Tackle CF: The Making Of

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Samsung and Sears partnered to create "Tackle CF," a social media campaign to generate awareness about Cystic Fibrosis and fight this deadly disease. For ever "social action" on Facebook, Twitter, and Foursquare, $5 (up to $150,000) were donated to Boomer Esiason Foundation during December 2010.

Published in: Business, Health & Medicine
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