TH!NKCUBE
       2.0
quot;You aren't going to
have good ideas, unless
you have lots of
ideas…”

Linus Pauling (Nobel
Prize Winning Scientist)

...
THERE IS NO
SILVER BULLET
     TO
 INNOVATION


                                          BUT…
                           ...
4   KEY
FUNDAMENTALS
      All Rights Reserved MetaMemes © 2008
1
INTERSECTION
OF DOMAINS
    “All decisive advances in the history of
    scientific thought can be described in
    term...
SMALL WORLD PHENOMENON

 STRONG TIES
CLOSE FRIENDS AND
   CO-WORKERS




            All Rights Reserved MetaMemes © 2008
SMALL WORLD PHENOMENON

WEAK TIES
 FRIEND’S OF
  FRIENDS
 MOST PEOPLE FIND
THEIR SPOUSES AND
NEW JOBS THROUGH
    WEAK TIE...
INNOVATION SOCIAL NETWORK




                  BRING PEOPLE AND IDEAS
                   FROM DISPARATE FIELDS
          ...
T-SHAPED
 PEOPLE
BROAD RANGE OF
  INTERESTS

      &

    DEEP
KNOWLEDGE IN A
  FEW FIELDS
           All Rights Reserved ...
SWEET SPOT
DOMAINS                                              PEOPLE


 Best Ideas

                                    ...
2
COMBINATORY
PLAY
    “Combinatory play seems to be the
    essential feature in productive thought.”
    Albert Einstein...
WHAT DO YOU GET
IF YOU CROSS A…


                             X
 CEMENT MIXER                                          CH...
…A BRICK LAYER


                            COMBINE
                            IDEAS TO
                           FORM ...
GUTENBERG CROSSED THE
COIN PUNCH AND WINE PRESS
      TO CREATE THE PRINTING PRESS




         All Rights Reserved MetaMe...
IDEA EVOLUTION




EVOLVING IDEAS AT THE…

        SPEED OF THOUGHT
      All Rights Reserved MetaMemes © 2008
PLAY… GAMES

  GAMES
quot;A [good] game is            • Collaborative
    a series of
    interesting              • Fun
 ...
PLAYING GAMES = FLOW
  FLOW IS THE MENTAL
  STATE OF BEING FULLY
IMMERSED IN AN ACTIVITY




 PROPOSED BY MIHALY
CSIKSZENT...
CHALLENGE                       NOT IN FLOW
                                                             If the challenge
...
FLOW
             BALANCES
CHALLENGE


              SKILLS &
            CHALLENGES




                SKILLS
          ...
3          INCUBATION


    “I back away from conscious thought and
    turn the problem over to my unconscious
    mind. ...
EUREKA!
IDEAS WILL COME
  TO YOU IN THE
 ODDEST PLACES



ARCHIMEDES’
 BATH TUB

                  All Rights Reserved Met...
1 WEEK LATER

                         KEY INSIGHT
                 DURING PLAYTESTING I
                 DISCOVERED THE B...
THINKCUBATION
TURN INCUBATION FROM
PASSIVE STEP TO ACTIVE
       PROCESS



ITERATE BETWEEN
   THINKING &
   INCUBATING

 ...
4
BRAINSTORMING
SKILL
    “… you can deliver more value, create more
    energy, and foster more innovation through
    be...
BRAINSTORMING NOT WORKING?

 1. Lack of process or structure.

 2. Lack of skilled facilitator.

 3. Lack of skilled parti...
HOW IDEO DOES IT
How IDEO does innovation…

•   Brainstorming is a pervasive
    cultural influence at IDEO. It’s part
   ...
BRAINSTORMING
       only when the
       stakes are high


                                  =
       RUNNING a
       ma...
Effective
brainstorming is
NOT a JUST-IN-TIME
ACTIVITY.

PRACTICE……

   PRACTICE….
    PRACTICE..
             All Rights ...
BRAIN TRAINING
The latest research in Neuroscience
shows that the brain is plastic and
can be trained to be ‘smarter’!



...
ENTER THE
MENTAL GYM

PLAY MENTAL GAMES TO
   DEVELOP CREATIVE
       MUSCLES!




             All Rights Reserved MetaMe...
TH!NKCUBE




  All Rights Reserved MetaMemes © 2008
INNOVATION WORKSTATION
Idea Library with 200                                           ThinkCube Packaging
Ideas, Words an...
IDEA LIBRARY


   H.G. WELLS
COLLECTED IDEAS
ON INDEX CARDS
  AND STORED
 THEM IN A CARD
    CATALOG




             All ...
THINKCUBE IDEA LIBRARY

THINKCUBE IDEA LIBRARY
    CONSISTS OF 200
  STIMULATING IDEAS,
 WORDS AND CREATIVITY
      TECHNI...
IDEAS

   ThinkCube provides a
  variety of ideas that are
   drawn from disparate
     fields/domains –
 anthropology, te...
WORDS

Words are raw materials to
create new ideas. Relating
   an idea to a word can
    generate new and
  wonderful ide...
MUTATIONS
Mutation cards are creative
 techniques designed to be
   used together with the
     ‘Combinatory Play’
      t...
INDIVIDUAL THINKCUBATION




        All Rights Reserved MetaMemes © 2008
INDIVIDUAL THINKCUBATION
                    STIMULATE                                                   THINK
           ...
THINKCUBATION EXAMPLE
 Develop a new product to leverage the Baby Boomer generation
 coming to retirement.


 Genetic Algo...
GROUP THINKCUBATION




      All Rights Reserved MetaMemes © 2008
THINK INSIDE THE CUBE




      All Rights Reserved MetaMemes © 2008
IDEA DRAWER




DRAWER TO STORE ALL IDEAS CARDS
          All Rights Reserved MetaMemes © 2008
WORD DRAWER




DRAWER TO STORE ALL WORD CARDS
          All Rights Reserved MetaMemes © 2008
MUTATION DRAWER




DRAWER TO STORE ALL MUTATION CARDS
           All Rights Reserved MetaMemes © 2008
THINKCUBATOR DRAWER




DRAWER TO STORE ALL “YOUR” WORKING IDEAS
              All Rights Reserved MetaMemes © 2008
THINKCUBATOR INSTRUCTIONS




         All Rights Reserved MetaMemes © 2008
EVALUATE




All Rights Reserved MetaMemes © 2008
INCUBATE




All Rights Reserved MetaMemes © 2008
ELABORATE




 All Rights Reserved MetaMemes © 2008
WHAT PEOPLE ARE SAYING…
                                            ThinkCube comes packaged in an eye-catching orange box...
RETHINK
CLICK CUBE TO FIND OUT
MORE

WWW.METAMEMES.COM
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Think Cube Introduction 2.0

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Introduction to ThinkCube, a new innovation tool from MetaMemes.
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Think Cube Introduction 2.0

  1. TH!NKCUBE 2.0
  2. quot;You aren't going to have good ideas, unless you have lots of ideas…” Linus Pauling (Nobel Prize Winning Scientist) All Rights Reserved MetaMemes © 2008
  3. THERE IS NO SILVER BULLET TO INNOVATION BUT… YOU CAN LEVERAGE INNOVATION FUNDAMENTALS All Rights Reserved MetaMemes © 2008
  4. 4 KEY FUNDAMENTALS All Rights Reserved MetaMemes © 2008
  5. 1 INTERSECTION OF DOMAINS “All decisive advances in the history of scientific thought can be described in terms of mental cross-fertilization between different disciplines.” Arthur Koestler (Researcher) All Rights Reserved MetaMemes © 2008
  6. SMALL WORLD PHENOMENON STRONG TIES CLOSE FRIENDS AND CO-WORKERS All Rights Reserved MetaMemes © 2008
  7. SMALL WORLD PHENOMENON WEAK TIES FRIEND’S OF FRIENDS MOST PEOPLE FIND THEIR SPOUSES AND NEW JOBS THROUGH WEAK TIES All Rights Reserved MetaMemes © 2008
  8. INNOVATION SOCIAL NETWORK BRING PEOPLE AND IDEAS FROM DISPARATE FIELDS TOGETHER I.E. WEAK LINKS All Rights Reserved MetaMemes © 2008
  9. T-SHAPED PEOPLE BROAD RANGE OF INTERESTS & DEEP KNOWLEDGE IN A FEW FIELDS All Rights Reserved MetaMemes © 2008
  10. SWEET SPOT DOMAINS PEOPLE Best Ideas TRENDS All Rights Reserved MetaMemes © 2008
  11. 2 COMBINATORY PLAY “Combinatory play seems to be the essential feature in productive thought.” Albert Einstein All Rights Reserved MetaMemes © 2008
  12. WHAT DO YOU GET IF YOU CROSS A… X CEMENT MIXER CHICKEN All Rights Reserved MetaMemes © 2008
  13. …A BRICK LAYER COMBINE IDEAS TO FORM NEW IDEAS All Rights Reserved MetaMemes © 2008
  14. GUTENBERG CROSSED THE COIN PUNCH AND WINE PRESS TO CREATE THE PRINTING PRESS All Rights Reserved MetaMemes © 2008
  15. IDEA EVOLUTION EVOLVING IDEAS AT THE… SPEED OF THOUGHT All Rights Reserved MetaMemes © 2008
  16. PLAY… GAMES GAMES quot;A [good] game is • Collaborative a series of interesting • Fun choices“ • Immersive Sid Meier (Game Designer) • A safe environment to practice skills All Rights Reserved MetaMemes © 2008
  17. PLAYING GAMES = FLOW FLOW IS THE MENTAL STATE OF BEING FULLY IMMERSED IN AN ACTIVITY PROPOSED BY MIHALY CSIKSZENTMIHALYI AFTER RESEARCHING ARTISTS All Rights Reserved MetaMemes © 2008
  18. CHALLENGE NOT IN FLOW If the challenge and skills don’t match you get ANXIETY ANXIETY OR BOREDOM BOREDOM SKILLS All Rights Reserved MetaMemes © 2008
  19. FLOW BALANCES CHALLENGE SKILLS & CHALLENGES SKILLS All Rights Reserved MetaMemes © 2008
  20. 3 INCUBATION “I back away from conscious thought and turn the problem over to my unconscious mind. It will scan a broader array of patterns and find some new close fits from other information stored in my brain.” Art Fry (inventor of Post-It) All Rights Reserved MetaMemes © 2008
  21. EUREKA! IDEAS WILL COME TO YOU IN THE ODDEST PLACES ARCHIMEDES’ BATH TUB All Rights Reserved MetaMemes © 2008
  22. 1 WEEK LATER KEY INSIGHT DURING PLAYTESTING I DISCOVERED THE BEST IDEAS CAME 1 WEEK AFTER PLAYING All Rights Reserved MetaMemes © 2008
  23. THINKCUBATION TURN INCUBATION FROM PASSIVE STEP TO ACTIVE PROCESS ITERATE BETWEEN THINKING & INCUBATING All Rights Reserved MetaMemes © 2008
  24. 4 BRAINSTORMING SKILL “… you can deliver more value, create more energy, and foster more innovation through better brainstorming.” Tom Kelley, The Art of Innovation. All Rights Reserved MetaMemes © 2008
  25. BRAINSTORMING NOT WORKING? 1. Lack of process or structure. 2. Lack of skilled facilitator. 3. Lack of skilled participants. 4. No agreement of the problem. 5. Lack of stimuli. 6. Pressure to be creative on cue. 7. Pressure to converge quickly!!! 8. Lack of follow up. All Rights Reserved MetaMemes © 2008
  26. HOW IDEO DOES IT How IDEO does innovation… • Brainstorming is a pervasive cultural influence at IDEO. It’s part of every project and every day. • Brainstorming is a skill and an art to be practiced and perfected. It’s learning to play piano rather than learning to tie your shoelaces. • Brainstorming requires a structured but flexible environment. All Rights Reserved MetaMemes © 2008
  27. BRAINSTORMING only when the stakes are high = RUNNING a marathon with NO prior training All Rights Reserved MetaMemes © 2008
  28. Effective brainstorming is NOT a JUST-IN-TIME ACTIVITY. PRACTICE…… PRACTICE…. PRACTICE.. All Rights Reserved MetaMemes © 2008
  29. BRAIN TRAINING The latest research in Neuroscience shows that the brain is plastic and can be trained to be ‘smarter’! Through training games like BrainAge and some new games that develop ‘fluid intelligence’ you can develop your mental abilities. All Rights Reserved MetaMemes © 2008
  30. ENTER THE MENTAL GYM PLAY MENTAL GAMES TO DEVELOP CREATIVE MUSCLES! All Rights Reserved MetaMemes © 2008
  31. TH!NKCUBE All Rights Reserved MetaMemes © 2008
  32. INNOVATION WORKSTATION Idea Library with 200 ThinkCube Packaging Ideas, Words and designed to be an Mutation Cards Innovation WorkStation Idea Notepads to Idea Handbook and collect your own ideas Quickstart guide that to add to the Idea explains the Library ThinkCubation Process All Rights Reserved MetaMemes © 2008
  33. IDEA LIBRARY H.G. WELLS COLLECTED IDEAS ON INDEX CARDS AND STORED THEM IN A CARD CATALOG All Rights Reserved MetaMemes © 2008
  34. THINKCUBE IDEA LIBRARY THINKCUBE IDEA LIBRARY CONSISTS OF 200 STIMULATING IDEAS, WORDS AND CREATIVITY TECHNIQUES All Rights Reserved MetaMemes © 2008
  35. IDEAS ThinkCube provides a variety of ideas that are drawn from disparate fields/domains – anthropology, technology, biology, history, archeology, trends All Rights Reserved MetaMemes © 2008
  36. WORDS Words are raw materials to create new ideas. Relating an idea to a word can generate new and wonderful ideas. This is based on the ‘Random Word’ creative technique. All Rights Reserved MetaMemes © 2008
  37. MUTATIONS Mutation cards are creative techniques designed to be used together with the ‘Combinatory Play’ technique. When combining ideas together you can use Mutation cards to form interesting mutant off-spring. All Rights Reserved MetaMemes © 2008
  38. INDIVIDUAL THINKCUBATION All Rights Reserved MetaMemes © 2008
  39. INDIVIDUAL THINKCUBATION STIMULATE THINK Draw 6 cards. Immerse yourself. Combine 2 or more. Ideas should loosely relate to goal. DEFINE Write down your goal for the EVALUATE session. Assess new ideas. INCUBATE ELABORATE Day dream, doodle, go Prototype. Prototype. on with your life. Prototype. All Rights Reserved MetaMemes © 2008
  40. THINKCUBATION EXAMPLE Develop a new product to leverage the Baby Boomer generation coming to retirement. Genetic Algorithm, Nanotechnology, Light Bulb, Detective, Currency, Expand Baby Boomer + Currency = An investment fund dedicated to solving a particular disease. It’s feasible. Refinement Potential. Research. Business Plan. Share. Get feedback. All Rights Reserved MetaMemes © 2008
  41. GROUP THINKCUBATION All Rights Reserved MetaMemes © 2008
  42. THINK INSIDE THE CUBE All Rights Reserved MetaMemes © 2008
  43. IDEA DRAWER DRAWER TO STORE ALL IDEAS CARDS All Rights Reserved MetaMemes © 2008
  44. WORD DRAWER DRAWER TO STORE ALL WORD CARDS All Rights Reserved MetaMemes © 2008
  45. MUTATION DRAWER DRAWER TO STORE ALL MUTATION CARDS All Rights Reserved MetaMemes © 2008
  46. THINKCUBATOR DRAWER DRAWER TO STORE ALL “YOUR” WORKING IDEAS All Rights Reserved MetaMemes © 2008
  47. THINKCUBATOR INSTRUCTIONS All Rights Reserved MetaMemes © 2008
  48. EVALUATE All Rights Reserved MetaMemes © 2008
  49. INCUBATE All Rights Reserved MetaMemes © 2008
  50. ELABORATE All Rights Reserved MetaMemes © 2008
  51. WHAT PEOPLE ARE SAYING… ThinkCube comes packaged in an eye-catching orange box that is CHUCK FREY – INNOVATION certain to be a conversation starter. It literally screams, quot;Wow!quot; EXPERT – OWNER OF … Kes Sampanthar has succeeded in designing an innovation tool that INNOVATION TOOLS combines a wealth of right-brain stimuli to whack your synapses with a simple left-brained process that will help users to get the best results from it. … combining random ideas and concepts to come up with THOMAS new insights to problems… Kes Sampanthar has put that DUFF process into a system that makes it much easier… The packaging of the system is pretty cool … Definitely a TOP AMAZON great idea and a product well-executed. REVIEWER The game outlines a process of creative thinking meant to get ROHIT people to quot;thinkcubatequot; more effectively on ideas and drive innovation within their organization… BHARGAVA SVP OGILIVY If finding more creativity in the new year was one of your big resolutions, picking up a ThinkCube might be a great place to start. All Rights Reserved MetaMemes © 2008
  52. RETHINK CLICK CUBE TO FIND OUT MORE WWW.METAMEMES.COM
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