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Beyond Brainstorming
 

Beyond Brainstorming

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Delivered by Kes and Sue Sampanthar at CanUX 2007 in Banff, AB, Canada on 11/27/07.

Delivered by Kes and Sue Sampanthar at CanUX 2007 in Banff, AB, Canada on 11/27/07.

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Beyond Brainstorming Beyond Brainstorming Presentation Transcript

  • BEYOND BRAINSTORMING CanUX November 27th, 2007
  • BEYOND BRAINSTORMING • Introduction • Creativity • Are You Creative • Innovation Processes • Creative Techniques • Creativity Tools
  • BRAINSTORMING @ CanUX • Design Slam • Changing the Rules
  • BRAINSTORMING CHALLENGES 1. Lack of process or structure. 2. Lack of skilled facilitator. 3. Lack of skilled participants. 4. No agreement of the problem. 5. Lack of stimuli. 6. Pressure to be creative on cue. 7. Pressure to converge quickly!!! 8. Lack of follow up.
  • WHAT ARE CREATIVITY TECHNIQUES? • Similar to UX Methods • Methods, best practices, frameworks that can lead to more and better ideas.
  • BEYOND BRAINSTORMING • Introduction • Creativity • Are You Creative • Innovation Processes • Creative Techniques • Creativity Tools
  • CREATIVITY
  • BIG C
  • LITTLE c
  • ARTIST or SCIENTIST?
  • quot;You aren't going to have good ideas, unless you have lots of ideas…” Linus Pauling (Nobel Prize Winning Scientist)
  • BEYOND BRAINSTORMING • Introduction • Creativity • Are You Creative • Innovation Processes • Creative Techniques • Creativity Tools
  • PAPERCLIP EXERCISE
  • USES FOR A PAPERCLIP Categories of Ideas: – Shape – Quantity – Size – Physical Properties – Break Apart
  • HOW MANY RUNNERS ARE WEARING RED SHIRTS?
  • HOW MANY RUNNERS WERE WEARING RED SHIRTS?
  • RED WHITE BLUE Which color appeared most?
  • ASSUMPTIONS
  • OPTICAL ILLUSION
  • OPTICAL ILLUSION
  • OPTICAL ILLUSION
  • BEYOND BRAINSTORMING • Introduction • Creativity • Are You Creative • Innovation Processes • Creative Techniques • Creativity Tools
  • THE INNOVATION PROCESS Jacques Hadamard – describing Henri 5 PHASES: Poincare’s method for invention: 1. PREPARATION 2. INCUBATION 3. INSIGHT 4. EVALUTION 5. ELABORATION
  • TH!NKCUBATION
  • BREADTH
  • IDEO TECH BOX “To invent, you need a good imagination and a pile of junk.” Thomas Edison
  • BRAINSTORMING HABIT • Brainstorming only when the stakes are high is akin to running a marathon with no prior training. •Effective brainstorming is not a just-in-time practice. •An Arthur Anderson survey revealed most people (76%) brainstorm less than once a month!
  • TH!NKCUBATION
  • BEYOND BRAINSTORMING • Introduction • Creativity • Are You Creative • Innovation Processes • Creative Techniques • Creativity Tools
  • SCAMPER • S-C-A-M-P-E-R – Initial questions came from Alex Osborn (Creative Pioneer) – combined into mnemonic by Bob Eberle • SUBSTITUE – What component can I substitute for something else? • COMBINE – What can I combine this with to form something new? • ADAPT – What can adapt or copy from another method? • MODIFY / MAGNIFY – What can I modify, magnify about this? • PUT TO OTHER USES – What other uses can I put this to? • ELIMINATE – What can eliminate from this? • REARANGE – What if I rearranged the components?
  • SIX THINKING HATS WHITE HAT – Data and Information RED HAT– Feelings, Intuition BLACK HAT– Caution, Negatives YELLOW HAT – Optimistic GREEN HAT – Growth, New Ideas BLUE HAT – Big Picture, Overview
  • MIND MAPPING 1. START WITH CENTRAL IDEA – Position the central idea in the middle 1 2. LIST ALL ASSOCIATED IDEAS – These will radiate out from the central idea 2 3. LIST ASSOCIATIONS OF ASSOCIATIONS – Take 3 each associated idea and repeat step 2
  • Combinatory Play
  • BEYOND BRAINSTORMING • Introduction • Creativity • Are You Creative • Innovation Processes • Creative Techniques • Creative Exercise • Creativity Tools
  • CREATIVE TOOLS
  • CONTACT Kes Sampanthar Principal, Dir. Innovation kes AT metamemes DOT com Sue Sampanthar Principal, Dir. Operations sue AT metamemes DOT com Website: www.metamemes.com Blog: http://metamemes.typepad.com/beyond_brainstorming