Livecasts & livestreams Social media in marketing Assignment 3 Samu Vilkki 2.10.2011
Table of content What is livecast and livestream? History Specialelements and uses When to use? Averageuser Marketing
Livecasting.. What is it? Livecasting is delivering live audio and video content in real time to client computers. Broadcast from anything that can be plugged into audio or video card. For example Web cam, video camera, TV tuner, VCR, CD-player Livecasting is like video blogging in real time!
Livestream Livestream is video oraudiomaterialthatcanbewatched – whensomeone is casting it. Somepopularlivestreamingchannels: Talkshoe.com Livecast.com Justin.tv BlogTalkRadio SHOUTcast
History Firstlivestreamproviderswerefounded in 2005 and 2006. Todayalmostevery internet user is somehowconnected to livecasts and livestreams
When to use? Livecastscontacts a largeamount of audience By creatingorjoininggroups, youcansharematerial with peoplewhoareinterested of samethings Compared to FacebookorTwitter. Livestreamusersaremoreattracted to a topic
Differentmedias – to differentuse Talkshoe.com Discuss a widevariety of topics Justin.tv One of the largestonlinecommunity for people to broadcast, watch and interact with live, streaming video Wide range of categories BlogTalkRadio Allowsanyone, anywhere to host a live internet talk show byusing a telephone and a computer SHOUTcast One of the largestdirectories of professionally and communityprogrammed radio stations A streamingserverwhichallows radio stations to effectively broadcast audioonline
Livecasts & Livestreams in marketing Livecast in marketing? Yes, that is reallymuchpossible. By livecasting a companycanmarkettheir products and services Companieshas to choose a rightchannelwhere to broadcast Livecasting is an excellentway to contactmaximumaudience – you just have to find an applicablechannel!
Averageuser Most of livecast and livestreamusersare business young and middleagedadults Classifying is difficult, becauseusershasdifferentneeds Someusers just wants to watchfootball, for someuserslivecasting is a career