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Livecasts & livestreams
 

Livecasts & livestreams

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    Livecasts & livestreams Livecasts & livestreams Presentation Transcript

    • Livecasts & livestreams
      Social media in marketing
      Assignment 3
      Samu Vilkki 2.10.2011
    • Table of content
      What is livecast and livestream?
      History
      Specialelements and uses
      When to use?
      Averageuser
      Marketing
    • Livecasting.. What is it?
      Livecasting is delivering live audio and video content in real time to client computers.
      Broadcast from anything that can be plugged into audio or video card.
      For example
      Web cam, video camera, TV tuner, VCR, CD-player
      Livecasting is like video blogging in real time!
    • Livestream
      Livestream is video oraudiomaterialthatcanbewatched – whensomeone is casting it.
      Somepopularlivestreamingchannels:
      Talkshoe.com
      Livecast.com
      Justin.tv
      BlogTalkRadio
      SHOUTcast
    • History
      Firstlivestreamproviderswerefounded in 2005 and 2006.
      Todayalmostevery internet user is somehowconnected to livecasts and livestreams
    • When to use?
      Livecastscontacts a largeamount of audience
      By creatingorjoininggroups, youcansharematerial with peoplewhoareinterested of samethings
      Compared to FacebookorTwitter. Livestreamusersaremoreattracted to a topic
    • Differentmedias – to differentuse
      Talkshoe.com
      Discuss a widevariety of topics
      Justin.tv
      One of the largestonlinecommunity for people to broadcast, watch and interact with live, streaming video
      Wide range of categories
      BlogTalkRadio
      Allowsanyone, anywhere to host a live internet talk show byusing a telephone and a computer
      SHOUTcast
      One of the largestdirectories of professionally and communityprogrammed radio stations
      A streamingserverwhichallows radio stations to effectively broadcast audioonline
    • Livecasts & Livestreams in marketing
      Livecast in marketing?
      Yes, that is reallymuchpossible.
      By livecasting a companycanmarkettheir products and services
      Companieshas to choose a rightchannelwhere to broadcast
      Livecasting is an excellentway to contactmaximumaudience – you just have to find an applicablechannel!
    • Averageuser
      Most of livecast and livestreamusersare business young and middleagedadults
      Classifying is difficult, becauseusershasdifferentneeds
      Someusers just wants to watchfootball, for someuserslivecasting is a career
    • Thankyou for yourpatience!