Think Cube Introduction 2.0

TH!NKCUBE 2.0

1 INTERSECTION OF DOMAINS “All decisive advances in the history of scientific thought can be described in terms of mental cross-fertilization between different disciplines.” Arthur Koestler (Researcher) All Rights Reserved MetaMemes © 2008

PLAY… GAMES GAMES \"A [good] game is • Collaborative a series of interesting • Fun choices“ • Immersive Sid Meier (Game Designer) • A safe environment to practice skills All Rights Reserved MetaMemes © 2008

3 INCUBATION “I back away from conscious thought and turn the problem over to my unconscious mind. It will scan a broader array of patterns and find some new close fits from other information stored in my brain.” Art Fry (inventor of Post-It) All Rights Reserved MetaMemes © 2008

4 BRAINSTORMING SKILL “… you can deliver more value, create more energy, and foster more innovation through better brainstorming.” Tom Kelley, The Art of Innovation. All Rights Reserved MetaMemes © 2008

BRAINSTORMING NOT WORKING? 1. Lack of process or structure. 2. Lack of skilled facilitator. 3. Lack of skilled participants. 4. No agreement of the problem. 5. Lack of stimuli. 6. Pressure to be creative on cue. 7. Pressure to converge quickly!!! 8. Lack of follow up. All Rights Reserved MetaMemes © 2008

HOW IDEO DOES IT How IDEO does innovation… • Brainstorming is a pervasive cultural influence at IDEO. It’s part of every project and every day. • Brainstorming is a skill and an art to be practiced and perfected. It’s learning to play piano rather than learning to tie your shoelaces. • Brainstorming requires a structured but flexible environment. All Rights Reserved MetaMemes © 2008

BRAIN TRAINING The latest research in Neuroscience shows that the brain is plastic and can be trained to be ‘smarter’! Through training games like BrainAge and some new games that develop ‘fluid intelligence’ you can develop your mental abilities. All Rights Reserved MetaMemes © 2008

INNOVATION WORKSTATION Idea Library with 200 ThinkCube Packaging Ideas, Words and designed to be an Mutation Cards Innovation WorkStation Idea Notepads to Idea Handbook and collect your own ideas Quickstart guide that to add to the Idea explains the Library ThinkCubation Process All Rights Reserved MetaMemes © 2008

WORDS Words are raw materials to create new ideas. Relating an idea to a word can generate new and wonderful ideas. This is based on the ‘Random Word’ creative technique. All Rights Reserved MetaMemes © 2008

MUTATIONS Mutation cards are creative techniques designed to be used together with the ‘Combinatory Play’ technique. When combining ideas together you can use Mutation cards to form interesting mutant off-spring. All Rights Reserved MetaMemes © 2008

INDIVIDUAL THINKCUBATION STIMULATE THINK Draw 6 cards. Immerse yourself. Combine 2 or more. Ideas should loosely relate to goal. DEFINE Write down your goal for the EVALUATE session. Assess new ideas. INCUBATE ELABORATE Day dream, doodle, go Prototype. Prototype. on with your life. Prototype. All Rights Reserved MetaMemes © 2008

THINKCUBATION EXAMPLE Develop a new product to leverage the Baby Boomer generation coming to retirement. Genetic Algorithm, Nanotechnology, Light Bulb, Detective, Currency, Expand Baby Boomer + Currency = An investment fund dedicated to solving a particular disease. It’s feasible. Refinement Potential. Research. Business Plan. Share. Get feedback. All Rights Reserved MetaMemes © 2008

WHAT PEOPLE ARE SAYING… ThinkCube comes packaged in an eye-catching orange box that is CHUCK FREY – INNOVATION certain to be a conversation starter. It literally screams, \"Wow!\" EXPERT – OWNER OF … Kes Sampanthar has succeeded in designing an innovation tool that INNOVATION TOOLS combines a wealth of right-brain stimuli to whack your synapses with a simple left-brained process that will help users to get the best results from it. … combining random ideas and concepts to come up with THOMAS new insights to problems… Kes Sampanthar has put that DUFF process into a system that makes it much easier… The packaging of the system is pretty cool … Definitely a TOP AMAZON great idea and a product well-executed. REVIEWER The game outlines a process of creative thinking meant to get ROHIT people to \"thinkcubate\" more effectively on ideas and drive innovation within their organization… BHARGAVA SVP OGILIVY If finding more creativity in the new year was one of your big resolutions, picking up a ThinkCube might be a great place to start. All Rights Reserved MetaMemes © 2008

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Think Cube Introduction 2.0

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