Media Evaluation


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Media Evaluation

  1. 1. MEDIA EVALUATIONSamantha Rothery
  2. 2. Question 1. In what ways does your product use,develop or challenge forms and conventions of realmedia products? +
  3. 3. Front CoverWhen planning to make my magazine I knew from the start that I wanted tomake it look as sleek and professional as possible, to do this I looked atthe structure of some big magazines such as NME and Rolling Stone, andtried to find out the small things they did to make their magazines standout from the others I took ideas from many different parts of the magazinesuch as the layout, the fonts, their cover photos and their coverlines.Similarities Differences• Female cover photos. • Both magazines have different colours for• Name of featured artists in big letters to stand out their title. from everything else. • I have used a puff on my magazine whereas• Rolling stone and my magazine stick to the theme the other two have their advertisements just of white writing. with the rest of the storylines.• Direct address to the camera from the cover • I have used a more dramatic pose for my artists. cover photo.• Rolling stone and my magazine has writing all • NME have used 3 different colours for their down one side. font.• NME and my magazine both feature a pull quote • I have slightly more writing in my coverlines taken from the interview. than the other two magazines do.• All magazines have lists of artists down one side. • Other magazines have more daring coverlines.
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  5. 5. Double Page SpreadWhen planning for my double page spread I also looked at other magazines, toget an idea of how I wanted mine to be layed out. Due to the kind of magazinethat I was trying to create I knew that I was going to use a photo across thewhole of my double page spread I did this as I think it looks moreprofessional than simply having random photos and colours. I did get a lot ofmy inspiration for my magazine from fashion magazines such as ‘Look’ and‘Vogue’ this is because the target audience I have continuously had in mindis more female focused. I noticed that with the magazines I did my researchlooking at that when their picture was across two sides I felt much morecompelled to read them as they looked more interesting and their wasnt tomuch to look at at once.Similarities Differences• All of the magazines start their writing with a • The other magazines have a small introduction large letter. for their celebrity before they go into the• My magazine and the one with Florence on interview. the front have plain writing on one side • The NME magazine hasnt used a picture across whereas the other has cut out pictures. their double page spread it is only over one side. • I have taken a close up shot of my model whereas these magazines have used further away and in one case a full body shot.
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  7. 7. Contents Page
  8. 8. Overall I think that my magazine very much conforms to the style and conventionsof other media products, it does this in having a similar style, theme and targetaudience. A lot more thought would have gone into the creation of a real mediaproduct such as would the pictures be offensive? And would everything that issaid have been acceptable. The image used would also have been a lot moreedited on Photoshop to make the models look different to how they look in real lifeoften giving unrealistic ideas to others about how they should look. My magazinechallenges the convention of real media products in this way, I have not changedanything about my model to help keep her as real and relatable to the public aspossible the only difference to the original pictures is that I have changed theoverall colours to make them blend in more/ stand out more and to make thebackground more discreet.
  9. 9. Question 2. How does your media product representparticular social groups? My media product has been directly made to represent young music enthusiasts. I have targeted it at one particular social group that are above the middle on the socio economic scale, I wanted to make a magazine to represent this group of younger people because most of the magazines now days are based on the top 40 and these suit people lower down because they are not as bothered or interested to find new music and well known artists, I wanted to use my magazine to show case newer artists and to preview exclusive music events. The mise-en-scene of my front cover shows an up and coming singer, she is dressed remotely smartly with an eye catching earing this outfit would represent a wealthy social group. Other social groups they belong to I will go into further detail in the target audience section.
  10. 10. Question 3. What kind of media institution mightdistribute your media product and why?The media institution that I would ideally imagine distributing mymagazine is Condé Nast.Condé Nast, a division of Advance Publications,is a magazine publisher. In the U.S., it produces 18 consumer magazines,as well as four business-to-business publications,27 websites, and more than 50 apps for mobile and tablet devices.The companys headquarters reside in New York City.Condé Nast was founded in 1909 by Condé Montrose Nastand has been owned by the Newhouse family since 1959.
  11. 11. S.I. Newhouse Jr. is the chairman and CEO of Advance Publications, Charles H. Townsend isCondé Nast’s chief executive officer and Robert A. Sauerberg is Condé Nast’s president. •Vogue • Teen Vogue •Glamour •Vanity Fair •GQ •Conde Nast traveller •Bon Appetit •Golf World •Wired
  12. 12. I think that my magazine would suit this institution because of the LookI have given it, and because the social group I have given it of wealthierbuyers, this social group also suits Conde Nast and the othermagazines which they distribute. I think that this distribution companyhave a large gap in their portfolio for a music magazine especially onesuch as mine as they do not currently distribute any music magazines,by distributing my magazine they would be attracting a whole differentaudience specifically including younger people and music fans. Themagazine would be able to offering them a magazine with the newestmusic exclusive parties.
  13. 13. Question 4. Who would be the audience for your mediaproduct?A Typical audience member for my magazine would be between 18-30 I havechosen these ages because I want my magazine to attract its audience byoffering passes and invites and to exclusive parties which would not beappealing to a younger audience.My magazine has unintentionally drifted towards being more female orientated Ithink this is because I took a lot of my inspiration from fashion magazines whichI personally read.Other interests that a reader of my magazine would have would be fashion,socialising, new music, attending small gigs, Other kinds of media that a readerof my magazine would consume would be the radio (radio 1, capital fm), andinto television shows such as ‘Made in Chelsea’ and other reality TVprogrammes.A typical member of my target audience would be interested in beauty and takecare of their appearance possibly with long hair and fake eyelashes they wouldbe quite dressy and often wear dresses out and things that are in with the latestfashion they would shop in
  14. 14. Question 5. How did you attract/address your audience?Cover girls name in big letter. Female cover photo,Attracting Female readers. direct address to audience. Pink-orange filter colors, femenime colors.
  15. 15. Question 6. What have you learnt about technologies from the process of constructing this product?In the process of creating my magazine I used various different programmes and websites to create the product, such as InDesign which is the programme that I used to put the whole thing together and to edit my fonts and all of my writing on, this is also how I made my double page spread and how I created the columns for my interview. I found InDesign to be the most useful technology. I also learnt that InDesign can do almost anything you want it to when you have the right skill. It has made me realize how much work goes into real magazines.
  16. 16. The programme that I used to edit allof my photos on was Photoshop. Iused this programme to change all ofthe lighting on my pictures so that itwas able to suit the mood of mymagazine. Using Photoshop on thephotos makes them have a muchmore sleek and professional edge Iespecially found this with my doublepage spread. The things that you cando on photoshop are limitless and Ididn’t want to take the editing of mymodel to far like some of thepublished magazines do.
  17. 17. Two other programmes that I used but not for asmuch as I used the other two were, AdobeIllustrator and Word.I used adobe Illustrator for making the Puffsshown on my music magazine I then transferredthe puff over to InDesign I found Illustrator veryhelpful for creating small editions to the magazinesuch as the puff you are able to make them lookexactly as you want.I used word to write my interview shown on thedouble page spread into. By writing it into herefirst I was able to spell check it and move it allaround to find which bits were best where beforeI put it on the actual InDesign version it was veryhelpful for putting draft versions into.I also used word to copy and paste my researchfrom other magazines into and then to post onBlogger.
  18. 18. The final two technologys I usedin the construction of my mediaproduct are Blogger and TheInternet.I used Blogger to post all of myresearch and the different steps ofediting into
  19. 19. Question 7. Looking back at your preliminary task,what do you feel you have learnt in the progressionfrom it to the full product?
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