Brighton seo preso

How to Pitch SEO Like a Big Agency
#BrightonSEO 2011

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Why Me?

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You can’t go after every piece of business

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Decide if you want the business

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This should be for the long haul

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Brief: Ask Questions

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Don’t mail it in on the RFP

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It’s all about the forecast

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Yes, I’m serious.

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Give something away for free...

“A single good idea is worth a million vagaries.”

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Do your homework on the competition

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...but you will rely on the incumbent

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Trust – you need to earn it.

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Meeting the team

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Performance related fee

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Do not alienate in-house teams.

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Bring it.

How to Lose a Pitch
1. The agency only says what they think the client wants to hear
2. No exposure to top level consultants in pitch stage
3. Weak commercials – no PRF
4. Overconfidence/entitlement
5. Insulting key members of the team

Fin.
Questions?
@samuelcrocker samuel.crocker@gmail.com

http://samuelcrocker.com	782
http://www.sitevisibility.co.uk	527
http://www.siliconbeachtraining.co.uk	209
http://localhost	47
http://abtasty.com	16
http://feeds.feedburner.com	11
http://paper.li	4
http://twitter.com	4
http://translate.googleusercontent.com	3
http://feeds2.feedburner.com	1
http://www.sitevisibility.com	1
http://trunk.ly	1

Brighton seo preso

by Sam Crocker

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