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Livecasts & livestreams
Livecasts & livestreams
Livecasts & livestreams
Livecasts & livestreams
Livecasts & livestreams
Livecasts & livestreams
Livecasts & livestreams
Livecasts & livestreams
Livecasts & livestreams
Livecasts & livestreams
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Livecasts & livestreams

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  • 1. Livecasts & livestreams<br />Social media in marketing<br />Assignment 3<br />Samu Vilkki 2.10.2011 <br />
  • 2. Table of content<br />What is livecast and livestream?<br />History<br />Specialelements and uses<br />When to use?<br />Averageuser<br />Marketing<br />
  • 3. Livecasting.. What is it?<br />Livecasting is delivering live audio and video content in real time to client computers.<br />Broadcast from anything that can be plugged into audio or video card.<br />For example<br />Web cam, video camera, TV tuner, VCR, CD-player<br />Livecasting is like video blogging in real time!<br />
  • 4. Livestream<br />Livestream is video oraudiomaterialthatcanbewatched – whensomeone is casting it.<br />Somepopularlivestreamingchannels:<br />Talkshoe.com<br />Livecast.com<br />Justin.tv<br />BlogTalkRadio<br />SHOUTcast<br />
  • 5. History<br />Firstlivestreamproviderswerefounded in 2005 and 2006.<br />Todayalmostevery internet user is somehowconnected to livecasts and livestreams<br />
  • 6. When to use?<br />Livecastscontacts a largeamount of audience<br />By creatingorjoininggroups, youcansharematerial with peoplewhoareinterested of samethings<br />Compared to FacebookorTwitter. Livestreamusersaremoreattracted to a topic<br />
  • 7. Differentmedias – to differentuse<br />Talkshoe.com<br />Discuss a widevariety of topics<br />Justin.tv<br />One of the largestonlinecommunity for people to broadcast, watch and interact with live, streaming video<br />Wide range of categories<br />BlogTalkRadio<br />Allowsanyone, anywhere to host a live internet talk show byusing a telephone and a computer<br />SHOUTcast<br />One of the largestdirectories of professionally and communityprogrammed radio stations<br />A streamingserverwhichallows radio stations to effectively broadcast audioonline<br />
  • 8. Livecasts & Livestreams in marketing<br />Livecast in marketing?<br />Yes, that is reallymuchpossible.<br />By livecasting a companycanmarkettheir products and services<br />Companieshas to choose a rightchannelwhere to broadcast<br />Livecasting is an excellentway to contactmaximumaudience – you just have to find an applicablechannel!<br />
  • 9. Averageuser<br />Most of livecast and livestreamusersare business young and middleagedadults<br />Classifying is difficult, becauseusershasdifferentneeds<br />Someusers just wants to watchfootball, for someuserslivecasting is a career<br />
  • 10. Thankyou for yourpatience!<br />

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