. Image Source: http://chzb.gr/jiNMjL<br />It’s all about the forecast<br />
    9. 9. Image Source: http://bit.ly/eCQkUB & http://bit.ly/obr4lp<br />Yes, I’m serious.<br />
    10. 10. Image Source: http://bit.ly/huNGIn<br />Give something away for free...<br />
    11. 11. “A single good idea is worth a million vagaries.”<br />
    12. 12. Image Source: http://bit.ly/oKmJd9<br />Do your homework on the competition<br />
    13. 13. Image Source: http://bit.ly/ozjPP8<br />...but you will rely on the incumbent<br />
    14. 14. Image Source: http://bit.ly/4CaZlz<br />Trust – you need to earn it.<br />
    15. 15. Image Source: http://bit.ly/15wvb7<br />Meeting the team<br />
    16. 16. Image Source: http://bit.ly/nLxMMc<br />Performance related fee<br />
    17. 17. Image Source: http://bit.ly/pgm3EU<br />Do not alienate in-house teams.<br />
    18. 18. Image Source: http://bit.ly/nGoO55<br />Bring it.<br />
    19. 19. How to Lose a Pitch<br />1. The agency only says what they think the client wants to hear<br />2. No exposure to top level consultants in pitch stage<br />3. Weak commercials – no PRF<br />4. Overconfidence/entitlement<br />5. Insulting key members of the team<br />
    20. 20. Fin.<br />Questions?<br />@samuelcrocker samuel.crocker@gmail.com<br />
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