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Livecasts & livestreams Livecasts & livestreams Presentation Transcript

  • Livecasts & livestreams
    Social media in marketing
    Assignment 3
    Samu Vilkki 2.10.2011
  • Table of content
    What is livecast and livestream?
    History
    Specialelements and uses
    When to use?
    Averageuser
    Marketing
  • Livecasting.. What is it?
    Livecasting is delivering live audio and video content in real time to client computers.
    Broadcast from anything that can be plugged into audio or video card.
    For example
    Web cam, video camera, TV tuner, VCR, CD-player
    Livecasting is like video blogging in real time!
  • Livestream
    Livestream is video oraudiomaterialthatcanbewatched – whensomeone is casting it.
    Somepopularlivestreamingchannels:
    Talkshoe.com
    Livecast.com
    Justin.tv
    BlogTalkRadio
    SHOUTcast
  • History
    Firstlivestreamproviderswerefounded in 2005 and 2006.
    Todayalmostevery internet user is somehowconnected to livecasts and livestreams
  • When to use?
    Livecastscontacts a largeamount of audience
    By creatingorjoininggroups, youcansharematerial with peoplewhoareinterested of samethings
    Compared to FacebookorTwitter. Livestreamusersaremoreattracted to a topic
  • Differentmedias – to differentuse
    Talkshoe.com
    Discuss a widevariety of topics
    Justin.tv
    One of the largestonlinecommunity for people to broadcast, watch and interact with live, streaming video
    Wide range of categories
    BlogTalkRadio
    Allowsanyone, anywhere to host a live internet talk show byusing a telephone and a computer
    SHOUTcast
    One of the largestdirectories of professionally and communityprogrammed radio stations
    A streamingserverwhichallows radio stations to effectively broadcast audioonline
  • Livecasts & Livestreams in marketing
    Livecast in marketing?
    Yes, that is reallymuchpossible.
    By livecasting a companycanmarkettheir products and services
    Companieshas to choose a rightchannelwhere to broadcast
    Livecasting is an excellentway to contactmaximumaudience – you just have to find an applicablechannel!
  • Averageuser
    Most of livecast and livestreamusersare business young and middleagedadults
    Classifying is difficult, becauseusershasdifferentneeds
    Someusers just wants to watchfootball, for someuserslivecasting is a career
  • Thankyou for yourpatience!