Information operations

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Basics of Public Information and Psychological Operations in crisis anagement operations based on my own epxperience. This is my presentation in Integrated Crisis Management Course in Fincent.

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  • Vihje: Lisää omat puhujan muistiinpanosi tähän.
  • Information operations

    1. 1. Information Operations Sampo Collander 13.6.2012
    2. 2. Information OPs Psychological and Public Information Operations support the Operation Information mgmt should always be part of the OP plan Campaign model: ◦ Defining the target ◦ Defining the starting point ◦ Defining the methods and channels used PsyOps and PIops often use same channels – what is the difference?
    3. 3. Public InformationOperations PIOps provide information targeted to broad audience Media briefings, press releases and articles, interviews etc Newspapers, Magazines, TV, radio, Int ernet Continuous media follow up Strives for proactivity If there is a vacuum of Information, someone will fill it!
    4. 4. Public InformationOperations Led by the Commander, committed by PIO Never ever lie! – still you can have your own agenda Pro-active- the one who takes initiative defines the direction of public discussion Equality and openess – provide information to all media/parties
    5. 5. PIOps in the mission Build and keep up a good picture of the Actor to local audience Support Actors operations by promoting success and other targets lined Correcting/pre-empting rumours by reactive or proactive information sharing Disinformation caused violence e.g. in Rwanda 1993, Kosovo 2006, Finland 1918…
    6. 6. PIOps for domestic audience Promoting success Securing support of decision makers Keep up the good picture of the Actor in domestic publicity Supporting the ”home front” Correcting/pre-empting rumours
    7. 7. Psychological Operations PsyOps aims to change in behaviour Appeals to reason and emotion – Heads and Hearts Tactical and strategical level Black and White PsyOps
    8. 8. What is PsyOps? Marketing or advertising office of the military force PIOps and PsyOps often use same channels ◦ Press articles, posters, TV, Internet, radio… Methods can also be called propaganda and indoctrination
    9. 9. What is PsyOps? All military actions have a psychological dimension ◦ Parades, use of force, showing of force... White PsyOps focuses on positive effects of the chance, persuases and encourages It is based on facts, providing improvements Black PsyOps intimidates, misleads, forces It is based on use of fear, lies; it describes the change as a fearful and bad option
    10. 10. Tactical PsyOps Strives for immediate influence Loudspeakers, dropping flyers, use of massive fire or other demonstration of force Target is e.g. to get the opponent to surrender Heads and Hearts in practice: ◦ Wanted emotion for the target: Fear of death ◦ Provided solution: Surrender
    11. 11. Strategic PsyOps Strives to permanent change Educational, persuasive Pointing out the problem and providing a solution Emotions appealed e.g. family, patriotism, religion, poverty, ins ecurity Solutions provided: education, anti- corruption, support to officials and security forces etc
    12. 12. PsyOps - Examples
    13. 13. Strategic PsyOps First find the issues/needs/problems, then provide them answers Cultural awareness and careful research totally crucial! Use of test audiences, local hired consultants etc Still, great challenge in a multicultural country
    14. 14. Strategic PsyOps Message is spread by media, posters, flyers Also providing toys, blankets, t-shirts etc with a logo Humanitarian aid is also a form of PsyOps! Idea is to attach positive ideas in ”our” agenda/actions and negative to ”their”
    15. 15. PsyOps - Challenges Long term planning, impatience of Commanders Local traditions Cultural differences Counter PsyOps by the opponent Contradictions between the message and reality Personal experiences can leave deep wounds – e.g. death of a close person
    16. 16. Greatest challenge in AFG?

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