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  • This was originally a 20x20 (20 slides, 20 seconds, auto advancing) that was delivered at #BrightonSEO on September 9, 2011 by Sam Crocker of OMD UK.

    The aim was to give as many tips about SEO as possible as quickly as possible without losing my job.

    If there are any questions about the presentation or my views on how to sell SEO services please get in touch on Twitter: http://www.twitter.com/samuelcrocker

    Additionally, apparently the audio from the presentation is available here (though I'm too self conscious to listen to it):
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  • Delegated resource


  • 1. How to Pitch SEO Like a Big Agency
    #BrightonSEO 2011
  • 2. Image Source: http://bit.ly/jdbe0u
    Why Me?
  • 3. Image Source: http://bit.ly/psFHMc
    You can’t go after every piece of business
  • 4. Image Source: http://bit.ly/nqUrGG
    Decide if you want the business
  • 5. Image Source: http://bit.ly/nJAezi & http://bit.ly/pdHoba
    This should be for the long haul
  • 6. Image Source: http://bit.ly/ttbPL
    Brief: Ask Questions
  • 7. Image Source: http://bit.ly/900g5F
    Don’t mail it in on the RFP
  • 8. Image Source: http://chzb.gr/jiNMjL
    It’s all about the forecast
  • 9. Image Source: http://bit.ly/eCQkUB & http://bit.ly/obr4lp
    Yes, I’m serious.
  • 10. Image Source: http://bit.ly/huNGIn
    Give something away for free...
  • 11. “A single good idea is worth a million vagaries.”
  • 12. Image Source: http://bit.ly/oKmJd9
    Do your homework on the competition
  • 13. Image Source: http://bit.ly/ozjPP8
    ...but you will rely on the incumbent
  • 14. Image Source: http://bit.ly/4CaZlz
    Trust – you need to earn it.
  • 15. Image Source: http://bit.ly/15wvb7
    Meeting the team
  • 16. Image Source: http://bit.ly/nLxMMc
    Performance related fee
  • 17. Image Source: http://bit.ly/pgm3EU
    Do not alienate in-house teams.
  • 18. Image Source: http://bit.ly/nGoO55
    Bring it.
  • 19. How to Lose a Pitch
    1. The agency only says what they think the client wants to hear
    2. No exposure to top level consultants in pitch stage
    3. Weak commercials – no PRF
    4. Overconfidence/entitlement
    5. Insulting key members of the team
  • 20. Fin.
    @samuelcrocker samuel.crocker@gmail.com